Product compliance

Learn about how important it is to comply with product regulations and find out about Amazon's product compliance and safety requirements.

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Product compliance

What is product compliance?

Product compliance describes a set of regulatory requirements that a product must meet in order to be sold in the European Union. These requirements cover all phases of the product life cycle, from the safety and compliance standards related to the product and its production to the information required on the product's physical packaging and the online product detail page.
Product requirements in the EU and the UK
The requirements for listing your products may vary depending on the product and the country in which you sell. We therefore recommend that you consult your legal advisor or supplier to ensure that you have all the relevant information.
Regulation on market surveillance

Regulation on market surveillance

What are the requirements? Since 16 July 2021, it has been illegal to sell CE-marked products in the EU without designating a Responsible Person in the EU. CE-marked products must be labelled with the contact details of the Responsible Person. The details may be attached to the product, its packaging, the overall parcel or an accompanying document.

Responsible Person

Amazon already collects contact information for the Responsible Person for non-EU brands and ASINs that use Fulfilment by Amazon (FBA) in the Responsible Person dashboard. (
Responsible Person dashboard
Compliance with product regulations

Need help complying with product regulations?

Amazon is here to help you on your journey to selling in EU stores. Check out our available product compliance solutions and choose the one that is the most suitable for your business:

Amazon is here to help

Amazon product compliance services

Coming soon to help you comply with the relevant product compliance regulations in the European Union and the United Kingdom.

Service Provider Network

Amazon-approved third-party providers can help you navigate the world of compliance by carrying out auditing, certification, inspection and testing for your products.

Visit the Service Provider Network and discover Amazon-approved third-party providers to automate, manage and grow your business.

Product categories subject to product compliance regulations:

View a list of regulations that contain the most important compliance requirements. In Seller Central, you can learn more about each of these product categories.
*Important: This page does not constitute legal or other compliance advice from Amazon. You are responsible for conducting your own legal assessment to understand all the compliance obligations that apply to you.
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