Over €47,250 in potential incentives when you start selling on Amazon. Find out howOver €47,250 in potential incentives when you start selling on Amazon. Find out how
Introduction
This page should make creating and registering your professional selling partner account a smooth process.
The registration process can be conducted in a variety of different languages. You can change the default language using the drop-down selection in the bottom left-hand corner of the registration page.
Amazon is constantly updating the registration page to make things easier for selling partners. As a result, you may see a slightly different image than the one used in this article.
The registration process can be conducted in a variety of different languages. You can change the default language using the drop-down selection in the bottom left-hand corner of the registration page.
Amazon is constantly updating the registration page to make things easier for selling partners. As a result, you may see a slightly different image than the one used in this article.
Note
Please note that it is no longer possible to undo the individual steps of the registration process and return to the previous step to change the information provided. Check the information you've entered carefully and only move on to the next step when you're sure you've entered everything correctly.
Amazon Global Selling offers a variety of email guides to selling partners with registered accounts. We recommend regularly checking the email account that your Amazon account is connected to to make sure that emails from Amazon are not being classed as spam. Selling partners who unsubscribe from our emails will not receive email guides.
1. Creating a US Amazon selling account
What you need to consider
With Amazon's registration process, selling partners can register once and then open their account on multiple stores. This means that you only need to complete the registration and verification process once and then you can use the same account to sell worldwide on any Amazon store.
To sell on Amazon.com, you need to provide certain documents and information to register. We recommend that you have these documents on hand so that the registration process runs smoothly. The most important documents you'll need are:
To sell on Amazon.com, you need to provide certain documents and information to register. We recommend that you have these documents on hand so that the registration process runs smoothly. The most important documents you'll need are:
Valid government-issued ID or passport
Current bank account statement
or credit card
statement
Business Registration Documents
2. Registering a US Amazon selling partner account
Business Information
1. Select the country where your business is officially based
The first piece of information you'll need to provide is where the business is officially registered. To do so, select one of the locations from the drop-down list.
2. Select your business type
Not all businesses operate in the same way. Choose your business type depending on your business structure.
You have six options to choose from:
State-owned
Publicly-listed
Privately-owned (e.g. limited company, partnership, international sole proprietor)
Non-profit: Registered or unregistered tax-exempt corporation
Sole proprietor
Individual
3. Provide your business name
After you've selected your business type, enter your business name. This name is the legal name that you gave the business when you registered it with the competent authority.
4. Provide your legal business address and business registration number
Important
Provide your official business address. This address must match the address in the business registration and can be used to send a postcard for address verification. This address cannot be changed until verification has been completed.
Ensure your business location and business type are correct. Once this information has been saved, you won't be able to change it again until you have successfully completed the registration process. If you input this information incorrectly, you will need to start the registration process with a new email address.
Selling partner information
To register a US selling partner account, the primary contact or legal representative will need to provide their details in the "primary contact person information" section. Importantly, the same person will need to complete the verification process and provide the relevant documents. (See Section 3 and Section 4 for more details)
Make sure the information you enter matches the information in your personal documents (passport, driving licence).
If your identity document doesn't have an expiry date, you can enter a dummy date of three months from the date of application.
Confirm whether the information for the primary contact person belongs to a) the beneficial owner or
b) the legal representative of the business.
b) the legal representative of the business.
Confirm that you will update the beneficial owner information if there is a change. (Selling partners must keep their business contact information up to date so that we can contact them if necessary. To edit your business contact information, see Selling partner information).
Payment information
Bank account information
These are used to easily deposit and withdraw money between your bank account and your Amazon Payments account.
- Your bank account should be in the name of the primary contact or should be the business name that you gave to Amazon.
- To verify your bank account, you'll need your online banking credentials or you can provide Amazon with a bank statement.
Credit card information
A valid credit card number that is used to pay the monthly fee.
- The credit card holder doesn't have to be the same person registering the account.
- If the credit card billing address doesn't match the billing address you provided to the bank, account registration may fail.
- If you have selected the wrong selling plan, you can change it after registration has been completed.
Store and product information
- The store name is shown to customers in your Amazon listing. Once verification has been completed, you can edit your store name under "Settings" -> "Account Info" in Seller Central.
- Manufacturers or brand owners will be asked if they have a government-registered trademark for the branded products they want to sell on Amazon.
- Enter your store and product details. To learn more about product barcodes (UPC/EANs), click here.
