Boost your sales and sell globally with Amazon Germany

Access hundreds of millions of customers around the world with Amazon Global Selling

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Accelerate your international sales with the Amazon Germany Global Selling Programme

Accelerate your international sales using the power of Amazon's global brand

With over 200 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can leverage Amazon's global scale using Amazon's state-of-the-art international logistics capabilities.

Increase and diversify your sales

Reduce low sales periods by taking advantage of peak seasons in other countries.
Grow and diversify your sales
Selling partners based in Europe saw their sales on grow to over 17% of their sales in Amazon's stores in Europe in the first year of launch. This further accelerated to over 18% of European sales* in the second year.
*Analysis based on selling partners who are registered in Europe, who started on in 2021 and who generated at least $100,000 in sales in Amazon's stores in Europe in 2022.

Where to expand

North America

Access the world's largest economy without having to set up a business entity in the US. Don't miss out on hundreds of millions of new customers!


Amazon Australia is an exciting new store with high potential for selling partners. It will allow you to create a new revenue stream and grow your customer base whilst leveraging the Amazon website and logistics.


Be part of the world's third-largest economy: 71% of Japanese shoppers make purchases online*. And you don't need to speak Japanese — Amazon offers many language support options to help you manage your business.

Middle East

Get started by bringing your unique range of products to our Amazon stores in the United Arab Emirates and Saudi Arabia, with access to simple listing tools, secure payment processing, advertising features and simplified logistics solutions.

See how other selling partners expanded globally


Get answers to frequently asked questions about Global Selling here
What is Amazon Global Selling?
Amazon Global Selling is a resource that selling partners can use to expand their business internationally by using Amazon's international logistics capabilities. You can reach millions of active customers worldwide, increase and diversify your sales, and benefit from peak periods in other countries.
Who can participate in Amazon Global Selling?
Any Amazon selling partner who wants to expand internationally can use Amazon Global Selling. If you're not yet an Amazon seller, you can create a seller account and start your online journey here.
Are there language and currency considerations for international listings?
Before creating international listings, you should check whether your company is able to operate in the local language in order to provide effective customer support and optimally position your products. Alternatively, you could consider options such as using services like Fulfilment by Amazon (FBA), where our team handles customer support for you, or using resources such as the Seller Central Language Switcher.

To process the currency, you can either open an account in the country you want to sell in or use the Amazon Currency Converter for Sellers, which allows you to be paid directly into your local bank account in the local currency providing you have a bank account in an Amazon-supported country.

See our Amazon Global Selling Guide for more details.
What are the advantages of selling globally via Amazon Germany?
Selling worldwide from Germany can provide many advantages to your business.

Global Selling has the potential to increase your sales and increase your brand visibility by giving you access to a large international customer base. It also enables your company to access the world's largest economy and reach highly interested customers.
What do I need to sign up as a seller on Amazon Global Selling?
Follow the steps below to register as a seller with Amazon Global Selling:

1. Create your Amazon seller account.
2. Visit the 'Global Selling' page in your existing account.
3. Create a seller account in the region where you want to sell.
4. Showcase your listings on the new marketplaces.
How do I sell on Amazon in several countries from Germany?
To sell from Germany in multiple countries using Amazon Global Selling, it's important to understand the requirements, including taxes and regulations, as well as strategic considerations for entering a new market.

Because Amazon operates in 16 different online stores worldwide, you can expand your business presence and sell to millions of customers worldwide. To do this, you need to develop a marketplace strategy, select the products you want to sell, match your prices to those of your international competitors, optimise order processing with services such as Multi-Channel Fulfilment and register your products for international listings.

Click here to learn more about creating international listings.

Get ready for global selling

Yes, you can do it — and we're here to help. Learn how to expand successfully.

Already selling on Amazon in Europe?

Expand Internationally


New to Amazon?

Getting started


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