Sell fashion online

Your guide to selling clothes online

€39 (excl. VAT) per month + referral fees
Your guide to selling clothes online

Are you thinking about selling fashion online?

You may already know that the sale of clothing in Germany generated 4.6 billion euro in 2021 alone.

For both the younger and older generations, shopping is one of the most popular leisure activities. However, the way we do this has changed drastically. In the past, we generally had to go to a brick-and-mortar store to shop for clothes, food, household items, and gifts. Today, we can do this with the click of a mouse and the goods are delivered directly to our front door. Thanks to online shopping, it is now possible to shop from the comfort of your front room.

Why we love shopping online

  • An online shop is open 24 hours a day, 7 days a week.
  • Browsing online allows you to quickly compare prices without any time pressure.
  • Online shops usually offer a larger selection of products than a local shop or independent business.
  • Shipping is free of charge for orders over a certain amount and items are delivered to your front door.
  • Online shopping allows customers to order clothes from anywhere in the world and have them delivered to their homes.

Sell clothes online

Selling clothes online is easier than ever these days. It doesn't matter whether you want to sell second-hand, home-made, or brand-new clothing. There are plenty of apps and services that have streamlined the process so that even if you are new to selling online, you can get started with minimal difficulty.

Amazon is a popular online retailer for selling fashion.
Sell clothes

Is it better to have your own online shop or sell through Amazon?

Both involve investments and have their advantages and disadvantages. Having your own online shop can be more expensive than becoming a sales partner on Amazon. You should ask yourself the following questions:
  • Which online shop system offers the best solution for my business?
  • What is more in line with my goals, an individual online shop of my own or an existing store such as Amazon?
  • Who is responsible for packaging, shipping, and customer service?
  • Which service providers are required to process payments?
Depending on your company set-up and the clothing you wish to offer, you may quickly start incurring higher costs. Continuous operation and essential developments to your online shop also cost money.

In comparison, it is clear how to start using the options that Amazon offers your business from the outset. The cost calculator gives you an overview of your spending.

Why is Amazon a practical option for selling clothes online?

The Amazon website attracts numerous visitors every day who buy a wide variety of items, such as clothing.
Assuming you haven't sold any clothes on Amazon yet, this information will help you.
Sell clothes online

What are the advantages of using Amazon?

  1. A trustworthy online store.
  2. Clear orders and payment methods available.
  3. Option to sell abroad with Amazon.


How can I sell fashion on Amazon?
To sell fashion on Amazon, you should meet the following requirements:

1. Register as a selling partner in the "Professional" programme for selling on Amazon.
2. Have an inventory of more than one product in this category.
3. Have a return address in the local country or offer free shipping.
4. Be able to provide localised customer support in the marketplace language in which the sale is intended.

For the product list, you should follow this style guide to categorise your products. It's important to note that clothing is a category on Amazon that requires prior approval to sell.
What kinds of clothes can I sell on Amazon?
You can sell various categories of clothing on Amazon, such as outerwear, athletic wear, underwear, belts and wallets, as long as they are in new condition.

For handmade goods, Amazon Handmade offers a programme for artists looking to expand their craft community.
How do I set the price for my clothes on Amazon?
To set the right price for your clothes when selling on Amazon, once you've identified potential suppliers and calculated your profit margin, it's important to consider current market trends and competition. This helps you set a competitive price that attracts customers and still allows you to make a profit.
How can I ensure that my clothes sell successfully on Amazon?
To successfully sell clothes on Amazon, you should develop a selling strategy and optimise your product listings by providing full details and clear images of your products.

It is also important to take advantage of the various programmes to increase your visibility and reach a larger audience, such as Brand Registry or advertising. An overview of the various growth programmes that Amazon offers can be found here.
How does payment and delivery work when I sell fashion on Amazon?
As soon as you sell a product, payment is initiated and it can take up to five business days for the money to appear in your bank account. You can see when and how much you'll be paid by viewing the overview, which is automatically updated and available on your payments dashboard.

Amazon offers various shipping and order processing options for delivery. For example, you can send your inventory to our warehouses and benefit from our warehousing and shipping services via Fulfilment by Amazon (FBA). Alternatively, you can also process orders yourself if you already have access to a logistics network.
Can I sell my own brand on Amazon?
Absolutely, this can be done by completing a brand registration.
What are the costs for me as a sales partner on Amazon?
To calculate this precisely, it is best to use the cost calculator.
Who handles the returns?

Start selling online with Amazon today

€39 (excl. VAT) per month + referral fees
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