Over €47,250 in potential incentives when you start selling on Amazon. Find out howOver €47,250 in potential incentives when you start selling on Amazon. Find out how
Selling vehicle parts efficiently on Amazon
In this article, we'll cover tips on how to start selling vehicle parts on Amazon and dive into the details of how you can maximise your potential. Selling vehicle parts is no longer limited to garages and physical stores. The world of online automotive sales is booming and Amazon is the chosen destination for customers who want to access a vast range of products at competitive prices and with faster shipping.
Why sell vehicle parts online?
Selling on Amazon is a great way to reach customers from all over the world. The average age of cars has risen significantly in recent years. Today, many consumers are choosing to extend the life of their vehicles and are using Amazon to find the spare parts they need.
I've created my account: What best practices should I follow?
Whether you're already established in the automotive industry or new to e-commerce and ready to build your digital boutique, there are a few things to bear in mind when selling vehicle parts online.
Choose which products you want to sell
Even if you already know what type of products you want to sell, a bit of research can reveal other opportunities worth pursuing. By selling on Amazon, it's easy to see which products are the most popular, meaning you can anticipate trends and react to the changes that will shape the automotive sector in the years to come.
Select your fulfilment strategy
Dimensions and weight are important when you’re storing and shipping automotive parts. When you're starting out, a spare room or garage may be enough to meet your storage needs, but as you grow, coordinating with a solution like Fulfillment by Amazon for warehousing, customer service and other tasks might be advisable.
List your products and set competitive prices
When you're ready to list your products, consider including a variety of high-quality product photos and using bullet points to highlight product features and benefits. To determine the price at which you should sell your products, research comparable items.
Add compatibility information (if needed)
If your listings are compatible only with specific vehicles, make sure you've added the relevant information using our internal compatibility tool. When buying car parts, customers need to know which items are suitable for their vehicle. This can help ensure higher conversion and sales and reduce returns related to compatibility.
To upload in bulk, you will need to add compatibility information using the Master Vehicle List (MVL). The MVL is a database for vehicles that are currently in use in the region. This list is now available to all selling partners offering automotive items on Amazon and using it for your catalogue will help customers find your products. The MVL provides you with a unique KTYPE for each vehicle.
Download the MVL for all covered locales below:
To upload in bulk, you will need to add compatibility information using the Master Vehicle List (MVL). The MVL is a database for vehicles that are currently in use in the region. This list is now available to all selling partners offering automotive items on Amazon and using it for your catalogue will help customers find your products. The MVL provides you with a unique KTYPE for each vehicle.
Download the MVL for all covered locales below:
Terms of Use
The data contained in the Master Vehicle List (MVL) may only be used for product listings on Amazon in the following countries: Germany, UK, France, Italy, Spain, Netherlands, Sweden and Poland. The MVL will also contain compatibility data for customers based in Austria for use in the German Amazon store. The right to use MVL depends on Amazon's MVL provision. If Amazon stops providing the MVL, your right of use will automatically expire.
The MVL may only be used in conjunction with new parts. The data contained in the MVL ("data") may not be used for trading used parts. Used parts are parts that have been previously installed in a vehicle, with the exception of spare parts or parts that have been reconditioned or overhauled. Any further use or disclosure of the data is strictly prohibited. Unauthorised use of the data will result in claims for damages by rights holder and may also result in fines or other penalties. If the user accesses the MVL and creates a listing in the Amazon online stores for Germany, the UK, France, Italy, Spain, the Netherlands, Sweden and Poland, they must fulfil their obligation to check the compatibility of the spare parts with a specific vehicle model. The MVL will also contain compatibility data for customers based in Austria for use in the German Amazon store.
By downloading and using the MVL, the above terms of use apply and are accepted by the user.
Last updated: 2/2025
The MVL may only be used in conjunction with new parts. The data contained in the MVL ("data") may not be used for trading used parts. Used parts are parts that have been previously installed in a vehicle, with the exception of spare parts or parts that have been reconditioned or overhauled. Any further use or disclosure of the data is strictly prohibited. Unauthorised use of the data will result in claims for damages by rights holder and may also result in fines or other penalties. If the user accesses the MVL and creates a listing in the Amazon online stores for Germany, the UK, France, Italy, Spain, the Netherlands, Sweden and Poland, they must fulfil their obligation to check the compatibility of the spare parts with a specific vehicle model. The MVL will also contain compatibility data for customers based in Austria for use in the German Amazon store.
By downloading and using the MVL, the above terms of use apply and are accepted by the user.
Last updated: 2/2025
Amazon store
Vehicle type
How can customers ensure that they find the right parts for their vehicles?
