EVENTS & WEBINARS

Learn more from our Amazon webinars

These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want a deeper dive.
Learn more from our Amazon Webinars
    Watch recordings on demand in your own time or join an upcoming live session where you can ask your questions live to our experts!
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Upcoming webinars

Dates: Tuesday 7 June 2022 from 9.00 am to 12.00 pm CEST

Plan. Preparation. Prime Day.

Stage: All
Group: for professional sellers and merchants
Join Amazon Ads to learn how to create the best strategy for your next peak period. During our virtual summit, we'll help you create a customised plan to make the most of your most important shopping days:
  • Create a solid foundation for your advertising with strong product detail pages
  • Depending on your advertising experience, learn how to set up a campaign at peak times or how to optimise an existing one
  • Review common advertising challenges (remember to plan event-specific budgets for your campaign or identify top-ranking keywords) and get quick fixes
  • Use your reports to keep up the momentum and gain valuable insights for your next peak period

Dates: Wednesday 8 June 2022 from 9.00 am to 12.00 pm CEST

Plan. Preparation. Prime Day.

Stage: All
Group: for merchants or sellers registered in the Amazon Brand Registry
Join Amazon Ads to learn how to create the best strategy for your next peak period. During our virtual summit, we will help you create a customised plan so that you can make the most of your most important shopping days. We'll cover the following topics
  • Explore how to incorporate different brand shopping experiences into your planning stages
  • Learn about the importance of consistent branding across advertising with insights from Amazon guest speakers
  • Discover various reports and solution-specific insights focused on success during peak periods

Dates: Multiple dates

Get started with sponsored ads

Stage: Introduction
Group: Get started with sponsored ads
  • Learn how to grow your business with Amazon Advertising sponsored ads and maximise sales
  • Live demo for creating your first campaign
  • Live Q&A session with advertising professionals

Dates: Multiple dates

Understanding campaign organisation

Stage: Intermediate beginners
Group: For all sellers and merchants
  • We're going to go through the different stages of campaign management
  • Detailed insight into portfolios and ad groups
  • Live Q&A session with advertising professionals

Dates: Multiple dates

Introduction to bids and budgets

Stage: Beginners
Group: For all sellers and merchants
  • Learn the basics of budgeting and bidding features
  • Live demo for setting and adjusting campaign budgets and bids
  • Live Q&A session with advertising professionals

Dates: Multiple dates

Introduction to keywords and sponsored ads

Stage: Beginners
Group: For all sellers and merchants
  • Learn about the role keywords play in the success of your manual campaigns
  • Choose the right keywords based on your advertising goals
  • Live Q&A session with advertising professionals
  • Dates: Multiple dates

    Introduction to campaign targeting methods

    Stage: Beginners
    Group: For all sellers and merchants
    • Explore different targeting methods: automatic and manual, keyword and product
    • Learn how and when to choose each targeting method to maximise campaign results
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Create your store on Amazon

    Stage: Beginners
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to create a free, multi-page store to promote your story and selections
    • Step-by-step live demo to create a store
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Building your brand identity with Amazon Advertising

    Stage: Beginners
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to strategically build your brand on Amazon with our advertising solutions and marketing tools
    • Learn how to measure the impact of your brand building to optimise your ad design for advertising campaigns
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Next steps for success with sponsored ads

    Stage: Beginners
    Group: For all sellers and merchants
    • Learn how to promote your selections and offers, reach new brand customers and increase brand awareness on a large scale
    • Live demo to set up your manual campaign
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Growing worldwide: Tips for advertising on multiple marketplaces

    Stage: Intermediate beginners
    Group: For all sellers and merchants
    • Build your international business and brand worldwide
    • Learn how to run sponsored advertising campaigns on your eligible marketplaces
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Tips for optimising and expanding your targeting strategy

    Stage: Intermediate beginners
    Group: For all sellers and merchants
    • Learn how to analyse and optimise your sponsored ad targeting strategy to meet your business goals
    • Extend your reach through various targeting methods
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Tips for optimising your budget and bids

    Stage: Intermediate beginners
    Group: For all sellers and merchants
    • Learn how to use budgeting and bidding strategies
    • Scenario-based guidance
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Tips for optimising your keyword strategy

    Stage: Intermediate beginners
    Group: For all sellers and merchants
    • Learn how to identify your top-ranking keywords
    • Learn how to refine your keyword and match type strategy
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Extend your reach with sponsored brands

    Stage: Intermediate beginners
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to create a holistic strategy with sponsored brands and stores to maximise sales and awareness
    • Live demo to create your first sponsored brands campaign and link it to your store
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    How to optimise your store to win over buyers

    Stage: Intermediate beginners
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to promote your story and selection with Store
    • Learn how to identify traffic and sales with Store Insights
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Get to know your campaign tools: Spotlight on Sponsored Products reports

    Stage: Intermediate
    Group: For all sellers and merchants
    • Learn how to measure the success of your Sponsored Products campaigns
    • Learn how to use your advertising reports to understand and optimise your results

    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Get to know your campaign tools: Spotlight on Sponsored Brands reports

    Stage: Intermediate
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to measure the impact of your Sponsored Brands campaigns
    • Learn how to use your advertising reports to understand and optimise your results
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Live advertising support: Chat with our advertising specialists

    Stage: All
    Group: For all sellers and merchants
    • Take advantage of our hands-on live support
    • Ask our advertising specialist your questions
    • Get tips on how to optimise your campaigns

    Dates: Multiple dates

    Prepare for advertising campaigns and build a solid foundation

    Stage: All
    Group: For all sellers and merchants
    • Learn how to prepare for advertising campaigns and improve your current results
    • Learn about advertising eligibility criteria and key retail basics to consider when creating campaigns with sponsored ads
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Building your brand identity with Amazon Advertising

    Stage: All
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to strategically build your brand on Amazon with our advertising solutions and marketing tools
    • Learn how to measure the impact of your brand building to optimise your ad design for advertising campaigns
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Getting started with Sponsored Display

    Stage: Intermediate beginners
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Learn how to use Sponsored Display to address the right target groups and achieve your goals
    • Live demo for creating your first campaign
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    A detailed look at summary tasks

    Stage: Intermediate
    Group: For all sellers and merchants
    • Learn how to create and edit multiple sponsored ad campaigns at once
    • We'll explore how to fill out bulk spreadsheets, understand your data and troubleshoot any issues you may have
    • Live Q&A session with advertising professionals

    Dates: Multiple dates

    Stand out in shopping results with a Sponsored Brands video

    Stage: Intermediate
    Group: For merchants and sellers who are registered in the Amazon Brand Registry
    • Here are tips on how to start your first ad
    • We'll show you how to make a short, impactful video
    • Live Q&A session with advertising professionals
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