Amazon promotions: Use offers and coupons to promote your products
Customers are proactively looking for the best offers on Amazon, especially during holidays and Amazon events. Submitting offers and coupons to Amazon can help you optimise your sales, brand awareness, and reviews!
A discount that is displayed on the Amazon offers page for seven days. It can be used to drive traffic to your entire catalogue, draw attention to one or more brands, and display products on the offer page for a longer period of time.
The offer proposals are revised weekly. Check them regularly so you don't miss out on any opportunities.
Use high-quality images for your offers
Make sure that the image does not contain any text, logos, or watermarks that are not part of the product itself. If an offer does not meet Amazon's product image requirements or is not representative of the products within the offer, the deal may be cancelled.
Add A+ content
Brand owners can add A+ content to their offers to improve product description and help customers make purchasing decisions.
Combine your offer with a Sponsored Products campaign
Sponsored Products is a self-service advertising programme that allows you to quickly create cost-per-click ads to improve visibility.
Monitor the status of your offer
Track the status of your offer regularly before it expires in the Offers Dashboard and avoid making any changes to the ASINs included in the offer during that time.
Learn how to combine offers with other marketing efforts
Find answers to frequently asked questions about offers and coupons on Amazon.
Why place offers?
Lightning Deals and seven-day offers can be a useful lever to increase sales and reduce inventory.
How do I qualify to run offers?
Currently, only selling partners who have booked the Professional tariff are eligible to place offers. In addition, your products must meet certain criteria. For a full list, see Seller Central Help pages.
Do I have to pay a fee to run a Lightning Deal or seven-day offer?
You pay for every Lightning Deal or seven-day offer that is submitted and successfully completed. The fee is displayed during offer creation in Seller Central when you select the schedule for the offer. The fee may change depending on the date your offer runs.
How can I create Lightning Deals and seven-day offers?
Log in to Seller Central. Click Advertise and select Offers. Click Create a new offer, select the products you want to offer, and follow the workflow to configure and schedule the offer.
Is it possible to cancel an offer after it has been submitted?
You can cancel a submitted offer at any time. However, we recommend that you cancel your offer ,at least 25 hours before the start time to avoid a fee and not be excluded from creating offers in the future.
Where can I track the performance of my offer?
You can see the performance of your seven-day offers and Lightning Deals on the Manage offers page in Seller Central.
You can now reach millions of customers through your Seller Central account. By registering, you can access stores in Europe and other international stores. Your account configuration is set to sell across Europe. You can sell in these stores without incurring additional subscription fees. After registration, all you need to do is create listings in your primary store. Eligible listings are automatically recreated across all European stores using the Build International Listings tool. If you wish to change the selection of stores in which your products are listed and sold, please visit the listing settings page and update your preferences (login required).