Expand to Japan

Already selling on Amazon in Europe?
New to Amazon?
Selling on Amazon in Japan
Japan — the third-largest economy in the world

Be part of the world’s third-largest economy

71% of Japanese shoppers make purchases online. They’re accustomed to fast, convenient delivery, and Fulfilment by Amazon can help you meet those expectations.
That kind of diversification, that kind of second chance that every product gets by launching in the Japanese market is really valuable.
Bernie ThompsonFounder, Plugable Technologies
Stack of six Amazon boxes ready to ship

Start selling on Amazon in Japan

Whether you are new to selling globally or a seasoned exporter, Amazon makes selling internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Japan. Get started in just a few steps.

Step 1

Decide what to sell
Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan. Understand the category requirements and review the list of recommended products by category ( seller account sign-in required). Third-party service providers can also help with issues including compliance, international shipping, and taxes.

Step 2

Register and list products
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Japan account.

Step 3

Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements. Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Japan.


Manage your business
Use Amazon tools like Global Sales Summary, Amazon Currency Converter, Sponsored Products, and Lightning Deals to build your business in Japan.

Webinars on expanding to Japan

Watch our webinars to learn about how to expand to Japan
Peak sales and holidays in Japan

Peak sales and holidays in Japan

Plan ahead for peak shopping periods
Service Provider Network

Service Provider Network

Get help with global expansion from third-party service and software solutions


Get answers to the frequently asked questions about selling in Japan


Can I list my products in all Amazon categories?
Prior approval may be required to list certain products from certain categories. See the categories requiring approval.
What types of products cannot be listed on
Some products cannot be listed due to legal or regulatory restrictions (e.g. prescription drugs) or Amazon’s policy (e.g. inappropriate photos). For more detailed information, please see Prohibited Products.
Do you offer fraud protection?
Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.
How do I open a new account?
Self-service registration starts when you click the button at the top of this page for selling as either a Professional or an Individual.

Before you begin the self-service registration process, be sure to have the following information available:
  • Your business name, address, and contact information
  • Japanese translations for your product listings
  • Valid email address
  • Valid credit card
Is there any translation support?
Amazon has a list of recommended translation agencies you can use in the Solution Provider Network.


How much does it cost to sell on
Amazon offers two selling plans. The Professional selling plan is available for a monthly subscription fee of JPY 4900 plus per-item referral fees, which vary by category. Some categories are available only for Professional Sellers, and only Professional Sellers can add new products to the Amazon catalogue.

If you plan to sell fewer than 50 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay JPY 100 per item sold plus referral fees, which vary by category. Additional fees apply when you use Fulfilment by Amazon (FBA) to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee only applies to Professional selling accounts and begins as soon as you complete the registration process.

Sell your items

How do I manage my selling account?
Use Seller Central to manage your seller account. You can add product information, fulfil orders, make inventory updates, and manage payments using one of the many offered language options.
How do I add inventory?
In Seller Central, navigate to the Inventory dropdown and select “Add a Product” for one item, or select “Add Products Via Upload” if you’d like to add more than one item.
  • Use the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to list one new product at a time.
  • Use Excel-based inventory files to create multiple product listings simultaneously (Professional plan only).
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).
How will I know when I make a sale?
Amazon notifies you by email when you receive an order. There is also an order tracker at the top of your Seller Central homepage.
How much does it cost to ship items I sell?
When you fulfil orders yourself, Amazon shipping rates apply to media products (books, music, videos, and DVDs) sold by Professional Sellers and to all products sold by Individual Sellers. Amazon charges these shipping rates based on the product category and shipping service selected by the buyer, and then passes the amount on to you as shipping credits. For products that Amazon fulfils for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfilment, storage, and optional services.
Amazon logo: Germany
© 2024 Inc. or its affiliates
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo