Reduced fees for 2026 = bigger margins. This is how much you can save
Reduced fees for 2026 = bigger margins. This is how much you can save
    Seller registration guide

    How to register as an Amazon seller

    Use our step-by-step guide to create your Amazon seller account. Find out what you need to register, get answers to common questions and learn what to do after you've created an account.
    Illustration of a woman registering as a seller on Amazon.

    Choose a selling plan first

    Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time using Seller Central after verification.
    Below are the two key plans that we offer:
    Choose the Individual Selling Plan if you're selling fewer than 35 items a month and you're still deciding what to sell or you don't plan on using advanced selling tools.
    Registration for individual sellers
    Choose the Professional Selling Plan if you're selling more than 35 items a month and keen to leverage our advanced selling and advertising tools.
    Registration for professional sellers
    Select a viable selling plan here or download selling plans here.

    Get started with the registration process

    While timelines for seller registration can vary, in many cases you'll be able to complete the process in just a few hours. Then you'll need to verify your identity as the primary contact for your business, a process that usually takes three business days or less.
    Illustration of a woman managing her business online with Amazon warehouse.
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    10:12

    How to sell on Amazon for beginners — a step-by-step tutorial

    Learn how to sell on Amazon.

    Before you create your seller account, make sure that you have the following:

    Wenn Sie diese Verifizierungsanforderungen verstehen, können Sie den Registrierungs- und Verifizierungsprozess schneller abschließen. Diese Prüfungen helfen uns dabei, für die Kunden eine vertrauenswürdige Marketplace-Site zu pflegen und Ihr Unternehmen zu schützen.

    Art der Verifizierung

    Ziel

    Was müssen Sie bereitstellen?

    Identitätsverifzierung
    Nachweis der Identität des Ansprechpartners (Point-of-Contact, POC)
    Amtlich ausgestellter Ausweis
    Überprüfung der Geschäftslegitimität (gewerbliche Verkäufer)
    Nachweis der Geschäftsidentität und des Betriebsstatus
    Gewerbeschein
    Verifizierung der Adresse
    Verifizierung der Geschäftsadresse für gewerbliche Verkäufer oder der Wohnadresse für Privatpersonen
    Adressnachweis wie Kontoauszug oder Versorgerrechnungen
    Unternehmensverband (gewerbliche Verkäufer)
    Nachweis der Beziehung zwischen dem POC und dem Unternehmen
    Dokument zur Geschäftsbeziehung wie Arbeitsvertrag, Aktienzertifikat oder Vollmacht
    Verifizierung der Kreditkarte
    Verarbeitung von Zahlungen und Ausgaben
    Kreditkartendaten mit CVV/CVC
    Verifizierung des Bankkontos
    Verifzierung des Auszahlungsinstruments
    Bankkontodaten; falls nicht automatisch verifiziert, Kontoauszug vorlegen

    Choose your email and password

    If you have an Amazon customer account, you can create your seller account using the same email address and password. Enter both and click "Next".

    If you don't have an Amazon customer account or would prefer to create a seller account using different credentials, click "Register now". On the next page, enter your first name, surname, email address and password. Then click "Next".
    Five-step guide to registering as an Amazon seller.

    Five steps to register

    Step 1: Provide business information

    The first type of information you'll provide during registration helps us understand your business.
    • Business location: Select the country where your business is registered. If you operate as an individual or your business isn't otherwise incorporated, select the country where you're doing business from.
    • Business type: Select the option that best describes your business (state owned, publicly listed, privately owned, charity, sole proprietor). If you operate as an individual or your business isn't otherwise incorporated, select "None, I am an individual".
    • Business name: Enter the exact name used to register your business with the relevant authority.
    • Company registration number: Enter the number you were issued when you registered your business (not required for individual sellers).
    • Registered business address: Enter the address that appears on your business licence (not required for individual sellers).
    • Phone number for verification: Enter your phone number, including the country code, and verify it with a text or call.
    Um Ihr Unternehmen zu verifizieren , benötigen Sie ein offizielles Dokument, das von einer staatlichen Behörde ausgestellt wurde und das wichtige Informationen über Ihr Unternehmen enthält (Firmenname, Registrierungsnummer, Geschäftsaktivitäten, registrierte Adresse, Geschäftsführer und aktueller Status). Sie können eine Kopie des Registrierungseintrags Ihres Unternehmens bei Ihrem nationalen oder lokalen Unternehmensregister anfordern. Eine Gewerbeschein ist nur für gewerbliche Verkäufer erforderlich. Privatverkäufer müssen keinen Gewerbeschein vorlegen.

