Amazon Fulfilment DE – Getting buyers to their goods

When an Amazon customer buys your product, either we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon sellers use a mix of Amazon fulfilment and shipping their own orders.
Family of Amazon customers happily holding the packages they received from an Amazon fulfilment centre

Profit from the sale of new products with Fulfilment by Amazon

Sign up for the Fulfilment by Amazon New Selection programme and get free storage, free removals, free returns processing and an average 10% discount on selling branded ASINs (subject to applicable conditions).
Water bottles available through <i>Amazon Prime </i> shipping, and a <i>Prime </i>shipping badge with an “add to cart” button

Aim for fast, free shipping with Prime

Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.

Fulfilment by Amazon: You sell it, we ship it

Fulfilment by Amazon

Illustrated woman standing in front of boxes on a conveyor belt in an Amazon fulfilment centre

How Fulfilment by Amazon works

When you sign up to sell on Amazon, you’re automatically enrolled in FBA for free. If you decide to go that route, you’ll send inventory to Amazon fulfilment centers, and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.

Benefits of Fulfilment by Amazon

Amazon handles the logistics so you can handle what matters most to you.
  • Eliminate your fulfilment headaches and get help scaling your business.
  • Outsource storage, customer service, and returns.
  • Offer FREE premium shipping to Prime members.
  • Display the Prime badge on eligible products.
  • Improve your chance of winning the featured offer spot on detail pages.
There’s no minimum number of units and no obligation to use FBA for all of your products. You have the freedom to customize your strategy to meet your e-commerce business’ needs.

Impress buyers immediately

The feedback we’ve got and the reviews we get have been really inspiring.
Helen RolfeLente Designs

Tour a fulfilment centre

Amazon has 175 fulfilment centres around the world ready to store and ship your products with FBA.
Fulfilment center

You sell it, you ship it

Fulfilment by seller

Man pulling packages on a trolley in an Amazon fulfilment centre with a superimposed illustration of an inventory list

When to handle orders yourself

Fulfilment by seller can be useful if your products are less suitable for Fulfilment by Amazon. This may be the case, for example, with hazardous goods that do not meet the requirements of the logistics centre or with seasonal products that would incur increased storage fees. Also, you may not need FBA if you already have a logistics network in place.

In cases like these, fulfilment by seller allows you to:
  • Keep your inventory on hand
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Offer products that are eligible for sale on Amazon, but ineligible for FBA

Leverage the Prime badge while you fulfil your own orders

Seller Fulfilled Prime allows you to deliver Prime products directly from your own warehouse. You retain full inventory control, while enjoying the benefits of the Prime badge - a valued guarantee of service that increases visibility and attracts repeat purchases. You just have to commit to fulfilling orders with Prime FREE premium shipping using Amazon-approved transportation solutions. As soon as you complete the Seller Fulfilled Prime trial period, your enrolled products will be displayed with a Prime badge.
Warehouse packing

Amazon's drop shipping policy

Drop-shipping is when you enlist a third party to fulfil orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.
Tax information at Sell Amazon, Germany

Understand how your fulfilment model affects VAT requirements

Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.

Learn more about fulfilment

Just have a few items to sell?
€39 (excl. VAT) per month + referral fees
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