Selling Partner Appstore

Discover Amazon-approved software partners to automate and manage your operations and boost your sales.
Marketplace Appstore and SPN video preview
On average, selling partners1 see a 10% increase in sales after switching to an app.

Reliable software partners

Discover powerful apps and find solutions for your unique business needs, from tools for automated pricing and product listing to fulfilment and tax services. We review all software partners and continuously monitor their performance to ensure that only high-quality apps are offered in the Selling Partner Appstore. Many apps focus on automating previously time-consuming and tedious daily tasks such as product research, filling out tax forms, and creating custom reports.





1.4 million+

selling partners

Discover the Selling Partner Appstore

Icon: a hand holding a floating dollar sign


Save time and effort using search and filter functions to find the right solution for your specific needs.
Icon: stage lights illuminating as a spot light


Discover app collections such as Recommended, Popular and Trending, and Recently Viewed.
Icon: a rectangle with 3 sliding adjustments


Filter by category, supported programmes, star rating, language, supported marketplaces, and more.
Icon: a circle with starburst lines, a dollar sign inside, and cursor hovering over it

Currency selection

Select the currency in which you want prices to be displayed.
Icon: a computer monitor with pie chart and graphs

Detail page

Get information and pricing, see screenshots, and much more, to help you make purchasing decisions.
Icon: a star with lines coming off of it

Ratings and reviews

View ratings and reviews for each solution to make informed purchasing decisions.
On average, selling partners2 who use apps to create listings can list their products 37% faster.

Discover software partners in a growing range of categories

Product listing

  • Product research and scouting
  • Offer
  • Automated pricing

Customer dialogue

  • Ratings and reviews
  • Buyer-Seller Messaging Service

Inventory and fulfilment

  • Manage inventory and orders
  • Fulfilment solutions

Accounting and finances

  • Bookkeeping
  • Financing and credit
  • Taxes
  • Analytics and reports
  • Disbursement solutions


  • Advertising optimisation
  • Promotions

E-commerce management

  • Connectors for e-commerce solutions
  • End-to-end solution
  • System integrators
On average, selling partners3 using apps see a 43% reduction in the time it takes to make the first sale after the listing is created.

Using the Selling Partner Appstore

Step 1

Visit the Selling Partner Appstore home page and sign in to your seller account.

Step 2

Search the Appstore using keywords to find the right solution for your business. You can also find trending and recommended apps tailored to you.

Step 3

Use filters to narrow down your results by price, star rating, or other options to find what you need.

Step 4

Browse through the results and use the brief description to quickly grasp the value proposition.

Step 5

If you've found a solution that you're interested in, you can find out more about it on the detail page.

Step 6

To learn more, visit the software partner's website.

Step 7

Finally, authorise the app to access your data by clicking the Authorise Now button on the detail page.


Can apps be integrated with Seller Central?
Some apps are standalone, while others integrate directly with Seller Central. However, all apps have access to the same data offered by Marketplace Web Services and Selling Partner APIs.
How does Amazon review third-party apps?
Amazon reviews all software partners when they are registered and onboarded and continuously monitors performance to ensure that apps comply with Amazon policies.
Where can I get support for my third-party app?
If you have any questions about technical support or customer service, please contact the software partner directly. Amazon is not directly involved in developing or selling third-party apps. We recommend that all software partner users leave ratings and reviews in the Selling Partner Appstore.
What do the apps cost?
The software partners set their own prices. Pricing information is available on the respective app detail page.
Who is eligible to leave a review in the Selling Partner Appstore?
Only verified users of an app can leave a review, as long as they have used the app for a certain period of time.
How are ratings calculated?
Amazon calculates a product's star ratings based on a machine-learning model instead of a raw-data average. The model takes into account factors such as the age of a rating, whether the ratings are from verified buyers, and factors that prove the author's trustworthiness.
I'm a new software developer. How can I be added to the Selling Partner Appstore?
If you're a software developer and would like to become a software partner, visit to learn more.

Selling Partner Appstore

Discover Amazon-approved software partners to automate and manage your operations and boost your sales.
1 The analysis is based on a comparison of sellers who sell on at least one Amazon marketplace worldwide using APIs with similar sellers who do not use APIs
2 The analysis is based on sellers who used listings apps compared to sellers who used other apps in the first 30 days
3 The analysis is based on affiliate sellers, who had an average of 16.4 days until the first sale, compared with non-affiliate sellers, who had an average of 28.9 days until the first sale
Amazon logo: Germany
© 2024 Inc. or its affiliates
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo