PERFECT LAUNCH PLAYBOOK AND INCENTIVES FOR NEW SELLING PARTNERS

Sell more with the Perfect Launch Playbook

Selling partners who use services from the Perfect Launch Playbook can benefit from more than €47,250 in incentives for new selling partners.
€39 (excl. VAT) per month + referral fees
Sell more with Amazon
What is the Perfect Launch Playbook?

What is the Perfect Launch Playbook?

Time is of the essence — and the first 90 days are particularly crucial for Amazon selling partners. That's why we've created the Perfect Launch Playbook, a data-driven mix of brand, logistics, pricing and promotional services designed to support the growth of new selling partners.

The Perfect Launch Playbook will also boost your growth in Amazon stores across Europe. Set up new European stores with just a few clicks using our new European Expansion Accelerator tool.

The Playbook is simple: Start by signing up for a Professional seller account.

Professional sellers can:
Set dynamic prices using Automated Pricing
Sign up for Fulfilment by Amazon (FBA), register products and send inventory to Amazon
Create Sponsored Products ads
Create Lightning Deals or 7-day offers
Create Amazon vouchers
If you're a brand owner, you can:
Enrol your brand in the Amazon Brand Registry
Create and add A+ content to your product listings
Register products for Amazon Vine
Create Sponsored Brands ads
BRAND REGISTRY

Protect and build your brand

The Amazon Brand Registry is a programme for brand owners that enables them to protect their intellectual property (IP), manage the accuracy of their listings and increase sales at no extra cost.

What's more, brands enrolled in the Brand Registry will have access to an exclusive set of brand support features and programmes to boost their brand visibility and increase sales on Amazon.
New selling partners in the Professional plan who register a brand in the brand registry receive 10% back on their first €45,000 in branded sales, then 5% back in the first year until they make €900,000.
A+ CONTENT

Boost your sales with better landing pages

Once you've enrolled your brand in the Amazon Brand Registry, you can use A+ content to showcase your products on Amazon's product detail pages and tell your story. Use A+ content to add videos, enhanced images and product comparison tables to inform and inspire customers. You can also run A/B tests on your content to determine which titles, images and product descriptions generate the most sales.
Basic A+ content can encourage repeat purchases and increase sales by up to 8%.2
2Internal Amazon data
VINE

Boost customer loyalty with product reviews

Create buzz and increase sales for a brand you've enrolled in the Amazon Brand Registry by using Amazon Vine, a programme for generating high-quality customer reviews from trusted Amazon reviewers. All you have to do is register a product with Vine and provide free products for reviewers, who can then inform and inspire customers.
FULFILMENT BY AMAZON (FBA)

Fulfilment for you with a Prime experience

Get your Amazon journey off to a successful start with FBA.

FBA is our storage, shipping and customer service programme that allows you to benefit from Amazon's unrivalled expertise in fulfilment. Simply send your products to our fulfilment centres (FCs) in the UK and Europe and we'll take care of the rest with a one-day delivery promise and a Prime experience for your customers, from order processing to after-sales support.
On average, our selling partners see a 35%* increase in sales when they switch their products to FBA, thanks to faster delivery.
New selling partners who register for Fulfilment by Amazon, register a product and send inventory to Amazon receive €90 credit for fulfilment fees on the Amazon Fulfilment Network, as well as free storage and customer returns with automatic registration for the FBA New Selection Programme. Customers can also receive €180 credit for fulfilment fees when using Amazon Global Logistics. In addition, they can be exempted from the surcharge for warehouse usage and the low-inventory cost coverage fee (pan-EU) for one year after the date of receipt of their first FBA inventory.
* This figure is based on an analysis from 2019 and 2020 (excluding the impact of COVID‐19). It is provided for general reference only and does not relate to a specific ASIN or product category. Actual results may vary due to a number of factors. Amazon does not guarantee any particular results for your business through using FBA.
AUTOMATED PRICING

Adjust your pricing quickly and automatically

Our free Automated Pricing tool can help you adjust your prices quickly and automatically against your competitors to improve your chance of becoming a Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
ADVERTISING

Drive the discovery of your products and your brand

Help customers find your business by creating Sponsored Products and Sponsored Brands ads to be displayed in multiple locations across the Amazon store. Create campaigns with ease and only pay when customers click on your ads. You can track ad performance using metrics such as impressions, clicks and sales.

