STRATEGIC ACCOUNT SERVICES PRO PLAN
Successful expansion and compliance optimisation with the SAS Pro programme
One of the greatest benefits of the programme is having a direct contact person. Amazon advisors are well connected and have the knowledge needed to overcome challenges that are specific to Amazon.
Fabian Küsters, CEO
RGO Expert has been active on Amazon for six years and specialises in pest control and sauna wellness. The company was founded by Fabian and his business partner Frank. Frank has 30 years of experience in pest control, while Fabian works in design and supports the company through his expertise in product development and Amazon Marketplace.
In addition to the pest control brand, RGO Expert also cultivates three other brands: Fjordland (sauna and wellness), PetsHero (pet supplies and pharmacy) and EasyCrafts (craft supplies).
Fabian explained why RGO Expert chose Amazon's SAS Pro programme:
"One of the greatest benefits of the programme is having a direct contact person. Amazon advisors are well connected and have the knowledge needed to overcome challenges that are specific to Amazon. We get in touch immediately if there are any problems, which saves a lot of time and frustration."
In addition to the pest control brand, RGO Expert also cultivates three other brands: Fjordland (sauna and wellness), PetsHero (pet supplies and pharmacy) and EasyCrafts (craft supplies).
Fabian explained why RGO Expert chose Amazon's SAS Pro programme:
"One of the greatest benefits of the programme is having a direct contact person. Amazon advisors are well connected and have the knowledge needed to overcome challenges that are specific to Amazon. We get in touch immediately if there are any problems, which saves a lot of time and frustration."
Advertising
Optimising listings
Expansion
API support
Fabian explained that RGO Expert faced technical issues and compliance challenges at the start of the SAS Pro programme. These issues affected the interfaces between the inventory management system and Amazon. With the help of an Amazon advisor, the company was able to solve these problems quickly, which led to increased efficiency in product management.
Expansion to new countries was another important topic for RGO Expert. France was the first destination, as the company was already in contact with players on this marketplace. The SAS Pro programme contact person proved to be extremely valuable in helping RGO Expert to expand and address the challenges that expansion brought, providing the company with access to vital insights.
Another benefit of the programme was access to more comprehensive sales data and analytics. Fabian highlighted how this data helped him tailor the company's marketing messages. For example, he discovered that the pest control brand was bought mainly by men, which prompted him to fine-tune the marketing strategy.
The SAS Pro programme also enabled RGO Expert to use certain Amazon tools such as "Product Explorer" more effectively, which resulted in improved product development and marketing.
Overall, joining the Amazon SAS Pro programme has been a key step for RGO Expert towards solving its technical problems, expanding to new countries and improving its sales strategies. Having a direct contact person and access to comprehensive data have been decisive factors.
RGO Expert is planning further growth and to expand to the USA. The company is confident that the SAS Pro programme will play an important role in its successful business development.
Overall, joining the Amazon SAS Pro programme has been a key step for RGO Expert towards solving its technical problems, expanding to new countries and improving its sales strategies. Having a direct contact person and access to comprehensive data have been decisive factors.
RGO Expert is planning further growth and to expand to the USA. The company is confident that the SAS Pro programme will play an important role in its successful business development.
INDUSTRY
GARDEN & LAWN
PROGRAMME
SAS PRO
START DATE
FEBRUARY 2023
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