Reduced fees for 2026 = bigger margins. This is how much you can saveReduced fees for 2026 = bigger margins. This is how much you can saveComply with regulations when selling in Amazon's European stores
We know that compliance requirements for selling in the EU can be complex and confusing. That's why we've put together the information you might need to comply with the regulations and protect yourself and your business — depending on where the business is located and where you want to sell to.
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What is compliance and why is it important?
From verifying your identity and VAT requirements to product guidelines and sustainability obligations, we'll provide you with important insights and show you how you can comply with regulations when selling in European Amazon stores.
Compliance is one of the most effective ways we can ensure that the products sold in Amazon stores are safe, of high quality and as environmentally friendly as possible. This also makes it easier to build trust between our customers and selling partners — and makes customers feel safe when they buy from us.
If you do not comply with verification and taxation rules, you may be prohibited from selling products in certain areas. If products lack the correct compliance documentation or fail to meet EPR standards, your listings may be removed. And if non-compliant items are shipped internationally, they could be held at customs.
The following are the five most common compliance categories that you will encounter when selling in EU stores.
Compliance is one of the most effective ways we can ensure that the products sold in Amazon stores are safe, of high quality and as environmentally friendly as possible. This also makes it easier to build trust between our customers and selling partners — and makes customers feel safe when they buy from us.
If you do not comply with verification and taxation rules, you may be prohibited from selling products in certain areas. If products lack the correct compliance documentation or fail to meet EPR standards, your listings may be removed. And if non-compliant items are shipped internationally, they could be held at customs.
The following are the five most common compliance categories that you will encounter when selling in EU stores.
Verification obligation
We have developed industry-leading tools that combine advanced technology and expert human reviews to make verifying your identity as simple as possible. Verification as a seller is a legal obligation — but also one of the ways in which we build trust with our customers.
Tax compliance
Which existing provisions in European tax law apply to you as an Amazon selling partner? Learn more about your VAT requirements to ensure a seamless retail experience with your customers.
Product compliance
By selling on Amazon, your products get the attention they deserve, enabling you to reach millions of buyers. Product compliance helps to ensure that your customers—and your business—are protected during the sales process.
Compliance with environmental regulations
Compliance with environmental guidelines involves more than simply doing the right thing for our planet. Learn more about compliance with environmental regulations, extended producer responsibility (EPR), waste electronic and electrical equipment and other obligations that may apply to you as a seller.
While we cover the most important environmental protection requirements, there may be others you need to comply with. We recommend that you consult your legal advisor to ensure that you are in compliance with all applicable environmental protection requirements for each of your chosen countries of sale.
While we cover the most important environmental protection requirements, there may be others you need to comply with. We recommend that you consult your legal advisor to ensure that you are in compliance with all applicable environmental protection requirements for each of your chosen countries of sale.
Compliance with international trade regulations
Expanding your sales to international customers is a great way to grow your business on Amazon even faster. However, in addition to benefits, global expansion also brings its own challenges — especially when it comes to compliance with regulations. Find out what you need for international trade and speed up customs clearance for your shipments.
This page is for information purposes only and is not intended to replace professional advice from tax, legal or other compliance service providers.
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