Reduced fees for 2026 = bigger margins. This is how much you can save
Reduced fees for 2026 = bigger margins. This is how much you can save

    Reach Amazon Business customers who tend to buy more and make fewer returns

    Amazon Business connects you to over 8 million customers worldwide, including large companies in the EU and UK, as well as universities, hospitals, schools and public institutions.

    Already selling on Amazon?

    Visit B2B Central

     

    New to Amazon?

    Register now to join

    £25 (excl. VAT) per month + selling fees

    €39 (excl. VAT) per month + referral fees
    Business owner looking at phone

    $35 billion

    Amazon Business annual revenue worldwide

    75%

    On average, B2B customers order 75% more units per order than B2C customers*

    30%

    On average, B2B customers make 30% fewer returns than B2C customers**

    97

    Our customers include 97 of the Fortune 100 companies

    What is Amazon Business?

    Amazon Business gives you additional opportunities to grow your revenue with new business customers of all types and sizes and is available to our selling partners free of charge.
    Growth chart
    Product recommendations
    To help you choose which products to sell, we analyse and share the results of which products are in high demand by business customers.
    Learn more
    A price tag and a document with a tick inside a shield symbol, representing a registered brand
    Pricing for corporate customers and quantity discounts
    With business pricing tools, you can create and automate a pricing strategy exclusively for business customers and encourage them to buy in bulk by offering tiered quantity discounts.
    Learn more
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    VAT Calculation Service: Prices excluding VAT and automated invoicing
    Amazon helps you create invoices that meet the needs of your business customers. The VAT Calculation Service calculates the VAT included in your recommended selling price, so that your listings for business customers show VAT-exclusive prices. It automatically creates and sends invoices with VAT (or receipts for VAT-exempt selling partners) on your behalf. You get access to detailed reports and create trust with your customers with an invoice guarantee for every transaction.
    Learn more
    “By activating the B2B part of our business, we've been able to maximise our revenue. It's been fantastic!”
    Seller Insights Amazon Business with Portus Digital
    Rob Judd
    Sales Director, Portus Digital
    Watch video
    “We receive higher order quantities on Amazon Business if we set up quantity discounts.”
    Seller Insights Amazon Business with Portus Digital
    Emma Haselip
    Head of Marketplaces, Best4Systems
    Watch video
    “Amazon Business has helped our business by bringing us a wide range of new customers that we hadn't seen on the platform before.”
    Seller Insights Amazon Business with Oypla
    Russell Payne
    CEO, Oypla
    Watch video

    Getting started with Amazon Business

    Step 1

    Register as a seller on Amazon
    If you are already registered as a seller on Amazon with a professional selling plan, you can start right from Step 2 as you can automatically sell on Amazon Business as well.
    Learn more about creating a selling partner account

    Step 2

    Add products to your catalogue
    You can add the products individually or use tools to upload in bulk.

    Step 3

    Boost your sales with specialised B2B features
    With our free VAT Calculation Service, you can automate invoicing, set business prices and quantity discounts to tailor your offerings to business customers and expand your selection with highly sought-after product recommendations.
    Congratulations! You're all set up. We'll notify you when customers place an order so that you can ship the relevant items and receive payment.

    Would you like more help from Amazon? Amazon is here to make your life easier. Benefit from one of the world's most advanced and trusted fulfilment networks and have Amazon store and ship your products. Learn more about Fulfilment by Amazon (FBA)

    Already selling on Amazon?

    Visit B2B Central

     

    New to Amazon?

    Register now to join

    €39 (excl. VAT) per month + referral fees

    lofi ui of mobile app for Amazon Business
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    Interested in parcel shipping?

    Learn about what Amazon Shipping can do for you. Explore Amazon’s reliable parcel delivery service to ship your parcels straight to your customers. Start your journey today.
    Get in touch

    Frequently Asked Questions

    How do I sell to business customers on Amazon?
    When you sell on Amazon, end customers and business customers can both purchase your products from the same store. This means that any seller can receive orders from business customers without the need for a separate Amazon Business seller account.

    Professional sellers can also enable optional B2B features in Seller Central, including business pricing, quantity discounts and VAT calculation tools, to optimise offers for business customers.
    What is Amazon Business?
    Amazon Business is Amazon's B2B marketplace aimed at business customers of all sizes, including small businesses, large enterprises, schools, healthcare organisations and public sector buyers.

    B2B customers shop in the same Amazon store as end customers, via a B2B interface, and can benefit from a range of features including business pricing, Business Prime, multi-user accounts.
    Do I need a separate Amazon Business account to sell B2B?
    No. Selling to business customers does not require a separate Amazon Business seller account.

    Once you register as an Amazon seller, your offers can be purchased by both B2C and B2B customers. Professional sellers can activate additional B2B tools and pricing features directly from Seller Central.
    What are the benefits of selling on Amazon Business?
    With Amazon Business, you can reach business customers using the same Amazon seller account.
    On average, business customers order larger quantities and make fewer returns.
    You get access to features that can help you grow the B2B part of your business:

    - Automated invoicing
    - Display of prices exclusive of VAT for business customers
    - Business pricing and quantity discounts
    - B2B product range recommendations
    - B2B advertising
    - FBA and referral fee discounts for business customer orders with multiple units and at least 3% business discount in DE, FR, IT and ES
    Learn more about business discounts
    How do I start selling on Amazon Business?
    Create a professional Amazon seller account — your offers will then be available to Amazon Business customers.

    Go to Seller Central and activate Amazon Business features for B2B to grow your B2B sales.
    Can I still use other Amazon services if I use Amazon Business tools?
    Yes. You can still use other Amazon services, such as Fulfilment by Amazon (FBA) or Amazon Ads, if you use Amazon Business tools. We even recommend that you explore all of Amazon's sales tools and programs to optimise your sales to B2B and B2C customers.
    Can I continue to sell to regular end customers?
    Yes. You sell to both target groups at the same time.
    How do I ship orders from Amazon Business customers?
    You have the same options for processing B2B orders as for orders from regular end customers. You can ship orders yourself, use Fulfilment by Amazon (FBA) or combine both methods depending on the product.

    When you use FBA, your B2B orders are processed from the inventory used for orders from end customers.

    Start selling today

    Showcase your products to millions of customers who search for products on Amazon every day.

    Already selling on Amazon?

    Visit B2B Central

     

    New to Amazon?

    Register now to join

    €39 (excl. VAT) per month + referral fees

    ✕

    Prices excluding VAT and automated invoicing

    Activate the VAT Calculation Service to automate your invoicing and display prices excluding VAT.
    If you want to sell to business customers, you must provide an invoice after your order has shipped. That's why Amazon has developed the perfect tool for you—the VAT Calculation Service—to make the process simple and completely automatic.

    What can the VAT Calculation Service do for you?
    • The VAT Calculation Service calculates the VAT for your product and automatically creates VAT invoices on your behalf that are available to customers directly through their Amazon account.
    • The service provides you with detailed information about the calculations and invoices created.
    • It automatically shows business customers prices excluding VAT for your listings. This makes your prices more competitive. (Companies tend to base their purchasing decisions on prices excluding VAT, which is why, where possible, we compare prices excluding VAT to determine the offer presented).
    • Your listings display the "Downloadable VAT invoice" badge so business customers know they're guaranteed to receive an easy-to-download invoice for their purchase.

    If you want to create your own invoices, you can simply upload them and we will forward them to the customers.

    What will the VAT Calculation Service do for you?
    The VAT Calculation Service will calculate the VAT for your product and automatically generate VAT invoices on your behalf making them directly available to customers via their Amazon account.

    It will give you detailed information on calculations & invoices generated.

    It will automatically display prices without VAT on your offers to business customers, making your prices more competitive. (Businesses tend to base their buying decisions on prices excluding VAT, so we will compare VAT-exclusive prices where available to determine the featured offer).

    It will display a badge “Downloadable VAT Invoice” on your offers, letting business customers know they are guaranteed to receive an easily downloadable invoice for their purchase.

    If you wish to create your own invoices, you also have the option to upload them and we will deliver to your customers.
    Learn more on Seller Central or start registering
    ✕

    Prices for business customers and quantity discounts

    Get access to custom price adjustments to set prices that only business customers can see
    Business prices are offers that are below your retail sales prices to encourage business customers to buy your products.

    When you set a business price, these special offers are only shown to registered Amazon Business customers. Your products are still visible to all Amazon customers, but only registered Amazon Business customers can see and buy at your prices for business customers. All other Amazon customers will only see your set retail sales price.
    It is also possible to set business-only offers if you want your products to be available only to business customers (B2B) and not to consumers (B2C).

    Quantity discounts are set for bulk purchases. You can offer tiered discounts to business customers when they order large quantities of items.
    Learn more on Seller Central or start registering
    ✕

    Product recommendations

    What do you think of data-based suggestions about which products to sell on Amazon Business?
    We provide our selling partners with recommendations that we have created based on data about products that are in high demand by business customers. If you offer these products, you can get more orders from this growing customer segment.
    Learn more on Seller Central or start registering
    *Amazon Business data 2024–2025, Europe. Does not constitute a guarantee; actual results may vary.
    **Amazon Business data 2023–2024, Europe. Does not constitute a guarantee; actual results may vary.
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