PRICING

Develop your business cost-effectively

The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
€39 (excl. VAT) per month + referral fees
Let's talk numbers

Selling plan

The individual selling plan is €0.99 per unit sold and the professional selling plan is
€39 (excluding VAT) per month, no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
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Incentives for new selling partners
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Start with over €47,250 in incentives

Ready for Amazon? Launch your brand today with a powerful playbook for new selling partners and over €47,250 in potential benefits
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Get up to 10% back on branded sales

We're investing in new brands on Amazon. Enrol your brand in Amazon Brand Registry to enjoy the following benefits:
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
€180 credit for Amazon Vine
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Get started with the Perfect Launch playbook

Focus on the right actions at the right moment with Perfect Launch, a set of recommendations backed by data science and designed to fuel growth. Brands using our Perfect Launch tools—Brand Registry, Fulfilment by Amazon, Advertising, Automated Pricing, and A+ Content—can generate sales more quickly within the critical first 90 days.
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Promote, fulfil and grow with confidence

You've put everything into your business — so let's start your Amazon journey with confidence. All new eligible selling partners on the Professional plan can take advantage of the following benefits:
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
When you use Fulfilment by Amazon, you’ll get free storage and customer returns with automatic registration for the FBA New Selection programme
Exemption from the surcharge for warehouse usage for one year after receipt of your FBA inventory and from the low-inventory cost coverage fee (pan-EU) for the first year after activating pan-EU
€45 credit for creating Sponsored Products campaigns
€45 credit towards Amazon coupons

Let us help you get started!

Start your journey with a little less risk. To help you put the Perfect Launch playbook into action, we're offering incentives for new selling partners: Credits to try cost-per-click (CPC) advertising, offer promotions to customers and boost your product reviews, discounts for Prime shipping, storage, returns and more with Fulfilment by Amazon.

Incentives for new sales partners are subject to the respective terms of use. Visit Seller Central to learn more.

Amazon selling program

Your benefits

How do I get my benefits

Brand registry benefits
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
Enrol your brand in Amazon Brand Registry within six months of listing your first eligible product. The bonus expires 12 months after you complete the programme (either by reaching the cap or completing the one-year eligibility period). Learn more.
€180 credit
Enrol your brand in the Amazon Brand Registry within six months of listing your first eligible product. Then, within 90 days of becoming eligible for brand benefits, register a product on Vine (whichever is later out of completing Brand Registry registration or listing your first offer). Unused credit expires after one year from proof of eligibility. Learn more.
Fulfilment by Amazon benefits
€90 credit for fulfilment fees in the Amazon Fulfilment Network
Use the Amazon Partnered Carrier programme to ship eligible products to the Amazon Fulfilment network within 90 days of listing. Unused credit expires one year after receipt of your first FBA inventory. Learn more.

€180 off fulfilment fees
Use Amazon Global Logistics
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic registration to the FBA New Selection programme
Send eligible products that are new to FBA to the Amazon Fulfilment Network within 90 days of listing to automatically enrol in the FBA New Selection programme. Learn more.
Professional selling partners who are new to selling in the EU are exempt from the low-inventory cost coverage fee (pan-EU) for the first year after registering for pan-EU. Learn more.
Send eligible products to the Amazon Fulfilment Network. Exemption expires one year after receipt of your first FBA inventory. Learn more.
Advertising benefits
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in Amazon Ads Campaign Manager within two weeks of meeting the Sponsored Products requirements. Credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of listing. Credit expires one year after the first coupon has been created. Learn more.

Getting paid and paying fees

When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS

Selling Plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

0.99

(excl. VAT) / item sold
+ additional referral fee

39

(excl. VAT) / month
+ additional referral fees

Overview

This plan might be right for you if...
• You sell fewer than 40 items a month
• You sell more than 40 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Revenue calculator

Estimate your sales on Amazon

Provide your product details and shipping costs, and see real-time cost comparisons between different shipping methods.
Estimate your sales on Amazon

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Sellers pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.

