FULFILMENT BY AMAZON
Expand your business throughout the European Union with Pan-European Fulfilment by Amazon
You can save up to 53%* on shipping fees and increase your sales by up to 24% with Fulfilment by Amazon**
* The highest possible savings achieved by comparing European Fulfilment Network (EFN) shipping fees with local shipping fees depending on size/weight.
** Based on an Aug 2023 study that analysed 1.9 million Pan-European FBA offers compared to similar FBA offers that did not use Pan-European FBA. It is provided as a general reference point only. It does not reflect real-time updated data and is not specific to an ASIN or product category. The actual results may be based on a variety of factors including, but not limited to, seasonality, sales price and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
** Based on an Aug 2023 study that analysed 1.9 million Pan-European FBA offers compared to similar FBA offers that did not use Pan-European FBA. It is provided as a general reference point only. It does not reflect real-time updated data and is not specific to an ASIN or product category. The actual results may be based on a variety of factors including, but not limited to, seasonality, sales price and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
Already selling with FBA?
Why sell with Pan-European FBA?
With a single VAT number, you have the flexibility to sell with Pan-European FBA using Call-Off Stock (COS)
COS makes use of special simplified EU-wide VAT rules that allow this type of transaction provided that certain requirements are met. You only need a single VAT registration number (VRN) in Germany, France, Italy or Spain to enable additional local storage for eligible ASINs in one of these countries.
Deliver a world-class experience to millions of customers across Europe
Get fast delivery by Amazon for customer orders in the countries where you authorise Amazon to store your products. 91% of selling partners in total indicate maximum satisfaction with their fast delivery across Europe.**
** According to an FBA Satisfaction Survey conducted in 2020
Save up to 53% on shipping costs*
Pay domestic FBA shipping fees in the countries where you authorise Amazon to store your products instead of paying the higher European Fulfilment Network (EFN) cross-border shipping fees. Click here to see your specific cost savings potential.
Accelerate your growth with flexible storage
Enable placement in at least two countries such as Germany, France, Italy or Spain. You can enable this by providing the VAT number in these countries or using Call-Off Stock*. Amazon distributes and stores your products for free and closer to customer demand.
* Germany, France, Italy, Spain or Poland for pan-European FBA via VAT registration number. Storage in Poland is not yet possible for pan-European FBA via COS.
How does Pan-European FBA work?
Requirements
- List your FBA products with the same SKU (stock-keeping unit) in all required European Amazon stores. Germany, France, Italy and Spain.
- Enable storage in at least two of these countries with pan-European FBA via VAT registration number*, pan-European FBA via COS, or both: Germany, France, Italy or Spain**.
- Send your inventory to an Amazon fulfilment centre in Germany, France, Italy or Spain*. We store your inventory in our European Fulfilment Network in the countries that you have enabled for inventory placement to meet expected customer demand. Amazon distributes your inventory across these countries at no additional cost!
* If you store goods in countries other than that of your home store, you will be subject to additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
** Germany, France, Italy, Spain or Poland for pan-European FBA via VAT registration number. Storage in Poland is not yet possible for pan-European FBA via COS.
** Germany, France, Italy, Spain or Poland for pan-European FBA via VAT registration number. Storage in Poland is not yet possible for pan-European FBA via COS.
With Fulfilment by Amazon, we reach a whole new group of buyers through Prime customers.Jens Wasel and Max KronbergKW-Commerce GmbH (Germany)
Sell with Pan-European FBA via VRN placement, COS, or both
Remember that you can expand your business in the EU with pan-European shipping via VRN, COS, or both! If you choose both, you get the same benefits within the EU: Fast delivery and local shipping fees in the countries for which you have enabled storage.
Example: You can expand your business with pan-European shipping via VRN by enabling placement in Spain and France (with one Spanish and one French VAT registration number). You can also expand your business with pan-European shipping via COS by enabling placement in Germany and Italy.
Pan-EU via COS
Pan-EU per via VRN
Combination: Pan-EU COS and Pan-EU VRN
Do I need an EU VAT registration number in each of the countries I have enabled storage for?
No, you only need a single VAT registration number either in Germany, France, Italy or Spain*. Furthermore, you must not have any branches in any countries where COS is enabled.
Yes, you need a VAT registration number for every country where goods are stored in the EU**
With pan-European shipping via COS, you need a single VAT registration number in either Germany, France, Italy or Spain*. For pan-European shipping via VRN, you need a VAT registration number for each country where goods are stored in the EU**
Do I need to register for the EU One-Stop Shop (UOSS) VAT return? Learn more here.
You only need to be registered for the EU OSS VAT return if you are a seller based in the EU.
Amazon recommends that you choose UOSS or apply for a VAT registration number in every EU member state where you undertake B2C distance selling.
Yes, for COS it's mandatory if you are a seller based in the EU.
* You must comply with additional VAT reporting requirements, including filing EC Sales Lists (ECSL) to the tax authority of the country from which the goods will be shipped. Amazon does not provide legal or tax advice. Please contact your tax advisor for your individual situation.
** If you store goods in countries other than that of your home store, you will be subject to additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
To learn more, please click here.
** If you store goods in countries other than that of your home store, you will be subject to additional VAT reporting requirements. Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
To learn more, please click here.
Pan-European FBA and the
European Fulfilment Network
Pan-European FBA
European Fulfilment Network (EFN — European Fulfilment Network)
Shipping costs
Local shipping fees and fast delivery promises in all EU countries that are enabled for storage, plus cross-border shipping (EFN) fees in the remaining countries. Example standard package ≤ 400 g = €3.60–€5.50/49.95 kr/5.83 zł in countries approved for storage.
