Reach millions of customers with Amazon Handmade

To submit an application to sell on Amazon Handmade, you must have an Amazon seller account.

Setting up an account is explained under Selling on Amazon.

If you have an approved seller account, you can submit an application to join our handmade community.
€39 (excl. VAT) per month + referral fees
Amazon Handmade

Why should you use Amazon Handmade?

At Amazon, we are focused on customers and their desire for a trusted source of handcrafted goods. That’s what prompted us to start Handmade. Artisans from over 80 countries are pursuing their passion and selling their handmade products on Amazon. We are growing craft communities and successful businesses together.
Icon: yarn and drawing utensils
For artisans only
We have an Artisan application and audit process to ensure we're building a shop offering genuinely handcrafted goods.
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No hidden fees
Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12% referral fee.
Woman decorating pottery
Homemade dream catcher
Man carrying leather goods in his leather shop

Ready to join?

Step 1

Create a Seller Central account and complete the registration

To submit an application to sell on Amazon Handmade, you must have an Amazon seller account.

Setting up an account is explained under Selling on Amazon.

Step 2

Apply now to become an artisan

If you have an approved seller account, you can submit an application to join our handmade community.

Step 3

Listing your products

Step 4

Leverage programmes to manage and grow your business

Programmes are available to help your business thrive

Fulfilment by Amazon
Fulfilment by Amazon
Get a Prime badge on your eligible listings and scale your business to reach more customers. Amazon has one of the most advanced fulfilment centres in the world. Let Amazon ship your orders with FBA so you can focus on creating your products.
Selling in Europe
Sell across Europe
You have the option to sign up once and sell in all five of Amazon's European stores. Manage your business from a single account.
Sponsored ads
Our advertising solutions let you reach and engage with customers at every stage of their journey—from awareness to purchase and beyond. Ads show up right where customers will see them (like the first page of search results or product detail pages).
Merchandising products
Customised products
Do you make customisable items or unique one-of-a-kind products? Save time by allowing customers to personalise their perfect product.


Get answers to FAQs about Amazon Handmade.
Who can sell on Handmade?
The Handmade store is available for artisans to sell their handcrafted products to millions of Amazon customers all over the world. Amazon uses an application process to add new artisans to the Handmade category to ensure customers are able to buy with confidence.
What fees apply?
It costs nothing to join Handmade, set up your shop and list your products. When you sell something, Handmade takes a 12% commission.

When you sign up, you'll be enrolled in the Professional selling plan, which includes specialised Handmade tools and support to help you develop your business. The "Professional" selling plan normally costs €39.00 a month for sellers on Amazon. However, this monthly fee is waived for approved applicants after the first month.
How do I create a Handmade shop?
The first thing you need to do is set up a seller account on Amazon. The best way to get started is to visit the Selling on Amazon page. After completing registration, you can submit an application to sell on Amazon Handmade. You'll be asked to provide accurate information about your products and business processes to ensure you meet all requirements for selling in the Handmade store. Once your application is approved, resources will be available to help you create your first handmade listing and manage your business processes.
What categories are available on Handmade?
Handmade is open to artisans who offer items in the following categories: Accessories, Artwork, Baby, Beauty & Personal Care, Clothing, Shoes & Bags, Home, Outdoor & Home Care, Jewellery & Watches, Kitchen & Dining, Pet Supplies, Sporting Goods, Stationery & Party Supplies and Toys & Games. If you don’t see your category listed, this means we do not allow the sale of those items in the Handmade store. Popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.
What if I already sell in the Amazon online store?
No problem After you have completed your handmade application and been approved for sale, you can also list your products on Handmade.
Do I have to reapply if I already sell with Handmade in another country?
If you already sell with Handmade on, you can also sell on all five European stores (,,,, without reapplying. Log in to Seller Central and choose your desired country from the dropdown menu on the upper right corner of your screen. In addition, you can register to sell in our three North American stores (,, Please note, you will be responsible for complying with all rules and regulations for each country in which you do business.
I have already applied. What's the status of my application?
You can check your application status with your email and confirmation code.
What happens if I have created an Individual seller account?
If you have created an Individual seller account, you will need to switch to the Amazon Professional selling plan after approval. This allows you to take advantage of all the features provided to Amazon sellers to increase their sales. To switch from an Individual selling plan to a Professional selling plan:
  1. go to Settings and select Seller Account Info.
  2. Click on the Seller Account Information page in the Your Programmes section, and click on Manage.
  3. In the Selling on Amazon line, in the You are signed up for section, click on Upgrade.
  4. Read the terms of use on the next page, and then click on Proceed to Upgrade. You will then return to Your Programmes and a message will appear telling you that your account is now being upgraded.
What happens if I have created a Professional seller account and I get charged the monthly fee?
If you haven't yet applied to sell on Handmade, simply click here to get started. After you have been approved to sell on Handmade, you can request a refund from the Handmade Support team by clicking here or by going to “Get Support” and selecting “Sell on Handmade.”

Start selling today

Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
€39 (excl. VAT) per month + referral fees
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