Sell household appliances

How to sell household appliances on Amazon

€39 (excl. VAT) per month + referral fees
Selling household appliances

What's it about?

Online shopping makes it easy to find and sell products, and handle everything from the comfort of your own home.
With the Internet, you can become a seller using relatively simple resources and without having to set up a physical store.

The former hassle of finding products by running from shop to shop to compare goods and prices is now definitely a thing of the past.
With online search engines, buyers can find and purchase almost any type of goods online. From clothing to household appliances and electronics, the sky’s the limit.

In this article, you will learn how you can sell household appliances online, whether through your own online store or via Amazon. It explains how registering as a seller on Amazon works and what details need to be considered when selling household appliances.
Household appliances

Sell household appliances online

As a newcomer to selling household appliances, you have various options to choose from. You can sell new goods, B-stock or even second-hand items.

For example, you can sell washing machines, refrigerators, coffee makers and much more.

There are also plenty of services that have streamlined the process so that even if you are new to selling online, you can get started with minimal difficulty. It is up to you whether you choose to start with your own individual online shop or use existing websites, such as Amazon. Consider whether you want to do everything yourself, or use a website like Amazon, which has thousands of visitors a day.

Sell household appliances on Amazon

The Amazon beginner's guide provides you with a wealth of information on how to build a business. Check whether the items you plan to sell require approval. See Amazon’s overview of this here. For some products, you’ll need to consider additional information about the home and kitchen product types.

Rules and regulations

As a seller, you must comply with the legal conditions. In the case of household appliances, this applies in particular to consumer protection for new and second-hand items. Amazon provides you with the most important information about electrical goods requirements.

If you decide to sell refurbished household appliances, you can find all the relevant information on Amazon Renewed. When selling these products, you must state the condition of use, all manufacturer specifications and the working order of each individual product.
Man sitting behind his laptop and selling household appliances

Selling plans on Amazon

Once you have registered as a seller on Amazon, select the appropriate selling plan. Select either the “Individual” plan for EUR 0.99 per sale (fewer than 40 items a month) or the “Professional” plan for EUR 39 per month (from 40 items a month). Find out more about how to develop your business.

Amazon referral fees

Selling on Amazon incurs referral fees, depending on the number and value of the products being sold. For household appliances, fees of at least EUR 0.30 or 7% of the sales price are charged.


Household appliances are a good option for online sales, no matter which solution you use to start your online business. But before you start selling, make sure to find out about fees, expenses, marketing, providers and guidelines in good time.


Can I sell household appliances on Amazon?
Yes, click here to learn more.
What are the costs of using Amazon?
Find out using the cost calculator.
Who handles return shipments?
Either yourself or a provider, such as Amazon.

Start selling online with Amazon today

€39 (excl. VAT) per month + referral fees
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