Online retail is gaining ground: In 2021, gross revenue from online sales rose by 19% to 99.1 million Euro, and that trend is rising. Selling products online is becoming the new normal in starting a flexible business and meeting demand.
The following article includes the most important tips around setting up your online business properly from the outset and selling successfully online.
A summary of the benefits of online retail
Selling products online is easy and can be implemented with little effort or start-up capital. In addition, online business is flexible in terms of time and location, and you can scale it according to your own needs.
Spoilt for choice: Which product would you like to sell online?
Product selection has a significant influence on the success of your online sales. As a first step, it is therefore worthwhile investing time and research into product selection.
Use market studies to give you an idea of which products are currently trending and which products are still in demand.
Alternatively, with little start-up capital, you can earn additional income by selling your used items online through online stores such as Amazon. You can also use them to research your product pricing.
Which sales channel is right for your product?
The next step is to consider which sales channels are right for you to sell your chosen product online. Online stores like Amazon offer the advantage of reach, because they are already used by many people.
Amazon DE 1 allows you to easily create product listings, benefit from Fulfilment by Amazon (FBA) 2 in your logistics, and use successful marketing solutions3 and advertising campaigns. Simply read the Amazon Beginner's Guide4, learn more about B2B programmes5 and start your online business.
Social selling is becoming increasingly popular as a sales strategy. The advantage is that you don't have to set up your own website to start selling. Simply use your existing social media profiles to generate sales quickly and easily.
Although having your own online shop offers more options and freedom of design, it involves considerable technical effort and costs. E-shops with modular solutions or e-commerce services with dropshipping
in particular can help here.
So selling products online is probably a lot easier than you think.
The essential components of building a successful online business include an intuition for the right niche markets, trends, product selection and, above all, choosing the best sales channel.
How can you sell online?
Whether you have an established business or are looking to start a new one, selling products online can help you reach a larger audience. You can sell your products on your own website or using established online sales channels such as Amazon. Once you've determined the best course of action for your business, you're ready to create your selling strategy.
If you choose to sell your products via Amazon or similar channels, you'll need to register
and choose a selling plan that best suits your needs. Once you've completed these steps, you can list your products and use your online presence to make them available to customers.
What is online retail?
The sale of products or services over the Internet is referred to as online retail.
What do I have to consider when selling online?
There are various aspects to consider when it comes to online retail:
1. Select the products you want to sell and determine your unique selling point.
2. Decide whether to sell on your own website or through websites such as Amazon.
3. Find your niche and gain an understanding of who your target audience is.
4. Consider your selling strategy and set yourself goals.
5. Decide whether you will process your orders internally or use logistics services such as Fulfilment by Amazon (FBA)
6. Attract customers by offering a great shopping experience, enabling fast delivery and running effective marketing campaigns.
7. Understand your legal obligations.
Is online retail worthwhile?
Selling products online can be profitable due to reduced spending on a physical location, maintenance or personnel costs. In other words, selling products online is easy and can be implemented with little effort or start-up capital.
To successfully sell products online, it's important to develop a selling strategy that includes understanding your target audience and identifying your niche. With the right approach, you can reach millions of potential customers online.
In order to stand out from the competition and generate sales, it is critical to have a unique value proposition and offer a price-performance ratio that appeals to customers. By prioritising these factors, you can maximise your chances of success in the e-commerce industry.
How does Amazon online retail work?
To connect with the millions of online customers who visit Amazon stores worldwide, sign up for an Amazon seller account and follow the registration requirements.
After registration, you must:
1. Choose between the "Individual" or "Professional" selling plans, depending on your needs.
2. Create your product listings.
3. Set your fulfilment options. You can process orders yourself or through Fulfilment by Amazon (FBA)
4. Start selling to your customers.
Which products sell best online?
Analyse the market, potential profitable niches and your competitors to decide on the ideal product. To get started, why not simply sell your used stuff online?
What is the right sales channel for my product?
Depending on your choice, you can benefit from the cost-saving advantages of online stores such as Amazon, social selling, your own online shop or e-shop solutions with additional offers, such as dropshipping.
Do I have to buy the products for my online store in advance?
No, if you don't have any stock, you can opt for a dropshipping solution, such as “Fulfilment by Amazon.” As soon as the customer buys from you, you can order from your supplier.
I'm not a sales professional — how can I still be successful?
You can easily get tips from professionals, such as the Amazon Beginner's Guide, which is full of tips and tricks to get your online business off to a successful start.