Prime Day

Amazon Prime Day: Accelerate your growth with Amazon Promotions

For Amazon selling partners, Prime Day is much more than just a revenue boost — it can be a great way to increase brand awareness and traffic for new products.
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Prime Day
Julie Stott HONEYCAT
Prime Day 2020 has exceeded all expectations. On the first day, we were able to observe a 700% increase in sales, which led to record revenue for us.
Caron ProschanCEO of Simply Gum

Why should you run offers on Prime Day?

On Prime Day 2020, independent third-party providers—mostly small and medium-sized companies—had their highest sales days ever and achieved 3.5 billion dollars in revenue.
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Marketing
Benefit from Amazon's online and offline marketing measures aimed at maximising traffic on the Prime Day site.
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Discoverability
Your offers appear on the offers page, which helps promote your brand and makes your products easier for customers to find.
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Revenue potential
Offers include a discount on selected products and can be a useful lever to increase sales.
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Visibility
Products that run as offers receive additional badging in search results and help customers find your best products.

What types of offers are there?

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Create an offer
Discounts that are available for a limited time period or for the duration of an event.
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Create an exclusive Prime discount
Exclusive Prime discounts stand out in searches and product pages — and can only be redeemed by Prime members.
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Create a Prime exclusive coupon
Give a discount on products in demand or offer customers a bundled offer.

Get ready for Global Prime Day

With over 200 million paying Prime members worldwide, you can take advantage of a global scale to reach more customers on Prime Day.
Global Prime Day

Start Prime Day preparations

Choose your marketplace

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In the first hours of Prime Day, we were able to see growth of 145% more than previous year. In just one day, we sold more Furbos than in the last three months and we almost doubled our revenue compared to the previous year.
Victor Chang and Maggie CheunggCo-founders of Furbo
Victor Chang and Maggie Cheung

Final tips for Prime Day

Start sending in inventory early

Ship the entire inventory by the deadline and increase revenue even further with pre-event campaigns. For best results, calculate expected demand and sales targets in advance.

Another tip: Do not worry about inventory limits — we take seasonal revenue highs, recent growth and product popularity into account when determining inventory limits.

Combine offers with other marketing measures

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Sponsored Products
The programme in which you can quickly use cost-per-click advertising to increase the visibility of your products.
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A+ content
Enhance product descriptions on the brand’s product detail page with A+ content to help customers make purchasing decisions.
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Brand stores
Promote your brand and products with your own multi-page shop page to optimally present yourself.
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