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Shakti Mat: How the SAS Pro programme increased sales by 130% and paved the way for international growth
Joining the programme was an important step for us to grow on Amazon. We wanted to make full use of the marketplace's potential.
Florian, Amazon & Marketplaces Manager
Shakti Mat is a company that sells acupressure mats and other acupressure products. The brand was founded in Germany seven years ago and initially enjoyed great success on the websites of its two co-founders, Dr Glynn Ryland and Stephanos Pantelas. In 2019, the company began selling on Amazon and is now aiming to expand into France and Spain.
Although Shakti Mat was successful on its own platforms, selling on Amazon proved difficult. Sales were limited compared to those on the company's own websites. It was obvious that professional assistance was needed to fully capitalise on Amazon's potential.
In order to progress, Shakti Mat decided to join Amazon's SAS Pro programme in September 2022. Florian, a team member at Shakti Mat, explains:
"Joining the programme was an important step for us to grow on Amazon. We wanted to make full use of the marketplace's potential."
Although Shakti Mat was successful on its own platforms, selling on Amazon proved difficult. Sales were limited compared to those on the company's own websites. It was obvious that professional assistance was needed to fully capitalise on Amazon's potential.
In order to progress, Shakti Mat decided to join Amazon's SAS Pro programme in September 2022. Florian, a team member at Shakti Mat, explains:
"Joining the programme was an important step for us to grow on Amazon. We wanted to make full use of the marketplace's potential."
Product listings
Offers
Advertising
Florian also highlights how:
"Taking part in Top Deals was a crucial step for our growth, and optimising our product listings resulted in a better conversion rate and more sales."
As part of the programme, Shakti Mat focused on several key areas:
1. Optimising product listings:
Florian says the team worked tirelessly to optimise their product listings. This included using A+ Content and refining titles and bullet points
Florian says the team worked tirelessly to optimise their product listings. This included using A+ Content and refining titles and bullet points
2. Top Deals for growth:
The company took advantage of the opportunity to participate in Top Deals, resulting in a significant increase in sales.
The company took advantage of the opportunity to participate in Top Deals, resulting in a significant increase in sales.
3. Amazon Marketplace Consultant:
Florian emphasised the benefits of dedicated support from an Amazon Marketplace Consultant who could quickly answer questions and solve problems.
Florian emphasised the benefits of dedicated support from an Amazon Marketplace Consultant who could quickly answer questions and solve problems.
4. Introducing advertising campaigns:
Shakti Mat launched targeted advertising campaigns to increase traffic to their product pages and increase visibility.
Shakti Mat launched targeted advertising campaigns to increase traffic to their product pages and increase visibility.
Shakti Mat is currently working tirelessly to prepare for Prime Day in order to further increase sales. The company is also working with an Amazon advertising specialist to optimise its advertising strategy.
Thanks to the SAS Pro programme, Shakti Mat achieved an impressive sales growth of 130% in just one year. This success was due to several factors, as Glenn explains:
"Taking part in Top Deals was a crucial step for our growth, and optimising our product listings resulted in a better conversion rate and more sales."
Shakti Mat plans to expand its presence on international marketplaces and create product listings for additional products. The collaboration with Amazon's SAS Pro programme is continuing to write their success story on Amazon, as Fabian concludes:
"The plan is to continue growing on Amazon."
Thanks to the SAS Pro programme, Shakti Mat achieved an impressive sales growth of 130% in just one year. This success was due to several factors, as Glenn explains:
"Taking part in Top Deals was a crucial step for our growth, and optimising our product listings resulted in a better conversion rate and more sales."
Shakti Mat plans to expand its presence on international marketplaces and create product listings for additional products. The collaboration with Amazon's SAS Pro programme is continuing to write their success story on Amazon, as Fabian concludes:
"The plan is to continue growing on Amazon."
INDUSTRY
HEALTH
PROGRAMME
SAS PRO
START DATE
SEPTEMBER 2022
GMS GROWTH
130% YOY
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