Sell products with the Prime badge directly from your warehouse

Click the “Getting Started” button to sign up for “Seller Fulfilled Prime”
Grow your business with <i>Seller Fulfilled Prime</i>

Grow your business with Seller Fulfilled Prime

Seller Fulfilled Prime is a Prime programme that allows sellers to deliver directly to Prime customers from their own warehouse. By participating in Seller Fulfilled Prime, you agree to meet the Prime requirements for your registered listings and, in particular, to fulfil orders at no additional cost to Prime customers.

Enjoy these benefits with Seller Fulfilled Prime

Reach the most loyal Amazon customers.
Reach the most loyal Amazon customers
With Seller Fulfilled Prime you can offer your products to our wide network of Prime members. By offering your products as Prime listings, Prime customers can use our filters to find your products more easily on the website, making your ASINs more visible and discoverable.
Offer a delivery promise.
Guaranteed delivery date message
For Prime orders fulfilled by sellers, Prime customers see the FREE Prime delivery message, making them more likely to make multiple and repeat purchases.
Benefit from Amazon 24/7 after-sale customer service
24/7 after-sale customer service
Amazon will handle post-order customer service on your behalf, at no additional cost to you. Customers can track orders, request refunds and submit returns via
Boost your sales with Lightning Deals.
Grow your business with Lightning Deals
One of Amazon's most visited pages is “Today’s Deals”, which contains a daily selection of discounted Prime products known as Lightning Deals. With Seller Fulfilled Prime, you can earn the Prime badge and start submitting your own Lightning Deals.
Manage your stock across multiple channels
Manage your inventory across multiple channels
It can be tricky juggling a wide range of orders across multiple e-commerce channels. Seller Fulfilled Prime makes these easier to manage as you can minimise out of stock situations by holding your inventory in your own warehouse.

Seller Fulfilled Prime in five easy steps

Step 1

Qualify for Seller Fulfilled Prime and complete the trial period.

Step 2

Store inventory in your own warehouse

Step 3

Process your orders and buy shipping labels from your preferred carriers

Step 4

We recommend that you pick, pack and ship on the same day

Step 5

Your preferred carrier picks up the orders and delivers them to your customers, meeting key delivery experience requirements in terms of delivery promises and on-time delivery.
<i>Seller Fulfilled Prime</i> in five easy steps

What are the requirements for Seller Fulfilled Prime?

To be eligible for Seller Fulfilled Prime, your business must meet the following Prime eligibility criteria, which apply to each product category:
  • Meet delivery promise goals based on product level and warehouse location
  • Meet a punctuality rate of at least 90%
  • Provide a valid tracking ID for at least 99% of shipments
  • Meet an order cancellation rate of less than or equal to 0.5%
  • Offer Prime members free shipping and free returns (some exceptions apply).
  • Make your Prime-registered products available nationwide
All offers registered with Prime benefit from Amazon's high-quality customer service, which is provided at no additional cost.


Get answers to FAQs about Seller Fulfilled Prime.
What is the trial period?
Before your Seller Fulfilled Prime listings can qualify for Prime, you must complete a trial period to prove that you can meet the requirements in terms of Prime fulfilment excellence and customer satisfaction. During the trial period, the Prime badge will not appear on items registered with Seller Fulfilled Prime. Once you've successfully completed the trial period, you will automatically be registered with Seller Fulfilled Prime and your registered ASINs will display the Prime badge for customers, subject to certain delivery speed thresholds.
Which products are best suited to Seller Fulfilled Prime?
  • Products with seasonal or unpredictable demand
  • Items with many variations
  • Slow-moving goods
  • Inventory that requires special handling or preparation
What does Seller Fulfilled Prime cost?
Amazon does not charge any additional fees for Seller Fulfilled Prime. You pay standard Amazon referral fees.
How can I lodge a complaint regarding the commitments to the European Commission?
As part of the commitments Amazon has made to the European Commission, should you have any complaints concerning Amazon's compliance with the commitments, you can fill out a complaint form and send it to the Monitoring Trustee at or to Alcis Advisers GmbH, Fasanenstraße 73, 10719 Berlin, Germany.

The complaint form and further information can be found on the Monitoring Trustee website:
Amazon logo: Germany
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