Reach millions of business customers

On average, B2B customers tend to have a larger basket size and return products less frequently

Already selling on Amazon?

Visit B2B Central


New to Amazon?


€39 (excl. VAT) per month + referral fees


What is Amazon Business?

With Amazon Business get access to all existing Amazon customers and the additional opportunity to grow your sales to new business customers of all types and sizes.
Was ist Amazon Business
Amazon Business works with 75% of the firms listed on Germany’s DAX 30 index.

Selling on Amazon Business

Whether you are a small business or a large manufacturer, Amazon Business paves the way for you to transform your company through B2B e-commerce.
Reach millions of B2B customers worldwide and maximise the potential of your account by using Amazon Business features helping you to understand your B2B channel and tailor your offers to the needs of business customers.
Grow with us

Additional features for business sellers

Automatic VAT

Automate invoice generation

Amazon's invoice solutions can generate and deliver VAT invoices and receipts to VAT-exempt sellers at no additional cost. You get access to detailed reports and create trust with your customers with an invoice guarantee for every transaction.

Show VAT-exclusive prices

The VAT Calculation Service calculates the VAT included in your recommended selling price, so that your listings for business customers show VAT-exclusive prices. Companies tend to pay attention to VAT-exclusive prices when making purchasing decisions. As a result, we will compare VAT-exclusive prices where available to establish the recommended offer.
Business Pricing & Quantity Discounts

Add business pricing and quantity discounts

Create and automate your pricing strategy for business customers and incentivise them for bulk orders with tiered quantity discounts.

Allow requests for quotes

Business customers can submit the number of units that they would like to purchase. If you can deliver the quantity they need, you can reply to this request with a discounted offer.

Grow with recommended products

Benefit from detailed reports on products with consistently high demand from business customers and increase your B2B turnover. We use demand signals such as shopping trends and products requested by our growing Amazon business customer base to provide recommendations on which products to include in your catalogue.
Exclusive business offers

Make your listings exclusive to companies

Take advantage of the opportunity to offer certain products and prices to business customers only.
Start selling on Amazon

Get started with Amazon Business

Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection and convenience of Amazon, with features and benefits designed for businesses of all sizes.

Step 1

Register as a seller
As a registered Amazon Business seller you will benefit from a new suite of specialised features to reach business customers. Learn more about creating a seller account.

Step 2

Upload your listings
You can add products to the Amazon Marketplace catalogue one at a time or large batches of items using bulk tools

Step 3

Automate your VAT invoicing
Provide your tax information and our free VAT Calculation Service will automatically generate VAT invoices on your behalf and display VAT-exclusive prices to business customers, helping you to increase your sales.

Step 4

Grow sales with specialised B2B features
Understand and monitor your B2B performance using B2B Central, tailor your offers to the needs of business customers by offering business prices and quantity discounts and expand your selection with in-demand product recommendations

Step 5

Ship your orders and get paid
We will notify you when customers place an order. Use Fulfilment by Amazon (FBA) and let Amazon do the shipping or handle shipping yourself.
Amazon deposits payments to your bank account at regular intervals.
Find out more about selling to other businesses

Find out more about selling to other businesses

Find out more about becoming a business seller and learn how to reach out to millions of business customers worldwide by using a single Seller Central account.

Get in touch for additional information on different aspects which are a part of your seller journey.


Have questions? Find a list of common questions in the FAQ section below.

About the programme

What are the differences between Amazon Business and Selling on Amazon?
As an Amazon Business seller, you have access to all the features of a professional selling account with In addition to Selling on Amazon features, becoming an Amazon Business seller allows you to cater to the specific requirements of business customers by providing features optimised for business-to-business transactions, including quantity pricing, business pricing and more.
How much does it cost to list products as a Business seller?
Currently, there are no additional fees for selling as a Business seller. Sellers pay the fee to register for Selling on Amazon and selling to businesses is include in their subscription.

• Monthly Subscription Fee, currently €39 (excl. VAT) for Professional Sellers.
• Referral Fees, which vary by category. For more information, see the Fee Schedule.
If I’m a Business seller, who will be able to buy my products?
As an Amazon Business seller, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only. Millions of businesses across a variety of industries purchase the products they need on Amazon Business Marketplace.


How do I join the Amazon Business seller programme?
Businesses that register for a Professional Selling Account through Amazon Business will receive the benefits of the Business seller programme upon completing registration.
Existing sellers with a Professional Selling Account can join at no additional cost.
How are orders fulfilled by Amazon Business sellers?
You can adopt one of three approaches to fulfilling orders placed on Amazon Business Marketplace:

1. Fulfilment by Amazon: Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfilment centres. Orders fulfilled through FBA achieve Prime status.

2. Fulfilled by merchant: Just like it sounds; you fulfil orders directly from your own facility, based on the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.

3. Hybrid approach: Many organisations use a mixed fulfilment strategy, shipping certain products directly and others through Fulfilment by Amazon.

VAT Calculation Service

What are the advantages of enrolling in the VAT Calculation Service?
Amazon’s VAT Calculation Service provides sellers with tax calculation, VAT invoicing and transactional tax calculation reporting features.

By enrolling in our VAT Calculation Service, Amazon Business sellers will be able to display VAT-exclusive prices to Amazon Business customers and their offers will receive a “Downloadable VAT invoice” badge which lets business customers know they have the option of downloading invoices.
Is there an additional fee to enrol and use Amazon's VAT Calculation Service?
No, Amazon’s VAT Calculation Service is available to all sellers as long as they fulfil the basic enrolment criteria.
Is it mandatory to have a VAT registration number to join Amazon's VAT Calculation Service?
Yes. Sellers will be required to provide at least one valid European Union (EU) VAT registration number in order to enrol in the service.

Sellers should provide all EU VAT registration numbers associated with their business, including VAT registration numbers for the countries within which they store inventory, e.g. as part of the FBA programme. Storing units in other countries/regions outside your home marketplace will trigger additional VAT registration and reporting obligations. Please consult your local tax advisor for guidance, as necessary.
€39 (excl. VAT) per month + referral fees
Amazon logo: Germany
© 2023 Inc. or its affiliates
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo