Sell across Europe

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Expand to Europe


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Amazon makes selling in Europe simple and easy

Understanding tax codes and product regulations, creating effective listings, and providing localised customer service can be complex when extending business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing pan-European customer base.
European Expansion Accelerator

Sell internationally with just a few clicks

Sell your products internationally with Amazon's brand new solution — the European Expansion Accelerator. The European Expansion Accelerator is a free automatic expansion solution that creates product offerings, sets prices, configures shipping settings and models, and prepares your products for shipping processing in the stores where you want to expand.
If you have already signed up for a professional selling plan and sell in at least one Amazon Europe store, a few clicks is all it takes to get started:
1. Select the stores you would like to expand into
2. Accept the terms and conditions of international sale
3. Click on the "Start Expanison" button

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One account – all of Europe

One account – all of Europe

With just one account you can reach customers all across Europe with our five EU marketplaces (,,,, and and manage all your listings and inventory in Europe.
Boost your sales with new selling opportunities

Boost your sales with new opportunities

With more than 30 product categories available, there are many products you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar.
Manage taxes and payments

Manage taxes and payments

If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help make your VAT registration straightforward. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.

176 million

visitors per month in the UK, Germany, France, Italy & Spain
Source: SimilarWeb, December 2020


Selling partners with sales of over 100,000 US dollars in the European Amazon stores in 2020


products sold per minute in the European Amazon stores in 2020

Manage multiple European languages

There are over 200 languages spoken on the continent. But don’t worry; Amazon’s free listing and translation tools effectively remove language barriers between you and your customers. The main languages of our five marketplace pages are covered: German, French, Italian, Spanish and of course, English.
Sell on Amazon in Europe Manage in European languages

4 tips for selling across Europe

Helpful resources

VAT guidance

VAT guidance

Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Centre. You can also read all about what’s required: download our EU VAT Guide.
Explore FBAs European solutions

Explore FBAs European solutions

Amazon offers a choice of three fulfilment solutions all across Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the solution that best suits your business, read on below. To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon Business for Brexit help page (login required)
Explore Amazon Seller Help

Explore Amazon Seller Help

Find answers to all your questions regarding selling across Europe in this central information resource.

Start selling today

Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
€39 (excl. VAT) per month + referral fees
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