Sell electronics online

Sell electronics online: Everything you need to know

€39 (excl. VAT) per month + referral fees
Your guide to selling electronics online

What's it about?

Online retail has made it easier to buy and sell products. This offers numerous opportunities for sellers from small to medium-sized companies.
Very popular items for selling online in the electronics retail sector include cameras, printers, laptops and monitors.
This article explains how to sell electronics online. Discover why using your own website or potentially an existing website such as Amazon may be worth considering. You will also find out which fees, rules and regulations must be observed.
Sell electronics

Sell electronics online

Customers love to shop online, thanks to the convenience of shopping from the comfort of your own home and the wide range of products available, which is making online retail increasingly attractive. The process of online buying and selling has been greatly simplified with a number of services available. As a newcomer to online trading, this offers you numerous opportunities to get started. You can take care of all processes, such as marketing and shipping, yourself or take a look at an existing website such as Amazon.

How to start your online electronics business

You can sell your electronics online via social media or on your own website.

If you have your own website, you as the seller are responsible for everything yourself. You are fully in charge of organising storage, how payments work, shipping, customer service and how buyers find your listing. Not forgetting maintenance, availability and regular marketing for your listing pages.

It could be easier with an existing website like Amazon, where you will find numerous options that can help you with your business.

Sell electronics with Amazon

The Amazon beginner's guide provides you with plenty of information that may help you set up a business. A first step would be to sign up as a seller on Amazon. Then select the selling programme that best suits your business model.
Sell electronics

Amazon Fee Schedule

On Amazon, you can find all the various fees clearly explained in detail, such as referral fees, fulfilment fees and other costs.

For electronic products, fees of a maximum of 7% of the total sales price and a minimum of EUR 0.30 per item are charged.

Tax regulations in Germany

Make sure you consider the question of taxes in good time. These articles explain all about VAT with Amazon and which VAT rates are charged.

Requirements and policies

Items that can potentially be considered dangerous goods, items that infringe copyrights, and items from regions with restrictions are not permitted. Learn about all of the requirements and policies here so that you know what you can and cannot sell.
If you want to sell used products, you'll find everything you need to know here: Amazon Renewed.

When selling items on Amazon, make sure you consider the comprehensive EU regulations that apply to protect buyers.


Electronics are popular items, which is why selling online is so interesting. It is ultimately up to you which solution you use to launch your online business. But make sure to find out about fees, expenses, taxes and guidelines in good time.


How can I sell my electronics on Amazon?
Firstly, register as a seller on Amazon and then select the selling programme that best suits your business model. An overview of the selling plans available can be found here.

After you've met the registration requirements, you can list your electronics and start selling on Amazon.
What types of electronics can I sell on Amazon?
You can sell TVs, audio (including car radios), GPS, phones, cameras and electronic accessories. You can list these products as being new, certified refurbished, or used. Please note that approval may be required for certain products.
As a selling partner, do I have to meet certain requirements to sell electronics on Amazon?
Getting started with selling electronics on Amazon can be very simple. In order to sell electronics, you should meet the following requirements:

1. Register as a seller on Amazon and select the selling plan that best suits your business.
2. Understand and comply with VAT regulations for each country that you want to sell your products in. You can find more information in our VAT Knowledge Centre.
3. Make sure that your electronic products comply with Amazon's policies and requirements and are approved if this is required for that type of electronic product.
4. Optimise your product images, descriptions and titles to make it easier for users to find your product listing.
How does the sales process on Amazon work when I sell electronics products?
After setting up your product listings, you can start selling on Amazon and start receiving orders. You can choose whether you want to process the orders yourself or use Amazon's fulfilment service, Fulfilment by Amazon (FBA). With FBA, Amazon takes care of customer service, storage, packaging and shipping.

As soon as a customer places an order, you should process the order and ship it to them. If you use FBA, Amazon will handle the order processing and even the return if required.
What do I do if a customer has issues with one of the electronic products I've sold?
If there are problems with electronic products that you've sold, you should respond to the issue promptly and communicate with the customer. Based on the issue that you've determined after receiving the information from the customer, the next step is to process refunds or exchanges as quickly as possible and to keep the customer informed about the process.

Sellers can communicate with the buyer via a form, email (using an encrypted address provided by Amazon) or over the phone. Find out more here.

If you use Fulfilment by Amazon (FBA), we'll take care of customer service as well as returns or refunds for the order.
What tools does Amazon offer sellers of electronic products to manage and optimise their business?
Amazon provides various tools and resources that can help selling partners in electronics to manage and optimise their businesses. There are various programmes that can help increase the visibility of your products and boost your sales opportunities.

Joining the Amazon Renewed programme to sell like-new refurbished electronic products, registering your brand with Amazon Brand Registry, promoting your products, upgrading your product page with A+ Content or automating your prices are just a few of the tools you can use to optimise your e-commerce store. You can find our full list of programmes and resources here.
Are there any restrictions or regulations for selling electronics online?
There are a few regulations that sellers must comply with to sell electronic products on Amazon.

Items that could potentially be considered dangerous goods, represent copyright infringement or come from restricted regions are not permitted. You can read the applicable requirements in the EU and the UK and find a list of permitted and prohibited listings here.
What security measures should I take when selling electronics online?
When selling electronics and processing orders within your own company, it is crucial to implement secure shipping and packaging processes. Make sure you pack electronic devices properly to prevent damage or tampering during transportation. You should also consider using tracking and recorded delivery services to increase security.
Can I sell electronics on Amazon?
This option is available and you can find out everything you need to know here.
What are the costs of using Amazon?
To calculate the precise costs, we recommend using the cost calculator.
Who handles return shipments?

Start selling online with Amazon today

€39 (excl. VAT) per month + referral fees
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