    Alle gewerblichen Verkäufer müssen einen Adressnachweis  wie einen aktuellen Kontoauszug oder Versorgerrechnungen vorlegen.
    Welche Art von Unternehmen haben Sie?
    Sie können sich die folgenden Beschreibungen ansehen, um die korrekte Unternehmensform im Registrierungsformular auszuwählen.

    Unternehmensform

    Beschreibung

    Staatliches Unternehmen
    Ein Unternehmen, das sich entweder ganz oder teilweise im Besitz eines Staates befindet und/oder von ihm betrieben wird
    Börsennotiertes Unternehmen
    Ein Unternehmen, dessen Aktien an einer öffentlichen Börse notiert sind und für den öffentlichen Handel verfügbar sind. Zu den Beispielen gehören:
    Vereinigtes Königreich, Irland: PLC
    Deutschland: AG
    Spanien: SA
    Frankreich: SA
    Italien: SpA
    Niederlande: NV
    Schweden: AB
    Polen: SA
    Belgien: SA/NV
    Unternehmen in Privatbesitz
    Ein Unternehmen, das von Privatpersonen oder anderen Unternehmen kontrolliert und betrieben wird. Der gewerbliche Verkäufer ist im Rahmen einer gewerblichen oder beruflichen Tätigkeit registriert. Zu den Beispielen gehören:
    Vereinigtes Königreich:: LLP, LTD
    Irland: LTD
    Deutschland: GmbH
    Spanien: SL
    Frankreich: SARL, SAS
    Italien: SRL
    Italien: BV
    Schweden: AB
    Polen: sp. z o.o
    Belgien: SRL/BV
    Wohltätigkeitsorganisation
    Eine gesetzlich anerkannte, steuerbefreite, gemeinnützige Organisation, die: 1. für wohltätige Zwecke gegründet und betrieben wird; 2. alle Ressourcen für diese Aktivitäten einsetzt; 3. keine privatnützigen Einnahmen verteilt; und 4. keine Beiträge zu politischen Organisationen leistet und nicht mit ihnen zusammenarbeitet.
    Privatperson (ich habe kein registriertes Unternehmen)
    Eine Privatperson verkauft, ohne dass sie ein amtlich eingetragenes Unternehmen darstellt. Dazu gehören Einzelunternehmer oder Selbstständige, die nach örtlichem Recht tätig sind, gewerblich verkaufen dürfen und für die Erfüllung der geltenden steuerlichen und behördlichen gesetzlichen Verpflichtungen verantwortlich sind. Als Privatverkäufer haben Sie trotzdem Zugriff auf die Verkaufstools und Ressourcen von Amazon, um Ihr Geschäft professionell auszubauen.
    Frequently Asked Questions
    What if my country isn't listed?
    Please check back at a future date as we work to expand the number of accepted countries.
    Welche alternativen Unterlagen können Sie einreichen, wenn Ihr Gewerbeschein vor mehr als 180 Tagen ausgestellt wurde?
    Wir benötigen die folgenden Unterlagen, die belegen, dass Ihr Unternehmen gültig ist (in der Regel, wenn der Gewerbeschein vor mehr als 180 Tagen ausgestellt wurde)

    • Unbedenklichkeitsbescheinigung oder ein gleichwertiges Dokument, aus dem ausdrücklich hervorgeht, dass das Unternehmen derzeit aktiv ist und die Vorschriften einhält.
    • Verschiedene Länder haben unterschiedliche Bezeichnungen für solche Zertifikate, zum Beispiel "certificate of existence", "attestation de situation" und "Aktif Belge".
    • Kürzlich ausgestellte oder erneuerter Gewerbeschein

    Andere offizielle Unterlagen:
    • steuerliche Unbedenklichkeitsbescheinigung oder Umsatzsteuer-Registrierung mit aktuellem Ausstellungsdatum
    • Offizieller Registerauszug von einer amtlichen Website, aus dem hervorgeht, dass das Unternehmen aktiv ist
    • Auszüge aus dem Handelsregister (sofern regional akzeptiert)
    Was passiert, wenn mein Land nicht aufgeführt ist?
    Bitte schauen Sie zu einem späteren Zeitpunkt wieder vorbei, da wir kontinuierlich an der Erweiterung der akzeptierten Länder arbeiten.
    Why do I need to provide my business type?
    You need to provide your business type to help us collect the relevant business information to comply with identification and verification measures.
    Which stores am I registering in?
    When you register an Amazon seller account, we automatically create linked accounts that give you access to selling globally in the UAE, KSA, Egypt, North American stores (USA, Canada and Mexico), European markets (the UK, Germany, France, Italy, the Netherlands, Poland, Sweden, Ireland and Spain), Japan, Singapore and Australia.
    Do I need to open an account for multiple stores at the same time?
    No, you no longer need to open multiple accounts. To help you sell globally, we've created a single seller account registration process.
    What are the terms and conditions I'm agreeing to?
    These terms and conditions govern selling in a particular region or on the marketplace. By default, you need to register in all regions — North America, Europe, Asia-Pacific, the Middle East and North Africa.
    What is the correct phone number format?
    The phone number must be prefixed with your country code. The correct format is *************
    What should I do if I don't have a phone number or don't receive a text?
    You can enter your landline number and select the "Call" option to receive the phone verification PIN.
    What should I do if I don't receive the text with the PIN?
    Check that you've entered your phone number in the correct format. Request the PIN again.
    What should I do if my country isn't listed with a "Call" option?
    If the "Call" option isn't available in your country, choose the text option.