Cross-border shipping (EFN) fees: €7.41–€7.96/74.45 kr/33.08 zł
VAT
A VAT number is required for each country where goods are stored
A VAT number is generally not required in the destination shop.
Inventory management
Amazon distributes and stores your products across Europe in the EU countries you have enabled for storage.
Amazon stores products locally only, ready for local delivery or to dispatch to other countries.
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA.
Step 2
List your eligible FBA products in all required European Amazon stores (Germany, France, Italy and Spain) with the same SKU. With the Build International Listings tool, you can synchronise listings prices and create listings in a primary store and in one or more target stores.
Important: If you offer products in Germany and France, you must ensure that you comply with extended producer responsibility (EPR). Learn more here.
Important: If you offer products in Germany and France, you must ensure that you comply with extended producer responsibility (EPR). Learn more here.
Step 3
Enable Amazon to store your products* in at least two countries (France, Germany, Italy or Spain). You can select your preferred type of inventory storage per country as follows: Storage with VAT number and/or storage without VAT number via consignment warehouses.
Step 4
Send your inventory to an Amazon fulfilment centre in the EU (Germany, France, Italy, Spain).
* Germany, France, Italy, Spain or Poland for pan-European FBA via VAT registration number. Storage in Poland is not yet permitted for pan-European FBA via COS.
Frequently Asked Questions
Here are answers to frequently asked questions about FBA
What is Pan-European FBA?
Pan-European FBA is a service that is made available to Amazon selling partners to enable them to sell their products to customers across Europe quickly and easily. This can help selling partners save on fulfilment costs, promise fast delivery times and reach a wider customer base.
How does Pan-European FBA work?
To sell your FBA products in Amazon EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment center. You can also sell your products in Amazon's new EU stores, which are available in the Netherlands, Poland, Sweden and Belgium.
Once you've shipped your products to an EU fulfilment centre, we'll store your inventory in our EU Fulfilment Network in the countries you have enabled for inventory placement. This is to ensure that your products are available to meet expected customer demand. We will distribute your inventory to these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you will need to enable placement in Germany. For orders in Belgium, you will need to enable placement in Germany or France.
Once you've shipped your products to an EU fulfilment centre, we'll store your inventory in our EU Fulfilment Network in the countries you have enabled for inventory placement. This is to ensure that your products are available to meet expected customer demand. We will distribute your inventory to these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you will need to enable placement in Germany. For orders in Belgium, you will need to enable placement in Germany or France.
Which businesses are included in Pan-European FBA?
Pan-European FBA is available at the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden and Belgium.
As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell in the UK and EU4 with FBA, you will need to send inventory to fulfilment centres in the UK and EU4 or send through Remote Fulfilment between the UK and the EU.
As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell in the UK and EU4 with FBA, you will need to send inventory to fulfilment centres in the UK and EU4 or send through Remote Fulfilment between the UK and the EU.
What is the Pan-European FBA fee?
With pan-European FBA, you pay local fulfilment fees in all EU countries that are enabled for storage and cross-border fulfilment fees (EFN) in the remaining EU countries. A detailed list of FBA fees can be found in this guide.
How can I enrol in Pan-European FBA and what are the admission requirements?
To register for Pan-European FBA, you must meet the following admission requirements:
1. Create an Amazon selling partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products with the same SKU in all required Amazon Europe stores This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet pan-European product requirements.
5. Make sure that you are compliant with VAT. To learn more about VAT compliance, click here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
1. Create an Amazon selling partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products with the same SKU in all required Amazon Europe stores This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet pan-European product requirements.
5. Make sure that you are compliant with VAT. To learn more about VAT compliance, click here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
These are the main benefits of selling through Pan-European FBA:
1. Can help your business expand internationally.
2. Can help your growth with flexible storage.
3. You can start with just two VAT registration numbers, which means you don't have to register for VAT in every country you sell in.
4. You can sell to millions of customers with the Prime badge.
5. Save up to 53% on your fulfilment costs.
6. Sell products that are eligible to be shipped with low-price FBA rates
via pan-European FBA.
1. Can help your business expand internationally.
2. Can help your growth with flexible storage.
3. You can start with just two VAT registration numbers, which means you don't have to register for VAT in every country you sell in.
4. You can sell to millions of customers with the Prime badge.
5. Save up to 53% on your fulfilment costs.
6. Sell products that are eligible to be shipped with low-price FBA rates
via pan-European FBA.
How can I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you give Amazon permission to store your FBA inventory in any of those countries. Amazon can then move your inventory between EU fulfilment centers free of charge at any time at its discretion.
You can track the movement of your inventory using the Cross-Border Inventory Movement Report, the Daily Inventory History Report and the Amazon Fulfilled Shipments Report.
You can track the movement of your inventory using the Cross-Border Inventory Movement Report, the Daily Inventory History Report and the Amazon Fulfilled Shipments Report.
How do I list my products through the Pan-European FBA programme?
To sell your products in EU stores, you must create listings on each of these marketplaces. You can use the same process that you used to create listings in your domestic store. The same FNSKU must be provided for all listings created.
To list your products, you can use the tool to create international listings and choose which stores you want to expand your business in. The detailed process can be found in the pan-European FBA handbook, which is available here.
To list your products, you can use the tool to create international listings and choose which stores you want to expand your business in. The detailed process can be found in the pan-European FBA handbook, which is available here.
How can I sell low-price FBA products through Pan-European FBA?
You can register low-price FBA offers that are eligible for the pan-European FBA programme and Remote Fulfilment between the UK and the EU. Products will automatically benefit from low-price FBA rates when their price is equal to or lower (including value added tax (VAT)) than the following amounts:
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
Learn more about low-price FBA rates in the pan-European FBA programme here.
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
Learn more about low-price FBA rates in the pan-European FBA programme here.
Get started with FBA across Europe
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