PRICING

Develop your business cost-effectively

The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
Let's talk numbers

Selling plan

The individual selling plan is €0.99 per unit sold and the professional selling plan is
€39 (excluding VAT) per month, no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
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NEW BRAND BONUS
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Over €45,000 in potential benefits.

Ready for Amazon? Launch your brand today with a powerful playbook for new sellers and over €45,000 in potential benefits.
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Get 5% back on your first €900,000 in branded sales

Getting established on a new sales channel is challenging. If your brand is new to Amazon, we'd like to invest in your success. Complete Amazon Brand Registry and start selling today to get a 5% bonus on up to €900,000 in eligible branded sales (up to €45,000 in bonus value).
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Get started with the Perfect Launch playbook

Focus on the right actions at the right moment with Perfect Launch, a set of recommendations backed by data science and designed to fuel growth. Brands using our Perfect Launch levers—Brand Registry, Fulfilment by Amazon, Advertising, Automated Pricing, and A+ Content—can generate sales more quickly within the critical first 90 days.

We’ll help you get started

Start your journey with a little less risk. To help you implement the manual for a perfect start, we offer benefits for new selling partners: Credit to try cost-per-click (CPC) views, boost your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon. Terms and conditions apply.

Amazon selling program

Your benefits

How do I get my benefits

Brand registry benefits
5% new brand bonus on for your first €900.000 in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN. Learn more
$180 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and registering a product on Vine.
$90 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and registering with Transparency.
Fulfilment by Amazon benefits
90 days free storage on 50 units (or 30 oversize units)

Apparel/Shoes: 120 days free storage on 100 units
5% off sale of branded ASINs for brand-registered sellers







Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN for auto-enrolment in FBA New Selection.


Complete brand registry if you are a brand owner. The discount applies to fulfilment fees and applies to up to 50 units of standard-size items/30 units of plus-size items over a 90-day period, and up to 100 units of clothing and footwear over a 120-day period.
€90 discount on shipping to an Amazon warehouse
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
€180 off fulfilment fees
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN.
Advertising benefits
$180 credit
Send inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN. Launch a Sponsored Products campaign for an FBA ASIN for the first €90 in credits. Advertise an FBA ASIN for at least 30 days for the second.
$45 credit
Create a coupon within 12 months of listing your first ASIN.

Getting paid and paying fees

When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS

Selling Plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

0.99

(excl. VAT) / item sold
+ additional referral fee

39

(excl. VAT) / month
+ additional referral fees

Overview

This plan might be right for you if...
• You sell fewer than 40 items a month
• You sell more than 40 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Revenue calculator

Estimate your sales on Amazon

Provide your product details and shipping costs, and see real-time cost comparisons between different shipping methods.
Estimate your sales on Amazon

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Sellers pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.

Referral Fee Schedule (effective 31 March 2022)

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
Additive Manufacturing
12%
€0.30
Amazon Device Accessories
45%
€0.30
Baby Products (excluding Baby
Clothing)
· 8% for products with a total sales price of €10.00
· 15% for products with a total sales price greater than €10.00
€0.30
Beauty
· 8% for products with a total sales price of €10.00 or less, and
· 15% for items with a total sales price greater than €10.00
€0.30
Beer, Wine & Spirits
10%
--
Books, Music, VHS, DVDs
15%
--
Business, Industrial & Scientific Supplies
15%
€0.30
Car & Motorbike
· 7% for Car & Motorbike electronic devices

· 12% for Car & Motorbike electronic accessories

For other automotive and car products:
. 15% for the portion of the total sales price up to €50.00
. 9% for any portion of the total sales price above €50.00
€0.30
Clothing, Shoes and Handbags 1
For FBA and Seller Fulfilled Prime selections:
· 15% for the portion of the total sales price up to €45.00

· 7% for any portion of the total sales price greater than €45.00

For all other selections:
· 15% flat fee
€0.30
Computers
7%
€0.30
Computer Accessories
· 15% for the portion of the total sales price up to €100.00

· 8% for any portion of the total sales price greater than €100.00
€0.30
Electronics
7%
€0.30
DIY & Tools
13%
€0.30
Education Supplies
15%
€0.30
Electronic Accessories
· 15% for the portion of the total sales price up to €100.00

· 8% for any portion of the total sales price greater than €100.00
€0.30
Flow Control & Filtration
12%
€0.30
Fluid Transfer
12%
€0.30
Food Service
15%
€0.30
Furniture
· 15% for the portion of the total sales price up to €200.00

· 10% for any portion of the total sales price greater than €200.00 (excluding mattresses, which will be charged 15% on total sales price)
€0.30
Grocery & Gourmet
· 8% for products with a total sales price up to €10.00
· 15% for products with a total sales price greater than €10.00
--
Health & Personal Care2
· 8% for products with a total sales price up to €10.00
· 15% for products with a total sales price greater than €10.00
€0.30
Industrial Electrical Supplies
12%
€0.30
Industrial Tools & Instruments
12%
€0.30
Jewellery
· 20% for the portion of the total sales price up to €250.00
· 5% for any portion of the total sales price greater than €250.00
€0.30
Large Appliances (with the exception of Accessories, Microwaves and Range Hoods)
7%
€0.30
Material Handling
12%
€0.30
Abrasives & finishing products
12%
€0.30
Musical Instruments & DJ
12%
€0.30
Personal Care Appliances2
· 8% for products with a total sales price up to €10.00