    Step 2: Provide seller information

    The next information you provide will help identify you as your business's primary contact person.


    Use a government-issued ID, such as a passport, to enter the following information:
    • Full legal name (including middle name)
    • Nationality
    • Country of birth
    • Date of birth
    • Identity Verification
    • Residential address
    • Telefonnummer (fügen Sie bei Bedarf eine zusätzliche Nummer hinzu)
    Then enter your phone number, adding an additional phone number if necessary. Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
    Frequently asked questions about the contact person
    Welche Unterlagen belegen meine Beziehung zum Unternehmen?
    Sie können Folgendes vorlegen:
    • Satzungen/Gründungsunterlagen
    • Vollmacht
    • Gewerbeschein, wenn Ihr Name auf dem Dokument steht.
    Welche Dokumente kann ich als Adressnachweis verwenden?
    Sie können Folgendes vorlegen:
    • Kontoauszug
    • Versorgerrechnung wie Gas-, Wasser-, Strom-, TV-, Internet-, Mobiltelefon- oder Festnetztelefonrechnungen
    Why does the "primary contact person" need to provide their personal information?
    The primary contact person is the person who has access to the seller account, provides the registration information on behalf of the account holder and initiates transactions such as disbursements and refunds.
    Who is a "beneficial owner"?
    A beneficial owner is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business or that controls the business via other means.
    What if my business is held by another company?
    If another company (parent company) has enough shares (25% or more) or voting rights in the registered company, the beneficial owners of the parent company must be added to the list of beneficial owners. We may request this information if needed once you have completed registration.
    Who is the business's "legal representative"?
    A legal representative of the business has specific powers and is legally authorised by your business to manage and act on its behalf (for instance: accepting terms and conditions, opening a payment account etc.). The legal representative does not necessarily have to be the owner of the business.
    What should I do if I am the primary contact person but not the legal representative?
    If the person registered as primary contact is not a legal representative, the legal representative of the registered business provides a letter of authorisation. This document authorises the primary contact person to act on behalf of the business. We will let you know if this document is required.
    How is the primary contact person defined?
    The primary contact person is the person who has access to the Amazon seller payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are deemed to be taken by the account holder.
    Illustration of a woman entering product details on the Amazon seller dashboard.

    Step 3: Provide billing information

    Next, enter your credit card information and billing address. We'll use these details to process payments and expenses.
    Frequently asked questions about payments
    Why do I need to provide my credit card details?
    We will charge your card the subscription fee (if applicable) for the first month; we will charge your seller account balance in future months or your card if you have negative balance in your account at the end of a settlement period.
    Can I enter the details for a different credit card after opening an account?
    You can provide the details of a new credit or debit card at any time via "Account Info" under the "Settings" tab of your account.
    When will the subscription be fee charged?
    The subscription fee will be charged as soon as you complete the registration process and your information is verified.
    Which credit cards are accepted?
    We accept the following credit or debit cards: AMEX, VISA and Mastercard. We do not accept alternative payment methods such as prepaid cards, gift certificates, cheques or online payment systems (PayPal).
    What is the monthly subscription fee?
    You will be charged a Professional referral fee of GBP 25 for the first month. You will continue to be charged this fee each month that you have active listings. If you do not have any active listings, you will not be charged a subscription fee in that month. If you sell in other stores, you will pay the equivalent of USD 39.99 per month. This amount is distributed proportionally across the countries or regions in which you have active listings and calculated separately in the respective local currency. You can downgrade your account plan to an Individual account at any time. Please visit this page for more information.
    What happens when I enter my credit or debit card details?
    When you enter a new card or update your information for an existing card, Amazon will ask your bank to verify your identity and validate your card. Amazon will not actually make the charge.
    What if I don't want to sell in a specific marketplace later?
    When you register for an Amazon seller account, we automatically create linked accounts that give you access to sell in Australia, Japan, Singapore, the United Arab Emirates and the Kingdom of Saudi Arabia, as well as North American and European marketplaces. If you only sell in one marketplace, you will only be charged for that marketplace. You can close or downgrade your account(s) using the self-service tool on Seller Central after registration.
    What if I later decide I no longer want to sell in a specific store?
    When you register for an Amazon seller account, we automatically create linked accounts that give you access to sell in Australia, Japan, Singapore, the United Arab Emirates and the Kingdom of Saudi Arabia, as well as North American and European stores. If you only sell in one store, you will only be charged for that store. You can close or downgrade your account(s) to an Individual account at any time after registration using the self-service tool on Seller Central.

    Step 4: Provide store and product information

    Once you've provided payment information, enter the name of your business as you'd like it to appear on Amazon Europe stores. We call this your "store". It will appear to customers in each of your offers and in your public seller profile.

    You will also be asked to provide information about:
    • Product codes
    • Business certifications
    • Manufacturer or brand status
    Überprüfen Sie Ihre Dokumente: Bevor Sie fortfahren, können Sie die von Ihnen hochgeladenen Dokumente anzeigen und bei Bedarf ersetzen.
    Frequently asked questions about the store
    What is a store name?
    The store name is the name displayed to buyers for your Amazon listings on your seller profile.
    What are UPCs and how do I find or get them?
    In most cases, Amazon requires sellers to have industry-standard product identifiers such as Universal Product Codes (UPC, or ISBN in the case of books).
    What is Amazon Brand Registry?
    Amazon Brand Registry is a free programme that provides sellers with a suite of additional selling benefits and protection tools.
    What if my store name is already being used by another seller?
    Your Amazon store name needs to be unique and doesn't have to match your business name. If another seller is already using your preferred name, select a variation or an alternative name.
    Can I change my store name later?
    Yes, you can provide a new display name by accessing the "Settings" tab of your seller account.
    Why should I provide my trademark information?
    Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for registration.
    Why is my listing enabled in multiple marketplaces?
    The EU supports unified registration and, as a part of that, we register sellers in all the marketplaces in Europe. The marketplaces in the EU8 are the UK, Germany, Italy, Spain, France, the Netherlands, Sweden and Poland.
    If I create my listings in a particular store, does that mean my products are only available to customers in that country?
    No, not necessarily. Customers from countries where Amazon does not have its own store buy from neighbouring stores. For example, Austrian and Danish customers shop on Amazon.de because there is not a separate store in their country. So if you have a listing in a specific marketplace, customers from these "export destinations" can also find it, provided that Export is activated. Please visit this page for more information.
    When I register my seller account and create my listings in a particular store, will I automatically sell to all countries covered by that store?
    When you sign up for Fulfilment by Amazon (FBA), you are automatically also registered for FBA Export. Your listings are then automatically approved for export. For sellers using the Merchant Fulfilled Network (MFN) programme, you must activate international shipping in the store in which you want to sell to international customers. You can set this up using shipping templates.
    Warehouse worker scanning a package for Amazon order fulfilment.

    Schritt 5: Bankkontodaten angeben

    Schließlich geben Sie Ihre Bankkontodaten an, damit wir Ihnen den Erlös aus Ihren Verkäufen senden können.

    Sie müssen eingeben:
    • Name des Kontoinhabers
    • Bankkontonummer und Bankleitzahl

    Falls wir Ihr Konto nicht automatisch verifizieren können: werden Sie aufgefordert, einen aktuellen Kontoauszug hochzuladen (datiert innerhalb der letzten 180 Tage). Während wir Ihre Daten überprüfen, wird Ihnen der Status "In Bearbeitung" angezeigt.

    Step 5: Identity verification and document collection

    Once you've submitted your store information, you'll be asked to upload the following documents:

    Was passiert als Nächstes?

    You will then be prompted to do one of the following:
    Frequently asked questions about verification
    Why is verification needed?
    To protect our marketplaces for buyers and sellers, we verify the information provided about businesses and the people involved in them.
    What are the requirements for uploading documents?
    When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don't use screenshots or blurry images, and make sure that relevant documents are signed.
    How will I know that I've been verified?
    We will email you about the progress once verification is complete.
    What can I do while being verified?
    While you wait for verification, have a look at the success stories of other Amazon global sellers. Click here to learn more.

    Prepare to sell during your verification period

    While you wait for Amazon to verify your registration details, use this time to set up your business for success.
    An Amazon seller working from home on a desktop computer in a cosy environment.

    Configure your account and start selling

    Once you've completed seller registration, you'll have access to Seller Central, the hub for your seller account.

    Before you start selling, make sure that you configure your seller account for your business. Consider adding other users if you'd like help with certain tasks.

    Once you've configured your account, you can use Seller Central to:
    • List and price products
    • Manage inventory
    • Fulfil customer orders
    • And much more
    Learn how to sell on Amazon and use our beginners' guides and resources to get your business off to a successful start.
    Learn how to sell on Amazon

    Start selling today

    Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
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