PERFECT LAUNCH GUIDE AND NEW BRAND BONUS

Sell more with Amazon

Get started with the Perfect Launch and over €45,000 in potential benefits
€39 (excl. VAT) per month + referral fees
Sell more with Amazon
What is Perfect Launch?

What is Perfect Launch?

Speed matters in business. For Amazon selling partners, the first 90 days are particularly important to establish marketing, delivery, pricing, and other business processes to quickly generate sales after launch. Amazon data scientists refer to the use of five selling programmes—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing and Advertising—within those first 90 days as Perfect Launch. Selling partners who take these five steps within this critical time frame can generate sales faster, as the examples of many of the most successful selling partners have already shown.

Ready to follow their example? The launch guide is simple:
Enrol your brand in Brand Registry.
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your offers
Create promotional campaigns for Sponsored Products, coupons and/or offers.
BRAND REGISTRY

Register your brand to be eligible for the New Brand Bonus

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new sales partners who sign up for Brand Registry can receive a 5% bonus on up to €900,000 in brand sales (maximum €45,000) and a free Vine registration for a product to start product reviews (worth €180).
A+ CONTENT

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product information and additional rich content including images, videos, or product settings. Then run A/B testing to optimise your conversion using our Manage Experiments tool. Over the last year, thousands of sellers have used both to help maximise product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
FULFILMENT BY AMAZON

Give customers the Prime experience with your eligible offers

With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack and deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible FBA offers carry the Prime logo as Amazon promises fast delivery and trustworthy customer service.
Sellers in Germany were able to record an average increase in sales of 37%* when switching to FBA because customers highly appreciate the fast delivery times. 3
FBA New Selection offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs.
3 This percentage is based on an analysis of data per channel from Q4/2019 to Q4/2020 (excluding Q2/2020 due to the impact of COVID-19). This serves only as a general guide. It does not reflect real-time updated data and is not specific to an ASIN or product category. Actual results may vary depending on a variety of factors, including but not limited to seasonality, selling price and existing delivery solution. Amazon does not guarantee any particular outcome for your business by using FBA.
AUTOMATED PRICING

Adjust your pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
ADVERTISING

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase your conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign 5
Eligible new sellers can receive a €45 credit for Sponsored Products and a €45 credit for Amazon coupons to provide offers to customers.
5Amazon internal data, 2019
VAT Calculation Service

Enable free automatic billing

Our VAT calculation service is a free tool that automatically generates your invoices when you receive orders.

This service also has multiple features that can help you win big orders from more than 5 million companies that buy on Amazon. This includes showing the price of your product excluding VAT and a “downloadable invoice” logo on your eligible products. Click here to get started.
On average, sellers who have enabled the VAT calculation service see a 50% increase in B2B sales in the first month after registration4.
4Amazon internal data
European Expansion Accelerator

Sell internationally with just a few clicks

Sell your products internationally using Amazon's newest solution — the European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, pricing, sets shipping settings and templates, and enrols your products in fulfilment programmes in the stores you choose to expand to.
If you are already registered with a professional selling plan and sell in at least one Amazon Europe store, you only need a few clicks to get started:
1. Choose the stores to expand to
2. Accept the terms and conditions of selling internationally
3. Click the "Start Expansion" button

Already selling on Amazon?

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New to Amazon?

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Incentives for new sales partners
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We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer new seller incentives, including 5% back on your first €900,000 in branded sales, credits to try cost-per-click (CPC) advertising or kickstart your product reviews, and more, plus discounted Prime shipping on eligible offers, storage, returns, and more with Fulfilment by Amazon.

Get started today with these benefits for new selling partners:
  • get 5% back on your first €900,000 in branded sales
  • Out-of-country sellers take €180 off fulfilment fees using Amazon Global Logistics
  • Get 120 days free storage for 100 units plus 180 days free removals with Fulfilment by Amazon
  • Get a €45 credit for cost-per-click ads for Sponsored Products — you can choose the offers you want
  • Get a €45 credit for cost-per-click ads for Sponsored Products — the bids
    are up to you.
  • Enrol one product in Vine for free for up to 30 trusted reviews (€180 value)
See below for a full list of benefits for new sellers and how to qualify. Terms and conditions apply —visit Seller Central  for details.
illustration of a data scientist optimising seller growth opportunities on a large touch screen

Over €45,000 in potential benefits.

Amazon selling programme

Your benefits

How do I get my benefits

Brand registry benefits
5% new brand bonus on for your first €900,000 in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first purchasable ASIN. Learn more
€180 credit
Register your brand under Amazon Brand Registry and be identified as a brand owner no later than six months after you list your first purchasable ASIN, and register a product with Vine as a brand owner no later than 90 days after identification. Find out more.
Fulfilment by Amazon benefits
120 days free storage on 100 standard size units (or 50 oversize units)

Apparel/Shoes and Bags: 120 days free storage on 100 units
Send inventory to an Amazon fulfilment centre within 12 months of listing your first purchasable ASIN for auto-enrolment in FBA New Selection.






€180 off fulfilment fees
Ship your items to an Amazon fulfilment centre within 90 days of listing your first purchasable ASIN.
Advertising benefits
€45 credit
Create a Sponsored Products campaign within 90 days of listing your first purchasable ASIN to receive a €45 credit.
€45 credit
Create a coupon within 90 days of listing your first purchasable ASIN.
The Amazon Seller app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, processing orders, responding to customers, and more—all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
man on his phone using the Amazon Seller app
Just have a few items to sell?
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