Protecting local craftsmanship and quality in difficult times

“If, as a brand owner, you want to sleep soundly at night, you should register with Transparency.”
Stefano Bolzicco
LoryArreda.com

A marker of quality

When LoryArreda.com labels its furniture as “Made in Italy”, it really does mean that literally.

The vast majority of LoryArreda.com suppliers are Italian companies located very close to the furniture store in Udine — a small town between the Italian Alps and the Adriatic.

It doesn’t get any more local than that. The founder of the company, Stefano Bolzicco, is especially proud of this.

“Production is guaranteed to take place in Italy”, he explains. “My products are made from the best raw materials by highly qualified local craftsmen.”

High-quality furniture is more popular now than ever. But it is well-known secret that counterfeiting is also widespread.

What’s even worse is that most customers don’t even know that the furniture they are buying isn’t the real thing.

As local craftsmanship is a hallmark of LoryArreda.com products, this was an issue from day one.

“Counterfeiting causes all kinds of problems”, says Stefano. “First, counterfeiters do not work with my suppliers. The customer therefore receives an inferior product.”
Counterfeiting also creates unfair competition. Producing high-quality products costs more. I am therefore unable to compete with the price. It is very frustrating when sales fall and reputation suffers because customers have had bad experiences with products that aren’t genuine.
Stefano BolziccoLoryArreda.com

A welcome invitation

Because Stefano was concerned about LoryArreda.com’s reputation and sales, he decided to sign up to Amazon Brand Registry. A short time later, he received an invitation to discuss a new programme called Transparency.

For Stefano, accepting this invitation was one of the most important decisions he has ever made for the company.

“It was immediately clear to me that Transparency would be the solution to my problem with counterfeiting.
Each product has a unique code that cannot be copied. If the code and product do not match — or if the code is missing — the product is examined.”

Combatting counterfeiters

Registering with Transparency paid off immediately.

“You immediately feel protected”, says Stefano enthusiastically. “You’re no longer afraid to wake up and find that you’ve missed a business opportunity because something has happened that you had no control over. Just unbelievable.”

Registration has also brought long-term benefits for LoryArreda.com.

“Transparency has created a positive feedback loop. Since counterfeit products don’t have a chance, people can only get the original items. In this way, they gradually learn that we represent quality and offer safe products. This, in turn, has a positive effect on sales.”
Even more important is the fact that, since it has been ensured that customers only receive genuine products, it has also been possible to increase brand awareness.

“More people are familiar with the LoryArreda.com brand now. The best part is that more people now think about our brand when they’re looking for high-quality furniture.”

Since people spend more time at home — and work from home — the demand for desks, office chairs, and other furniture has risen significantly.

But the number of counterfeits has also increased, as malicious parties have also taken advantage of the unprecedented demand.

Our Transparency registration couldn’t have come at a better time.

Stefano is convinced that Transparency has played a major part in the huge 312% increase in sales since he registered the company in 2019, as it has protected and strengthened the brand’s reputation at a time of greatest demand — and risk.

Focus on what is really important

With Transparency, the company was able to take proactive action against counterfeiting. Since he no longer had to worry about counterfeiting, Stefano was able to concentrate on what was most important to him: gaining international recognition for the qualified craftsmen of Udine and offering his valued customers the best possible experience.

This has helped the company to become even better known today for its high-quality products.

“Compared to the benefits that Transparency offers, the costs are nothing ... With Transparency, you have the peace of mind that no one can undermine the reputation that you have earned by offering a similar but inferior product.

If you want to protect your brand, I highly recommend that you register as well.”
LOCATION
Italy
BRANCH
Furniture
AMAZON LAUNCH
2019

Get in touch with the Transparency team to find out more.

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