What's it about?
Online retail has made it easier to buy and sell products. This opens up numerous opportunities, particularly for small- and medium-sized companies. Electronic products such as cameras, printers, laptops and monitors are among the most popular items in e-commerce.
In this article, we will explain how to successfully sell electronics online — whether via your own website or an established platform such as Amazon. You will also find out which fees, rules and regulations must be observed.
In this article, we will explain how to successfully sell electronics online — whether via your own website or an established platform such as Amazon. You will also find out which fees, rules and regulations must be observed.
How to sell electronics online
Many customers find online shopping particularly attractive as it can be done from the comfort of their own home with a wide range of products on offer. This increases the popularity of online retail and creates numerous opportunities for retailers.
Thanks to numerous services, the process of buying and selling online is now easier than ever. Even as a newcomer, you'll find there are plenty of opportunities to enter the electronics retail sector. You can either take care of all processes like marketing and shipping yourself, or you can use an established platform such as Amazon.
Thanks to numerous services, the process of buying and selling online is now easier than ever. Even as a newcomer, you'll find there are plenty of opportunities to enter the electronics retail sector. You can either take care of all processes like marketing and shipping yourself, or you can use an established platform such as Amazon.
How to start your online electronics business
You can either sell your electronics online via social media or on your own website.
If you decide to create your own website, you as the seller will have to manage all aspects yourself. From warehousing and payment processing to shipping and customer service — everything is up to you. You will also need to ensure that your products are visible to potential customers. In addition, you will need to regularly maintain and update your website and continually engage in marketing activities.
An easier way could be to sell via an established platform such as Amazon. Here, you'll find plenty of tools and services to help you build and grow your business.
If you decide to create your own website, you as the seller will have to manage all aspects yourself. From warehousing and payment processing to shipping and customer service — everything is up to you. You will also need to ensure that your products are visible to potential customers. In addition, you will need to regularly maintain and update your website and continually engage in marketing activities.
An easier way could be to sell via an established platform such as Amazon. Here, you'll find plenty of tools and services to help you build and grow your business.
Find the right products
In order to sell electronics successfully, selecting the right products is crucial. Research the latest trending gadgets on leading e-commerce platforms, tech blogs and social media. Focus on items with high demand but manageable competition — this maximises your chances of profit.
You can purchase your goods from a variety of sources: wholesalers, dropshipping providers or directly from the manufacturers. Carefully analyse product ratings and customer reviews to ensure high quality. Select products that are both in steady demand and optimally suited to your target group. A well thought-out, high-quality product range forms the basis for long-term success in the electronics retail sector.
You can purchase your goods from a variety of sources: wholesalers, dropshipping providers or directly from the manufacturers. Carefully analyse product ratings and customer reviews to ensure high quality. Select products that are both in steady demand and optimally suited to your target group. A well thought-out, high-quality product range forms the basis for long-term success in the electronics retail sector.
Sell electronics on Amazon
The Amazon Beginner's Guide contains all the information you need to set up your electronics business. The first step is to register as an Amazon selling partner. Then select the selling programme that best suits your business model.
Optimise product listings
The following criteria are key to successfully selling electronics online:
- High-quality product photos from several angles
- Accurate and compelling product descriptions
- Targeted use of relevant search terms
- Focus on high-demand products
- Competitive pricing
These enhancements significantly increase the visibility of your products. Positive customer reviews also strengthen confidence in your listings. Quick response times to customer enquiries and excellent service ensure satisfied regular customers and lead to recommendations — the basis for sustainable growth.
Used and refurbished electronics
You must be particularly careful when selling used or refurbished electronics. First, it is important to check all devices thoroughly to ensure that they are working properly.
Transparency is the key to success here — describe the condition of the devices in detail and be open about any signs of use or defects. The price should reflect the condition of the goods and be correspondingly lower than that of new goods.
In the case of collectibles or historical appliances, it is worth researching market prices carefully before setting your sales price. If you follow these basic rules, you will find you can sell even used electronics successfully. Always remember that satisfied customers not only make repeat purchases, they also recommend you to others. This is the basis for long-term success in the electronics retail sector.
Transparency is the key to success here — describe the condition of the devices in detail and be open about any signs of use or defects. The price should reflect the condition of the goods and be correspondingly lower than that of new goods.
In the case of collectibles or historical appliances, it is worth researching market prices carefully before setting your sales price. If you follow these basic rules, you will find you can sell even used electronics successfully. Always remember that satisfied customers not only make repeat purchases, they also recommend you to others. This is the basis for long-term success in the electronics retail sector.
Amazon Fee Schedule
Amazon provides a transparent overview of all costs incurred — from selling and shipping fees to other costs.
For electronic items, the referral fee is a maximum of 7% of the total sales price and a minimum of EUR 0.30 per item.
For electronic items, the referral fee is a maximum of 7% of the total sales price and a minimum of EUR 0.30 per item.
Requirements and policies
Items that can potentially be considered dangerous goods, items that infringe copyrights and items from regions with restrictions are not permitted. Learn about all of the requirements and policies here so that you know what you can and cannot sell.
Used electronics are subject to the specific terms of the Amazon Renewed programme.