· 15% for products with a total sales price greater than €10.00
€0.30
Software
15%
--
Sporting Goods
15%
€0.30
Tyres
7%
€0.30
Video Games - Games & Accessories
15%
--
Video Games - Consoles
8%
--
Watches
· 15% for the portion of the total sales price up to €250.00

· 5% for any portion of the total sales price greater than €250.00
€0.30
Handmade3
12%
€0.30
Other Products
15%
€0.30
1 The referral fee rates for FBA and Seller Fulfilled Prime selections are valid for the promotional period from 1 March 2020 through 31 March 2023.
2 For more details on the different types of categories/products within Health & Personal Care, please check
this link.
3 For sellers on Amazon Handmade, the reduction of the referral fee from 15.3% to 12% applies until 31 December 2021.
FEES

Fulfilment fees

Fulfilment fees depend on whether you plan to ship products yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

Pay only for the services you use

Our flexible rate structure makes it easy to be more competitive
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for fulfilment services and storage space used.
Vans
Fulfilment fee
A flat fee per unit, based on the product type, dimension and weight
Products in boxes
Storage fee
Calculated per cubic meter and month
Note: Starting 12 May 2022, shipments leaving our fulfilment centres on or after that date will be subject to a 4.3% fuel and inflation surcharge on the FBA fulfilment fees, excluding removal processing fees. For an overview of all referral fee changes in 2022, see the summary of changes to FBA fees and Amazon Europe referral fee percentages in 2022.

Downloadable rate cards

You can find more details about FBA and a full set of our fees in the available languages below.

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Clothing, Shoes and Bags (standard size)

Dangerous goods — hazmat (standard size)

All other categories (standard size)

Dangerous goods — Hazmat (oversize)

All other categories (oversize)

January - September
€16.69
€30.00
€27.82
€25.00
€18.00
October – December
€23.11
€41.00
€38.52
€35.00
€25.00
* Storage fees are based on the daily average volume (measured in cubic metres) for the space your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfilment centre for more than 331 days (long-term storage fees).
When you fulfil orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift wrapping charges.
Sellers with the Individual plan use Amazon’s set shipping rates for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. So, it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping Method

Books*

Music

Videos

DVDs

Standard shipping Germany
€1.99
€1.99
€1.99
€1.99
EU, Switzerland, Liechtenstein
€1.99
€4.09
€6.14
€4.09
More European countries
€6.14
€4.09
€6.14
€4.09
Rest of the world
€12.27
€8.18
€12.27
€8.18
* Includes audio books

Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This applies to sellers with the individual plan. However, sellers with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Shipping Method

Games

Software

Toys

Sports

All other categories

Standard shipping Germany
€1.99
€1.99
€2.55 + €0.85/kg*
€4.00
2.55 + €0.85/kg*
EU, Switzerland, Liechtenstein
€6.14
€6.14
€2.55 + €0.85/kg*
€6.09
--
More European countries
--
--
--
€6.14
--
Rest of the world
--
--
--
€8.18
--
* Refers to the weight of the item, excluding the seller's packaging

Important: If you have been approved to sell in restricted categories as a Professional seller, please note that you will not be able to continue listing items in those categories using the Individual selling plan. Only Professional sellers can list and sell in restricted categories. Any current active listings in categories requiring approval will remain but the service levels and delivery rates for the All other category are applied to these listings and orders.

Estimate your FBA fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Product examples

Product type
SD Card
Toaster
Wooden Cabinet
Keyboard
Product size class
Small envelope
Standard package
Large Oversize
Large Oversize
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Outbound shipment weight
30 g
2.2 kg
6.2 kg
5.4 kg
Sell on Amazon.de
Fulfil from Central Europe programme
€1.88
€5.95
€10.18
€10.25
Selling on EU marketplace
Fulfil from Central Europe programme (EFN)
€4.79
€ 13.42
€26.48
€29.86
Selling on Amazon.de
Fulfilment from local inventory (Pan-European)
€1.88
€5.95
€10.18
€10.25
Selling on EU marketplace
Fulfilment from local inventory (Pan-European)
From €1.67
From €5.50
From €8.46
From €9.61
Planning to sell across Europe? Pan-European FBA and FBA European solutions enable thousands of businesses to reach millions of Prime customers all across Europe, faster and more cost-effectively.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—available to sellers who use FBA or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees, excess inventory fees and removal order fees.
High-volume listing fees
The high-volume listing fee is charged only if you list more than two million SKUs in a month. It is then charged for the highest number of SKUs over two million available this month. For each active non-media SKU over 2 million, a fee of €0.0004 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of €5.00 or 20% of the applicable referral fee.

