The benefits you get from Amazon Launchpad and the brand awareness were the deciding factors for me. In my network I'd seen other businesses do really well on there, so it came highly recommended as well.
We initially struggled with brand awareness and just getting our name out there. The top of funnel was proving very expensive, being on Amazon Launchpad really helped us, the sheer volume of customers on Amazon saw us grow our customer base quickly.
Toddle was launched on Amazon Launchpad just before the pandemic, which was a perfect time to launch with shops shutting, as our retail sales in the first year stopped. Amazon Launchpad really saved us.