3. Seller Identity Verification (SIV)
The person registered in the contact section must provide the following documents to verify their identity:
- Identity verification: Upload a government-issued identity document.
- Proof of address: Upload a bank account/credit card or bank statement.
Important
Before submitting the relevant documents, review the document requirements based on your business location here.
Important — Bank/credit card statement
- The name on the statement must match either the name of the business or the name of the contact person provided during registration.
- If the identity document provided does not match your place of residence, make sure that your proof of address was issued to your place of residence.
- You can blur the account number and monetary amounts but the rest of the document must be visible.
- The document must have been issued within the last 180 days.
- Accepted formats are *.png, *.tiff, *.tif, *.jpg, *.jpeg, and *.pdf.
- E-statements are accepted but must be unaltered (e.g. not cropped).
4. Guide for instant call identity verification (IPV)
Instant call identity verification (IPV)
The primary contact person registered in the account will be prompted to have a video call to complete verification. Our representative will call you to verify the original documents you uploaded and the information you submitted during registration.
1.
Select your preferred language for the video call.
2.
Join the next available video call. Alternatively, you can book an appointment for a future date.
3.
How to prepare for IPV — See more here.
What happens after your call?
Amazon will review your case internally and may contact you within two business days (if required) for further clarification.
If you missed your original appointment, a pop-up window will appear when you open Seller Central. Please reschedule and be punctual for the new appointment.
If you missed your original appointment, a pop-up window will appear when you open Seller Central. Please reschedule and be punctual for the new appointment.
5. Postal address verification (OTP)
Address verification
Amazon can verify your business address by sending a unique code to your business address. This step may not be necessary for all selling partners.
1.
You can track the status and expected delivery date of your postcard in Seller Central.
2.
Once you have received the postcard, enter the code in the box.
Important — Address verification
- Please do not enter incorrect OTPs. You only have three attempts to enter the correct OTP.
- Once you have used up your three attempts, you may not be able to proceed with registration. If that's the case, you'll need to open a new account.
6. Steps after Seller Identity Verification
You're one step closer to selling on Amazon!
If you've passed the SIV, you'll be able to access Seller Central. On the home page, you'll see two notifications prompting you to take action.
Deposit payment method
Your deposit payment method is missing, invalid or has not been assigned
A valid deposit payment method assigned to the current marketplace is required to use your "Selling on Amazon" account and to receive payments.
Add or update a deposit payment method
Alert
You must provide tax information
Tax identity information is required to open a Selling on Amazon account.
Provide tax identity information
It's important that you complete all necessary steps before you list your products on Amazon. If you don't complete these steps, customers won't be able to see any of the products you've listed.
Frequently Asked Questions
How do I update the payment method?
A valid payment method is required so that you can list your products on your Amazon account and receive payment.
Your bank account should be in the name of your primary contact or should be the business name that you gave to Amazon. To verify your bank account, you'll need your online banking credentials or will need to provide Amazon with an account statement.
- STAGE 1: Assign the payment method to the Amazon store you would like to sell on.
- Step 2: Enter the details of the bank account to which you would like to receive your payments.
How do I update tax information?
Regardless of the number of sales transactions in a calendar year, all selling partners on Amazon.com (including foreign selling partners or non-US taxpayers) must complete the tax information interview. Before you start selling on Amazon.com, you must complete this step.
To submit your information to Amazon, go to your Selling partner account information and click Tax Information. We'll guide you through entering your taxpayer information and validating your W-9 or W-8BEN form. The answers you provide during the tax interview automatically determine which IRS form (W-8BEN or W-9) applies to you.
To submit your information to Amazon, go to your Selling partner account information and click Tax Information. We'll guide you through entering your taxpayer information and validating your W-9 or W-8BEN form. The answers you provide during the tax interview automatically determine which IRS form (W-8BEN or W-9) applies to you.
Important — Tax interview
- Before you start your tax interview, be sure to read our guide and the frequently asked questions.
- You can click the information symbol in the tax information section for more information.
What happens next?
After updating your tax identity information, the message "Provided and Pending Validation" will appear in the Legal Entity section of the Account Info page. If we find that your information doesn't match IRS records, we'll send you an email with instructions on how to proceed.
Read our full guide to registering on Amazon in the US.
Read our full guide to registering on Amazon in the US.
Ready to sell with Amazon?
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