Selling Partner Appstore

On average, selling partners1 see a 10% increase in sales after switching to an app.

Reliable software partners

Discover powerful apps and find solutions for your unique business needs, from tools for automated pricing and product listing to fulfilment and tax services. We review all software partners and continuously monitor their performance to ensure that only high-quality apps are offered in the Selling Partner Appstore. Many apps focus on automating previously time-consuming and tedious daily tasks such as product research, filling out tax forms, and creating custom reports.

Discover the Selling Partner Appstore

Search

Save time and effort using search and filter functions to find the right solution for your specific needs.

Discover

Discover app collections such as Recommended, Popular and Trending, and Recently Viewed.

Filter

Filter by category, supported programmes, star rating, language, supported marketplaces, and more.

Currency selection

Select the currency in which you want prices to be displayed.

Detail page

Get information and pricing, see screenshots, and much more, to help you make purchasing decisions.

Ratings and reviews

View ratings and reviews for each solution to make informed purchasing decisions.

On average, selling partners2 who use apps to create listings can list their products 37% faster.

Discover software partners in a growing range of categories

Product listing

Product research and scouting
Offer
Automated pricing

Customer dialogue

Ratings and reviews
Buyer-Seller Messaging Service

Inventory and fulfilment

Manage inventory and orders
Fulfilment solutions

Accounting and finances

Bookkeeping
Financing and credit
Taxes
Analytics and reports
Disbursement solutions

Marketing

Advertising optimisation
Promotions

E-commerce management

Connectors for e-commerce solutions
End-to-end solution
System integrators

On average, selling partners3 using apps see a 43% reduction in the time it takes to make the first sale after the listing is created.

Using the Selling Partner Appstore

Step 1

Visit the Selling Partner Appstore home page and sign in to your seller account.

Step 2

Search the Appstore using keywords to find the right solution for your business. You can also find trending and recommended apps tailored to you.

Step 3

Use filters to narrow down your results by price, star rating, or other options to find what you need.

Step 4

Browse through the results and use the brief description to quickly grasp the value proposition.

Step 5

If you've found a solution that you're interested in, you can find out more about it on the detail page.

Step 6

To learn more, visit the software partner's website.

Step 7

Finally, authorise the app to access your data by clicking the Authorise Now button on the detail page.

Visit the Selling Partner Appstore

FAQ

Can apps be integrated with Seller Central?

Some apps are standalone, while others integrate directly with Seller Central. However, all apps have access to the same data offered by Marketplace Web Services and Selling Partner APIs.

How does Amazon review third-party apps?

Amazon reviews all software partners when they are registered and onboarded and continuously monitors performance to ensure that apps comply with Amazon policies.

Where can I get support for my third-party app?

If you have any questions about technical support or customer service, please contact the software partner directly. Amazon is not directly involved in developing or selling third-party apps. We recommend that all software partner users leave ratings and reviews in the Selling Partner Appstore.

What do the apps cost?

The software partners set their own prices. Pricing information is available on the respective app detail page.

Who is eligible to leave a review in the Selling Partner Appstore?

Only verified users of an app can leave a review, as long as they have used the app for a certain period of time.

How are ratings calculated?

Amazon calculates a product's star ratings based on a machine-learning model instead of a raw-data average. The model takes into account factors such as the age of a rating, whether the ratings are from verified buyers, and factors that prove the author's trustworthiness.

I'm a new software developer. How can I be added to the Selling Partner Appstore?

If you're a software developer and would like to become a software partner, visit developer.amazonservices.com to learn more.