EVENTS & WEBINARS
Learn more from our Amazon webinars
These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want a deeper dive.
Watch recordings on demand in your own time or join an upcoming live session where you can ask your questions live to our experts!
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Upcoming webinars
Dates: Tuesday 7 June 2022 from 9.00 am to 12.00 pm CEST
Plan. Preparation. Prime Day.
Stage: All
Group: for professional sellers and merchants
Group: for professional sellers and merchants
Join Amazon Ads to learn how to create the best strategy for your next peak period. During our virtual summit, we'll help you create a customised plan to make the most of your most important shopping days:
- Create a solid foundation for your advertising with strong product detail pages
- Depending on your advertising experience, learn how to set up a campaign at peak times or how to optimise an existing one
- Review common advertising challenges (remember to plan event-specific budgets for your campaign or identify top-ranking keywords) and get quick fixes
- Use your reports to keep up the momentum and gain valuable insights for your next peak period
Dates: Wednesday 8 June 2022 from 9.00 am to 12.00 pm CEST
Plan. Preparation. Prime Day.
Stage: All
Group: for merchants or sellers registered in the Amazon Brand Registry
Group: for merchants or sellers registered in the Amazon Brand Registry
Join Amazon Ads to learn how to create the best strategy for your next peak period. During our virtual summit, we will help you create a customised plan so that you can make the most of your most important shopping days. We'll cover the following topics
- Explore how to incorporate different brand shopping experiences into your planning stages
- Learn about the importance of consistent branding across advertising with insights from Amazon guest speakers
- Discover various reports and solution-specific insights focused on success during peak periods
Dates: Multiple dates
Get started with sponsored ads
Stage: Introduction
Group: Get started with sponsored ads
Group: Get started with sponsored ads
- Learn how to grow your business with Amazon Advertising sponsored ads and maximise sales
- Live demo for creating your first campaign
- Live Q&A session with advertising professionals
Dates: Multiple dates
Understanding campaign organisation
Stage: Intermediate beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- We're going to go through the different stages of campaign management
- Detailed insight into portfolios and ad groups
- Live Q&A session with advertising professionals
Dates: Multiple dates
Introduction to bids and budgets
Stage: Beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn the basics of budgeting and bidding features
- Live demo for setting and adjusting campaign budgets and bids
- Live Q&A session with advertising professionals
Dates: Multiple dates
Introduction to keywords and sponsored ads
Stage: Beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn about the role keywords play in the success of your manual campaigns
- Choose the right keywords based on your advertising goals
Dates: Multiple dates
Introduction to campaign targeting methods
Stage: Beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Explore different targeting methods: automatic and manual, keyword and product
- Learn how and when to choose each targeting method to maximise campaign results
- Live Q&A session with advertising professionals
Dates: Multiple dates
Create your store on Amazon
Stage: Beginners
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to create a free, multi-page store to promote your story and selections
- Step-by-step live demo to create a store
- Live Q&A session with advertising professionals
Dates: Multiple dates
Building your brand identity with Amazon Advertising
Stage: Beginners
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to strategically build your brand on Amazon with our advertising solutions and marketing tools
- Learn how to measure the impact of your brand building to optimise your ad design for advertising campaigns
- Live Q&A session with advertising professionals
Dates: Multiple dates
Next steps for success with sponsored ads
Stage: Beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to promote your selections and offers, reach new brand customers and increase brand awareness on a large scale
- Live demo to set up your manual campaign
- Live Q&A session with advertising professionals
Dates: Multiple dates
Growing worldwide: Tips for advertising on multiple marketplaces
Stage: Intermediate beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Build your international business and brand worldwide
- Learn how to run sponsored advertising campaigns on your eligible marketplaces
- Live Q&A session with advertising professionals
Dates: Multiple dates
Tips for optimising and expanding your targeting strategy
Stage: Intermediate beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to analyse and optimise your sponsored ad targeting strategy to meet your business goals
- Extend your reach through various targeting methods
- Live Q&A session with advertising professionals
Dates: Multiple dates
Tips for optimising your budget and bids
Stage: Intermediate beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to use budgeting and bidding strategies
- Scenario-based guidance
- Live Q&A session with advertising professionals
Dates: Multiple dates
Tips for optimising your keyword strategy
Stage: Intermediate beginners
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to identify your top-ranking keywords
- Learn how to refine your keyword and match type strategy
- Live Q&A session with advertising professionals
Dates: Multiple dates
Extend your reach with sponsored brands
Stage: Intermediate beginners
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to create a holistic strategy with sponsored brands and stores to maximise sales and awareness
- Live demo to create your first sponsored brands campaign and link it to your store
- Live Q&A session with advertising professionals
Dates: Multiple dates
How to optimise your store to win over buyers
Stage: Intermediate beginners
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to promote your story and selection with Store
- Learn how to identify traffic and sales with Store Insights
- Live Q&A session with advertising professionals
Dates: Multiple dates
Get to know your campaign tools: Spotlight on Sponsored Products reports
Stage: Intermediate
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to measure the success of your Sponsored Products campaigns
- Learn how to use your advertising reports to understand and optimise your results
Live Q&A session with advertising professionals
Dates: Multiple dates
Get to know your campaign tools: Spotlight on Sponsored Brands reports
Stage: Intermediate
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to measure the impact of your Sponsored Brands campaigns
- Learn how to use your advertising reports to understand and optimise your results
- Live Q&A session with advertising professionals
Dates: Multiple dates
Live advertising support: Chat with our advertising specialists
Stage: All
Group: For all sellers and merchants
Group: For all sellers and merchants
- Take advantage of our hands-on live support
- Ask our advertising specialist your questions
- Get tips on how to optimise your campaigns
Dates: Multiple dates
Prepare for advertising campaigns and build a solid foundation
Stage: All
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to prepare for advertising campaigns and improve your current results
- Learn about advertising eligibility criteria and key retail basics to consider when creating campaigns with sponsored ads
- Live Q&A session with advertising professionals
Dates: Multiple dates
Building your brand identity with Amazon Advertising
Stage: All
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to strategically build your brand on Amazon with our advertising solutions and marketing tools
- Learn how to measure the impact of your brand building to optimise your ad design for advertising campaigns
- Live Q&A session with advertising professionals
Dates: Multiple dates
Getting started with Sponsored Display
Stage: Intermediate beginners
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Learn how to use Sponsored Display to address the right target groups and achieve your goals
- Live demo for creating your first campaign
- Live Q&A session with advertising professionals
Dates: Multiple dates
A detailed look at summary tasks
Stage: Intermediate
Group: For all sellers and merchants
Group: For all sellers and merchants
- Learn how to create and edit multiple sponsored ad campaigns at once
- We'll explore how to fill out bulk spreadsheets, understand your data and troubleshoot any issues you may have
- Live Q&A session with advertising professionals
Dates: Multiple dates
Stand out in shopping results with a Sponsored Brands video
Stage: Intermediate
Group: For merchants and sellers who are registered in the Amazon Brand Registry
Group: For merchants and sellers who are registered in the Amazon Brand Registry
- Here are tips on how to start your first ad
- We'll show you how to make a short, impactful video
- Live Q&A session with advertising professionals
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