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Selling partners* based in Europe saw their sales on grow to over 30% of their overall sales in Amazon's stores in Europe in the first year of launch. This further accelerated to over 50% of European sales in the second year.

*Analysis based on Selling Partners who are registered in Europe, who launched on between 2017 and 2019 and who generated at least $100k in sales in 2019 in Amazon's stores in Europe.

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