Want to promote your products a different way? Create Lightning Deals or 7-day offers in the Amazon store or consider creating Amazon vouchers.
On average, products posted a +30% weekly increase in page views and a +50% increase in units ordered within the first year of launching a Sponsored Products campaign. 5
Eligible new Professional sellers can receive €45 credit for sponsored product ads valid for up to 90 days after listing, as well as €45 credit for Amazon coupons to offer sales promotions to customers.
5 Internal Amazon data
European Expansion Accelerator

Sell internationally with just a few clicks

Sell your products internationally using Amazon's newest solution — the European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, pricing, sets shipping settings and templates, and enrols your products in fulfilment programmes in the stores you choose to expand to.
If you are already registered with a professional selling plan and sell in at least one Amazon Europe store, you only need a few clicks to get started:
1. Choose the stores to expand to
2. Accept the terms and conditions of selling internationally
3. Click the "Start Expansion" button

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Incentives for new selling partners
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Start with over €47,250 in incentives

Get up to 10% back on branded sales

We're investing in new brands on Amazon. Enrol your brand in Amazon Brand Registry to enjoy the following benefits:
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
€180 credit for Amazon Vine

Promote, fulfil and grow with confidence

You've put everything into your business — so let's start your Amazon journey with confidence. All new selling partners on the Professional plan can take advantage of the following benefits:
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
When you use Fulfilment by Amazon, you’ll get free storage and customer returns with automatic registration for the FBA New Selection programme
Exemption from the surcharge for warehouse usage for one year after receipt of your first FBA inventory and from the low-inventory cost coverage fee (pan-EU) for the first year after activating pan-EU
€45 credit for creating Sponsored Products campaigns
€45 credit towards Amazon coupons
See below for a full list of incentives for new selling partners and how to qualify. Incentives for new sales partners are subject to the respective terms of use. Visit Seller Central to learn more.
illustration of a data scientist optimising seller growth opportunities on a large touch screen

Over €47,250 in incentives

Amazon selling program

Your benefits

How do I get my benefits

Brand registry benefits
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
Enrol your brand in Amazon Brand Registry within six months of listing your first eligible product. The bonus expires 12 months after you complete the programme (either by reaching the cap or completing the one-year eligibility period). Learn more.
€180 credit
Enrol your brand in the Amazon Brand Registry within six months of listing your first eligible product. Then, within 90 days of becoming eligible for brand benefits, register a product on Vine (whichever is later out of completing Brand Registry registration or listing your first offer). Unused credit expires after one year from proof of eligibility. Learn more.
Fulfilment by Amazon benefits
€90 credit for fulfilment fees in the Amazon Fulfilment Network
Use the Amazon Partnered Carrier programme to ship eligible products to the Amazon Fulfilment network within 90 days of listing. Unused credit expires one year after receipt of your first FBA inventory. Learn more.

€180 off fulfilment fees
Use Amazon Global Logistics
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic registration to the FBA New Selection programme
Send eligible products that are new to FBA to the Amazon Fulfilment Network within 90 days of listing to automatically enrol in the FBA New Selection programme. Learn more.
Professional selling partners who are new to selling in the EU are exempt from the low-inventory cost coverage fee (pan-EU) for the first year after registering for pan-EU. Learn more.
Send eligible products to the Amazon Fulfilment Network. Exemption expires one year after receipt of your first FBA inventory. Learn more.
Advertising benefits
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in Amazon Ads Campaign Manager within two weeks of meeting the Sponsored Products requirements. Credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of listing. Credit expires one year after the first coupon has been created. Learn more.
The Amazon Seller app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, processing orders, responding to customers, and more—all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Start selling online with Amazon today

Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
€39 (excl. VAT) per month + referral fees
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Just have a few items to sell?
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