When selling items on Amazon, make sure you also take into account the comprehensive EU regulations that apply to protect buyers.
Used electronics are subject to the specific terms of the Amazon Renewed programme.
When selling items on Amazon, make sure you also take into account the comprehensive EU regulations that apply to protect buyers.
Summary
Selling electronics online is easier than you might think. The high demand for electronic products makes this market particularly attractive. Whichever sales channel you choose, make sure that you are fully informed in advance about the costs, expenditure, tax obligations and legal requirements.
FAQs
How can I sell my electronics on Amazon?
Firstly, register as a seller on Amazon and then select the selling programme that best suits your business model. An overview of the selling plans available can be found here.
After you've met the registration requirements, you can list your electronics and start selling on Amazon.
After you've met the registration requirements, you can list your electronics and start selling on Amazon.
What types of electronics can I sell on Amazon?
You can sell TVs, audio (including car radios), GPS, phones, cameras and electronic accessories. You can list these products as being new, certified refurbished, or used. Please note that approval may be required for certain products.
As a selling partner, do I have to meet certain requirements to sell electronics on Amazon?
Getting started with selling electronics on Amazon can be very simple. In order to sell electronics, you should meet the following requirements:
1. Register as a seller on Amazon and select the selling plan that best suits your business.
2. Understand and comply with VAT regulations for each country that you want to sell your products in. You can find more information in our VAT Knowledge Centre.
3. Make sure that your electronic products comply with Amazon's policies and requirements and are approved if this is required for that type of electronic product.
4. Optimise your product images, descriptions and titles to make it easier for users to find your product listing.
1. Register as a seller on Amazon and select the selling plan that best suits your business.
2. Understand and comply with VAT regulations for each country that you want to sell your products in. You can find more information in our VAT Knowledge Centre.
3. Make sure that your electronic products comply with Amazon's policies and requirements and are approved if this is required for that type of electronic product.
4. Optimise your product images, descriptions and titles to make it easier for users to find your product listing.
How does the sales process on Amazon work when I sell electronics products?
After setting up your product listings, you can start selling on Amazon and start receiving orders. You can choose whether you want to process the orders yourself or use Amazon's fulfilment service, Fulfilment by Amazon (FBA). With FBA, Amazon takes care of customer service, storage, packaging and shipping.
As soon as a customer places an order, you should process the order and ship it to them. If you use FBA, Amazon will handle the order processing and even the return if required.
As soon as a customer places an order, you should process the order and ship it to them. If you use FBA, Amazon will handle the order processing and even the return if required.
What do I do if a customer has issues with one of the electronic products I've sold?
If there are problems with electronic products that you've sold, you should respond to the issue promptly and communicate with the customer. Based on the issue that you've determined after receiving the information from the customer, the next step is to process refunds or exchanges as quickly as possible and to keep the customer informed about the process.
Sellers can communicate with the buyer via a form, email (using an encrypted address provided by Amazon) or over the phone. Learn more here.
If you use Fulfilment by Amazon (FBA), we'll take care of customer service as well as returns or refunds for the order.
Sellers can communicate with the buyer via a form, email (using an encrypted address provided by Amazon) or over the phone. Learn more here.
If you use Fulfilment by Amazon (FBA), we'll take care of customer service as well as returns or refunds for the order.
What tools does Amazon offer sellers of electronic products to manage and optimise their business?
Amazon provides various tools and resources that can help selling partners in electronics to manage and optimise their businesses. There are various programmes that can help increase the visibility of your products and boost your sales opportunities.
Joining the Amazon Renewed programme to sell like-new refurbished electronic products, registering your brand with Amazon Brand Registry, promoting your products, upgrading your product page with A+ Content or automating your prices are just a few of the tools you can use to optimise your e-commerce store. You can find our full list of programmes and resources here.
Joining the Amazon Renewed programme to sell like-new refurbished electronic products, registering your brand with Amazon Brand Registry, promoting your products, upgrading your product page with A+ Content or automating your prices are just a few of the tools you can use to optimise your e-commerce store. You can find our full list of programmes and resources here.
Are there any restrictions or regulations for selling electronics online?
There are a few regulations that sellers must comply with to sell electronic products on Amazon.
Items that could potentially be considered dangerous goods, represent copyright infringement or come from restricted regions are not permitted. You can read the applicable requirements in the EU and the UK and find a list of permitted and prohibited listings here.
Items that could potentially be considered dangerous goods, represent copyright infringement or come from restricted regions are not permitted. You can read the applicable requirements in the EU and the UK and find a list of permitted and prohibited listings here.
What security measures should I take when selling electronics online?
When selling electronics and processing orders within your own company, it is crucial to implement secure shipping and packaging processes. Make sure you pack electronic devices properly to prevent damage or tampering during transportation. You should also consider using tracking and recorded delivery services to increase security.
Can I sell electronics on Amazon?
This option is available and you can find out everything you need to know here.
What are the costs of using Amazon?
To calculate the precise costs, we recommend using the cost calculator.
Who handles return shipments?
Tomas Silva
Tomas Silva is a Marketing Manager at Amazon with a passion for digital strategy and creativity. He loves helping sellers unlock their full potential in e-commerce. Outside of work, he enjoys travelling, skiing and playing padel.
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