Referral fee percentage overview

Fee categories

Referral fee percentage

Minimum referral fee per item

Categories with fixed referral fees
Amazon Device Accessories
45%
€0.30
Cars and Motor Sports
• 15% for the portion of the total sales price up to €50.00
• 9% for any portion of the total sales price greater than €50.00
€0.30
Baby Products
• 8% for products with a total sales price up to €10.00
• 15% for products with a total sales price greater than €10.00
€0.30
Backpacks and Handbags
15%
€0.30
Beauty, Health and Personal Care*
• 8% for products with a total sales price up to €10.00
• 15% for products with a total sales price greater than €10.00
€0.30
Beer, Wine and Spirits
10%
€0.30
Books
• 15%
• And a closing fee of €1.01 per item sold
N/A
Business, Industrial & Scientific Supplies
15%
€0.30
Clothing and Accessories
• For products from the Prime range with a total price of over €45:
15% for products with a total price of over €15 for the portion of the total price up to €45 and 7% for the portion of the total price over €45
• For products from all ranges with a total price of up to €15: 8%
• For products from all ranges with a total price of over €15: 15%


€0.30
Commercial Electronic and Power Supply Accessories
12%
€0.30
Small Appliances
15%
€0.30
Computers
7%
€0.30
Electronics
7%
€0.30
Electronic Accessories
• 15% for the portion of the total sales price up to €100.00
• 8% for any portion of the total sales price greater than €100.00
€0.30
Eyewear
15%
€0.30
Shoes
15%
€0.30
Standard-size appliances
7%
€0.30
Furniture
• 15% for the portion of the total sales price up to €200.00
• 10% for any portion of the total sales price greater than €200.00
€0.30
Grocery & Gourmet
• 8% for products with a total sales price up to €10.00
• 15% for products with a total sales price greater than €10.00
N/A
12%
€0.30
Home and Kitchen
15%
€0.30
Jewellery
• 20% for the portion of the total sales price up to €250.00
• 5% for any portion of the total sales price greater than €250.00
€0.30
Garden
15%
€0.30
Suitcases, Backpacks and Bags
15%
€0.30
Mattresses
15%
€0.30
Music, Videos and DVDs
• 15%
• And a closing fee of €0.81 per item sold
N/A
Musical Instruments & DJ Equipment and AV Production
12%
€0.30
Office Supplies
15%
€0.30
Pet Supplies
15%
€0.30
Software
• 15%
• And a closing fee of €0.81 per item sold
N/A
Sports & Outdoors
15%
€0.30
Tyres
7%
€0.30
Tools and Home Improvement
13%
€0.30
Toys & Games
15%
€0.30
Video Games and Accessories
• 15%
• And a closing fee of €0.81 per item sold
N/A
Video Game Consoles
• 8%
• And a closing fee of €0.81 per item sold
N/A
Watches
• 15% for the portion of the total sales price up to €250.00
• 5% for any portion of the total sales price greater than €250.00
€0.30
Other Products
15%
€0.30

* Learn more about the different types of categories or products in the Beauty, Health and Personal Care categories in Health & Personal Care – Product Types.
FEES

Fulfilment fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

Pay only for the services you use

Our flexible rate structure makes it easy to be more competitive
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Vans
Fulfilment fee
A flat fee per unit, based on the product type, dimension and weight
Products in boxes
Storage fee
Calculated per cubic meter and month

Downloadable rate cards

You can find more details about FBA and a full set of our fees in the available languages below.

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Clothing, Shoes and Bags (standard size)

Dangerous goods — hazmat (standard size)

All other categories (standard size)

Dangerous goods — Hazmat (oversize)

All other categories (oversize)

January - September
€16.52
€30.00
€27.54
€25.00
€19.80
October – December
€23.11
€41.00
€42.37
€35.00
€27.50
* Storage fees are based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 271 days (surcharge for old stock in storage).
In addition to monthly storage fees, you may be charged a surcharge for warehouse usage if certain you meet certain criteria and your warehouse utilisation rate is more than 26 weeks. The latter is calculated based on the ratio of your daily average volume of inventory in cubic feet divided by the average daily shipping volume in cubic feet over the last 13 weeks.
When you fulfil orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift wrapping charges.
Sellers with the Individual plan use Amazon’s set shipping rates for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. So, it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping Method

Books*

Music

Videos

DVDs

Standard shipping Germany
€1.99
€1.99
€1.99
€1.99
EU, Switzerland, Liechtenstein
€1.99
€4.09
€6.14
€4.09
More European countries
€6.14
€4.09
€6.14
€4.09
Rest of the world
€12.27
€8.18
€12.27
€8.18
* Includes audio books

Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This applies to sellers with the individual plan. However, sellers with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Shipping Method

Games

Software

Toys & Games

Sports

All other categories

Standard shipping Germany
€1.99
€1.99
€2.55 + €0.85/kg*
€4.00
2.55 + €0.85/kg*
EU, Switzerland, Liechtenstein
€6.14
€6.14
€2.55 + €0.85/kg*
€6.09
--
More European countries
--
--
--
€6.14
--
Rest of the world
--
--
--
€8.18
--
* Refers to the weight of the item, excluding the seller's packaging

Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Estimate your FBA fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Product examples

Product type
SD Card
Toaster
Wooden Cabinet
Keyboard
Product size class
Small envelope
Standard package
Large Oversize
Large Oversize
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Outbound shipment weight
30 g
2.2 kg
6.2 kg
5.4 kg
Sell on Amazon.de
Fulfil from Central Europe programme
€1.90
€5.98
€8.07
€10.66
Selling on EU marketplace
Fulfil from Central Europe programme (EFN)
€4.91
€ 13.42
€22.13
€31.05
Selling on Amazon.de
Fulfilment from local inventory (Pan-European)
€1.90
€5.98
€8.07
€10.66
Selling on EU marketplace
Fulfilment from local inventory (Pan-European)
From €1.90
From €5.98
From €8.07
From €10.66
Planning to sell across Europe? Pan-European FBA and FBA European solutions enable thousands of businesses to reach millions of Prime customers all across Europe, faster and more cost-effectively.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—available to sellers who use FBA or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees, excess inventory fees and removal order fees.
High-volume listing fees
The high-volume listing fee is charged only if you list more than two million SKUs in a month. It is then charged for the highest number of SKUs over two million available this month. For each active non-media SKU over 2 million, a fee of €0.0004 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of €5.00 or 20% of the applicable referral fee.

For example, if you refund a customer the €10.00 total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be €0.30 (€10.00 x 15% referral fee = €1.50).

Optional programmes

Advertising
Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Special programmes like Low-price FBA rates, Subscribe and Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and the FBA New Selection Programme help you remain competitive. You only pay for the services you actually use.

FAQ

Get answers to frequently asked questions about Amazon Advertising.
How are Amazon FBA fees calculated?
FBA fees, or management fees, are calculated per item based on the category and size/weight of the item, and the channel in which it is sold. They cover the costs of storing your items in Amazon fulfilment centres, picking, packaging, shipping after purchase, and customer service.

These fees are charged per calendar month for all items stored in Amazon fulfilment centres. Based on the fulfilment channel used, you can get an estimate of your revenue (both of total sales revenue and per unit sold) using the FBA Revenue Calculator for specific items listed on Amazon.
What is an FBA Calculator?
The FBA Calculator is a preview tool that you can use to check and compare the estimated revenues for all the fulfilment options available for the products that you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can enter the expected total sales volumes to estimate total revenues, check the estimates per unit sold, and also compare fees and profitability between the different fulfilment methods.
What is the difference between Amazon fees and FBA fees?
Amazon fees refer to the total fees that all sellers must pay to list and sell products on the Amazon website. This includes the referral fee, which is a percentage of the total price of your product excluding tax. It is charged for each item sold and vary by category.

Depending on your selling plan, you may also incur a per-item fee or a monthly fee. For example, the Professional selling plan incurs a monthly subscription fee that also offers users a number of benefits.

In addition to this, certain sellers may also have to pay additional referral fees, either for premium services or marketing, or for other reasons. More detailed information about these fees is available on this page.

By contrast, FBA fees are only charged for products that you have listed under this particular service. They are calculated per unit based on the category, size, and weight of the item and include the costs of storing, picking, packing, and shipping your products with Fulfilment by Amazon. If you have opted for this service, these fees will be charged in addition to the other Amazon fees mentioned above.
How much does Amazon charge to store products?
Sellers must pay a monthly inventory storage fee (storage fees) for the space occupied by all items stored in Amazon fulfilment centres. This is calculated based on the average daily inventory volume, which is measured in cubic metres in Europe.

The fee per cubic feet/metre varies by calendar month — it is lower from January to September, and a slightly higher amount is charged for the busy months at the end of the year from October to December. The exact amount also depends on the category your product falls into and on its dimensions (size).

There is a separate tariff for storing objects that are classified as dangerous goods.
Just have a few items to sell?
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