Because Stefano was concerned about LoryArreda.com’s reputation and sales, he decided to sign up to Amazon Brand Registry
. A short time later, he received an invitation to discuss a new programme called Transparency
For Stefano, accepting this invitation was one of the most important decisions he has ever made for the company.
“It was immediately clear to me that Transparency would be the solution to my problem with counterfeiting.
Each product has a unique code that cannot be copied. If the code and product do not match — or if the code is missing — the product is examined.”