Customers can find the right products for their vehicles by using Partfinder, our internal tool that allows customers to register their vehicle and filter results by compatibility. This tool uses data from our selling partners who share the compatibility details of the parts that customers find on our website with Amazon.
Frequently Asked Questions
Which car parts can I sell on Amazon?
All listings and products must comply with all applicable laws and regulations and Amazon reserves the right to remove any listing that it deems inappropriate for sale for any reason.
Some examples of prohibited listings include airbags, counterfeit spare parts, vehicle equipment that does not have the necessary ECE certifications (e.g. LED car headlamps), vehicle airbag inflators and airbag components, vehicle seat belts and seat belt components, fabric systems, blue flashing car lights that imitate those used by emergency services and license plates with the official emblem of the Italian Republic that are presented as approved or that are not exclusively intended for decorative purposes.
Some examples of prohibited listings include airbags, counterfeit spare parts, vehicle equipment that does not have the necessary ECE certifications (e.g. LED car headlamps), vehicle airbag inflators and airbag components, vehicle seat belts and seat belt components, fabric systems, blue flashing car lights that imitate those used by emergency services and license plates with the official emblem of the Italian Republic that are presented as approved or that are not exclusively intended for decorative purposes.
Can I get support from someone on the Automotive team?
Once you start selling, if your account meets specific requirements, you can also benefit from a paid service with a dedicated account manager who works within the Amazon Automotive team.
I want to start selling to other businesses (B2B). What should I do?
For success with business customers, follow these three key steps:
1. In your tax settings, activate VAT Calculation Services, our free solution for automatic invoicing. Business customers need invoices.
2. Check the selection recommendations to see the products most in demand among business customers.
3. Set price and volume discounts for companies to encourage them to buy your products in bulk.
Explore more tools in B2B Central to maximise your B2B sales opportunities.
1. In your tax settings, activate VAT Calculation Services, our free solution for automatic invoicing. Business customers need invoices.
2. Check the selection recommendations to see the products most in demand among business customers.
3. Set price and volume discounts for companies to encourage them to buy your products in bulk.
Explore more tools in B2B Central to maximise your B2B sales opportunities.
What type of car parts sell best on Amazon?
"To determine the best car parts to sell on Amazon, focus on high-demand, widely compatible products that require frequent replacement. Top selling categories include air and oil filters, brake pads, light bulbs, motor oils, windshield wipers, tyres, batteries and LED lights. Accessories such as wheel covers, floor mats and cleaning kits also perform well.
To maximise sales, make sure you provide clear compatibility details, high-quality images and competitive pricing to build customer trust and increase conversion rates."
To maximise sales, make sure you provide clear compatibility details, high-quality images and competitive pricing to build customer trust and increase conversion rates."
What are the fees when selling car parts on Amazon?
The fees for selling spare car parts on Amazon are the same as those for other categories. Sellers can choose between two selling plans: Individual and Professional. For more details about the fees for each plan, visit our dedicated page.
What is the Master Vehicle List (MVL) and how does it support selling vehicle parts on Amazon?
The Master Vehicle List (MVL) is a database of vehicles that are currently in circulation in the region and is available to all Selling Partners offering spare car parts on Amazon.
The MVL provides sellers with a unique KTYPE for each vehicle, improving the accuracy of listings, reducing returns due to compatibility issues and optimising the customer experience. It also helps sellers comply with Amazon guidelines by ensuring that compatibility information is entered correctly, increasing sales and visibility on the platform.
It is important to note that the MVL can only be used for new parts.
The MVL provides sellers with a unique KTYPE for each vehicle, improving the accuracy of listings, reducing returns due to compatibility issues and optimising the customer experience. It also helps sellers comply with Amazon guidelines by ensuring that compatibility information is entered correctly, increasing sales and visibility on the platform.
It is important to note that the MVL can only be used for new parts.
Why is it important to specify vehicle compatibility when selling car parts on Amazon?
When selling spare car parts, compatibility between the vehicle model and the part is vital. Without this information, there is a high risk of errors and returns.
To address this issue, Amazon has created a vehicle database that makes it easy for buyers and sellers to find the right parts for each car. This resource helps minimise compatibility issues and ensures a smoother buying and selling process on the website.
If you need assistance creating your listings, you can contact our team via email at eu-vehiclecompatibility@amazon.lu.
To address this issue, Amazon has created a vehicle database that makes it easy for buyers and sellers to find the right parts for each car. This resource helps minimise compatibility issues and ensures a smoother buying and selling process on the website.
If you need assistance creating your listings, you can contact our team via email at eu-vehiclecompatibility@amazon.lu.
Tomas Silva
Tomas Silva is a Marketing Manager at Amazon with a passion for digital strategy and creativity. He loves helping sellers unlock their full potential in e-commerce. In his free time he enjoys travelling, skiing and playing padel.
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