FULFILMENT BY AMAZON

Fulfilment between the EU and the UK

Expand your e-commerce business across the EU-UK border
Selling across borders opens up a whole new world beyond your home marketplace. By tapping into new marketplaces, you have the opportunity to expand your customer reach and increase your sales. Amazon offers multiple solutions to make growing your business easier than ever before with Fulfilment by Amazon.
Already selling with FBA?
Learn about the European Fulfilment Network between the UK and the EU
New to Amazon?
€39 (excluding VAT) per month + selling and shipping fees
Fulfilment between the EU and the UK

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"We're happy that we can use cross-border shipping to the UK again. It allows us to offer our products to a key target market and expand the reach of our popular brands."

Timo Duschl
Amazon Key Account Manager

Dual Inbounding and Remote Fulfilment

Amazon offers two solutions to help you seamlessly sell across borders between the EU and the UK — Remote Fulfilment and Dual Inbounding.

Dual Inbounding

Remote Fulfilment

With Dual Inbounding, your inventory is shipped to both your primary (e.g. EU) and secondary (e.g. UK) FBA networks. This allows you to store inventory locally in both regions, benefit from local fulfilment fees and provide the fastest possible delivery to your customers on EU and UK marketplaces. This process is made really easy with our complete solutions for customs clearance, transportation and indirect representation.
With Remote Fulfilment, you can sell across the EU-UK customs border without having to store inventory in the country of the target marketplace or register for VAT there. Simply send your FBA inventory to your local fulfilment centres, then Amazon will take care of collecting and remitting VAT on your behalf when handling your cross-border orders.
Advantages of Dual Inbounding:
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Local fulfilment fees in both regions
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Faster delivery times for customers
Advantages of Remote Fulfilment:
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Save on storage and VAT registration in the target marketplace
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Flexible fulfilment from existing FBA inventory
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Amazon takes care of VAT collection and remittance

What's the difference between Dual Inbounding and Remote Fulfilment?

Comparison

Dual Inbounding

Remote Fulfilment

Recorded importer
Seller
Customer
Amazon warehouse
Target
Source
VAT registration number (VRN)
VRN in target store
Not required
Customs
Selling Partner uses their own customs broker or an Amazon partner broker
Amazon handles customs clearance
Fees
Local fulfilment fees
Remote Fulfilment fees
fulfill
Fast local delivery
Cross-border delivery
Prime Badge
Yes
Yes
Price limit for ASINs
None
Must not exceed EUR 135/GBP 122
Customer experience
Customer sees the product as domestic
Customer sees the product as imported
A price tag and a document with a tick inside a shield symbol, representing a registered brand

Tip

Optimise fulfilment for fast delivery and demand testing

Move your best-selling SKUs to local Dual Inbounding to ensure lightning-fast delivery. Use Remote Fulfilment to test demand without hassle.

How to get started with Dual Inbounding:

Get VAT compliant by applying for a valid VAT registration number for each country in which you want to store inventory.
Identify the products that you want to sell across borders. Update the rules for automated price adjustments in the Build International Listings tool, taking local fees into account.
Sign up for Amazon customs clearance and shipping services to ship inventory between the EU and the UK.

How to get started with Remote Fulfilment:

On the Seller Central home page, go to Inventory → Remote Fulfilment with FBA → the Marketplace Enrolment tab and enrol in Remote Fulfilment.
Select the products that you want to offer. Use the European Expansion Accelerator page to choose the stores in which you want to sell your products via the Remote Fulfilment programme.
Find out more about Remote Fulfilment fees and how they differ from standard FBA.

FAQ:

How can I estimate income and expenditure for cross-border sales?
Enter product details and shipping costs in the FBA Revenue Calculator. The tool provides a cost comparison between standard FBA, Remote Fulfilment between the UK and the EU and Pan-European FBA, accounting for differences in fees and cross-border shipping.
What regulations do I have to follow?
Before adding products, make sure they comply with product safety and compliance guidelines, environmental regulations and Amazon's policies. This includes providing the necessary compliance documentation.
While using Dual Inbounding, how do I manage cross-border customs clearance and transportation?
Amazon's customs clearance and shipping services provide an all-in-one solution for customs clearance, indirect representation and transportation services required for cross-border shipments. This allows you to easily expand your reach to millions of new customers across the border.
How can I ship products from China?
With Amazon Global Logistics, you can send ocean freight from China directly to the Amazon fulfilment network in the US, UK and EU.
Which countries can I sell in using Remote Fulfilment?
You can sell products on routes between the UK and Germany, France, Italy, Spain, the Netherlands and Sweden.
How do returns work with Remote Fulfilment?
Remote Fulfilment customer returns are handled in the same way as local FBA returns. If a customer returns an imported item, we'll send it back to the source fulfilment centre in the EU/UK, subject to return policies and fees.
How does the Build International Listings tool help with cross-border selling?
With the Build International Listings tool, you can synchronise listings prices and create listings in a primary store and transfer them to one or more target stores. This makes it easy to replicate your listings to additional Amazon stores and manage them in one marketplace.
How does the European Expansion Accelerator tool support the Remote Fulfilment programme?
The European Expansion Accelerator (EEA) tool is an automated end-to-end expansion solution that enrols your products into fulfilment programmes, translates and creates your offers, and sets pricing and shipping rate settings in the stores you have selected.
For expansion between stores in the EU and UK and vice versa, EEA automatically enrols your account in the Remote Fulfilment programme between the EU and the UK, activates export settings, identifies your products that are eligible for the programme and creates detail pages for these items to make them purchasable.

Start selling today

Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
€39 (excl. VAT) per month + referral fees
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