For example, if you refund a customer the €10.00 total sales price of an item in a category with a 15% referral fee, your Refund Administration Fee will be €0.30 (€10.00 x 15% referral fee = €1.50).

Optional programmes

Advertising
Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns, and customer service. Speciality programmes like FBA Small and Light, Subscribe and Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and FBA New Selection Programme help you remain competitive. You only pay for the services you actually use.
Amazon partnered carrier programme
Amazon partnered carriers offer discounted rates when you send inventory to an Amazon fulfilment centre.

Häufig gestellte Fragen

Erhalten Sie Antworten auf häufig gestellte Fragen zu Amazon Advertising.
Wie werden Amazon FBA-Gebühren berechnet?
FBA-Gebühren oder Fulfillment-Gebühren, sind Gebühren pro Einheit, die für den Versand pro Artikel je nach Kategorie, Größe und Gewicht sowie dem Kanal, über den der Artikel verkauft wird, berechnet wird.. Diese decken die Kosten für die Lagerung Ihrer Artikel in Amazon-Versandzentren, die Kommissionierung, Verpackung und den Versand nach dem Kauf sowie die Bereitstellung der Kundenbetreuung ab.

Diese Gebühren werden pro Kalendermonat für alle Artikel berechnet, die in Amazon-Versandzentren gelagert werden. Basierend auf dem verwendeten Fulfillment-Kanal können Sie mit dem FBA-Umsatzrechner für bestimmte, bei Amazon gelistete Artikel eine Vorschau Ihrer Umsatzschätzungen (sowohl Gesamtverkaufserlöse als auch Schätzungen pro verkaufter Einheit) erhalten.
Was ist ein FBA-Rechner?
Der FBA-Rechner ist ein Vorschau-Tool, mit dem Sie die geschätzten Einnahmen für alle verfügbaren Versandoptionen für die Produkte, die Sie bei Amazon gelistet und für Versand durch Amazon (FBA) registriert haben, überprüfen und vergleichen können. Sie können Ihr erwartetes Gesamtverkaufsvolumen eingeben, um Ihren Gesamterlös zu schätzen, Schätzungen pro verkaufter Einheit zu überprüfen und auch die Gebühren und die Rentabilität verschiedener Fulfillment-Methoden zu vergleichen.
Was ist der Unterschied zwischen Amazon-Gebühren und FBA-Gebühren?
Amazon-Gebühren beziehen sich auf die Gesamtgebühren, die alle Verkäufer zahlen müssen, damit Produkte auf der Amazon-Website gelistet und verkauft werden. Dazu gehört die Verkaufsgsgebühr, die ein Prozentsatz des Gesamtpreises Ihres Produkts ohne Steuern umfasst. Sie wird für jeden verkauften Artikel berechnet und variiert je nach Kategorie.

Dann kann Ihnen, basierend auf Ihrem Verkaufsplan, eine Gebühr pro Artikel oder eine monatliche Gebühr entstehen. Beispielsweise erfordert der Professional Selling Plan eine monatliche Abonnementgebühr, die dem Benutzer auch eine Reihe von Vorteilen bietet.

Abgesehen davon müssen bestimmte Verkäufer möglicherweise auch zusätzliche Verkaufsgebühren entweder für Premium-Dienste oder Marketing oder aus anderen Gründen zahlen. Auf dieser Seite finden Sie ausführlichere Informationen dazu.

FBA-Gebühren (Fulfillment By Amazon) hingegen werden nur für Produkte erhoben, die Sie unter diesem speziellen Service aufgeführt haben. Sie wird pro Einheit basierend auf der Kategorie, Größe und dem Gewicht des Artikels berechnet und umfassen die Kosten für Lagerung, Kommissionierung, Verpackung und Versand Ihrer Produkte mit Versand durch Amazon. Wenn Sie sich dafür entschieden haben, werden diese Gebühren zusammen mit den anderen oben genannten Amazon-Gebühren berechnet.
Wie viel berechnet Amazon für die Lagerung von Produkten?
Verkäufer müssen eine monatliche Bestandslagergebühr (Lagergebühren) für den Platz zahlen, der von allen Artikeln eingenommen wird, die in Amazon-Versandzentren gelagert werden. Dies wird auf der Grundlage des täglichen Durchschnittsvolumens des Lagerbestands berechnet, das in Europa in Kubikmetern gemessen wird.

Die Gebühr pro Kubikfuß/Meter variiert je nach Kalendermonat - von Januar bis September ist sie niedriger, und für die verkehrsreichen Monate zum Jahresende von Oktober bis Dezember wird ein etwas höherer Betrag erhoben. Die genaue Menge hängt auch von der Kategorie ab, in die Ihr Produkt fällt, sowie von seinen Abmessungen (Größe).

Für die Lagerung von Gegenständen, die als Gefahrgüter eingestuft werden, gilt eine gesonderte Gebührenordnung.
Just have a few items to sell?
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