Comply with regulations when selling in Amazon's European stores

We know that compliance requirements for sales in the EU can be complex and confusing. That is why we have put together the information you need to comply and protect yourself and your business — depending on where the business is located and who you want to sell to.
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Stay compliant when selling on Amazon's EU websites

What is compliance — and why is it important?

From verifying your identity and VAT requirements to product guidelines and sustainability obligations: learn the most important information and how you can comply with regulations when selling in European Amazon stores.

Compliance is one of the most effective ways we can ensure that the products sold in Amazon stores are safe, of high quality and as environmentally friendly as possible. And compliance helps build trust between our customers and selling partners — and makes customers feel good when they buy from us.

If you do not comply with verification and taxation rules, you may be prohibited from selling products in certain areas. If products lack the correct compliance documentation or fail to meet EPR standards, your listings may be removed. And if items that are not compliant with the regulations are shipped internationally, they could be blocked at customs.

The following are the five most common compliance categories that you will need to consider in your sales strategy when selling in EU stores.
Stay compliant when selling on Amazon's EU websites

Verification and compliance with

We have developed industry-leading tools that combine advanced technology and expert human control to make verifying your identity a simple process. Verification as a seller is a legal obligation — but also one of the ways in which we build trust with our customers.
Verification compliance

Tax compliance

Tax compliance
Which provisions of European tax law apply to you as an Amazon selling partner? Learn more about your VAT requirements to ensure a seamless retail experience for your customers.

Product compliance

By selling on Amazon, your products get more attention and reach millions of buyers. Product compliance helps to ensure that your customers — and your business — are safe when selling.
Product compliance

Compliance with environmental regulations

Compliance with environmental regulations
Compliance with environmental guidelines is about more than just protecting the planet. Learn more about compliance with environmental regulations, extended producer responsibility, waste electronic and electrical equipment, and other obligations that may apply to sellers.

We have covered the most important environmental protection requirements. There may be others that you need to be aware of. We recommend that you consult your legal advisor to ensure that you are in compliance with all applicable environmental requirements for your chosen country of sale.

Compliance with international
trade regulations

Expanding your offering internationally is a great way to grow your business on Amazon even faster. However, in addition to many benefits, global selling also brings challenges — especially when it comes to compliance with regulations. Find out what you need for international trade and speed up deliveries that pass through customs.
Compliance with international trade regulations
This page is for information purposes only and is not intended to replace professional advice from tax, legal, or other compliance service providers.

Get support for compliance with
legal regulations and focus
on growing your business.

Amazon Compliance Solutions is a complete solution that is integrated into Seller Central for the categories of tax, environmental, product, and international trade compliance, so you can sell across Europe with a clear conscience. Learn more about Amazon Compliance Solutions.
Stay compliant when selling on Amazon's EU websites

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Fill out the form. A representative from our Compliance Solutions team will get in touch with you shortly and give you more information about how our solutions can help you comply with the rules.
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