PERFECT LAUNCH PLAYBOOK AND INCENTIVES FOR NEW SELLING PARTNERS
Sell more with Amazon
Get started with Perfect Launch and incentives worth over €47,250
€39 (excl. VAT) per month + referral fees
What is Perfect Launch?
Speed matters in business. For Amazon selling partners, the first 90 days are particularly important to establish marketing, delivery, pricing, and other business processes to quickly generate sales after launch. Amazon data scientists refer to the use of five selling programmes—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing and Advertising—within those first 90 days as Perfect Launch. Selling partners who take these five steps within this critical time frame can generate sales faster, as the examples of many of the most successful selling partners have already shown.
Ready to follow their example? The launch guide is simple:
Ready to follow their example? The launch guide is simple:
Enrol your brand in Brand Registry.
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your offers
Create promotional campaigns for Sponsored Products, coupons and/or offers.
Wenn Sie eine Markeninhaber sind, können Sie:
Ihre Marke im Amazon Brand Registry registrieren
A+ Inhalte für Ihre Produktauflistungen erstellen und hinzufügen
Produkte in Amazon Vine registrieren
Sponsored Brands-Anzeigen erstellen
Beim Erkunden dieser Dienste können Sie mehr als 47.250 € an neuen Verkäuferanreizen nutzen.
BRAND REGISTRY
Register your brand to be eligible for the New Brand Bonus
Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
New selling partners in the Professional plan who register a brand in the brand registry receive 10% back on their first €45,000 in branded sales, then 5% back in the first year until they make €900,000.
A+ CONTENT
Elevate your product page content
Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product information and additional rich content including images, videos, or product settings. Then run A/B testing to optimise your conversion using our Manage Experiments tool. Over the last year, thousands of sellers have used both to help maximise product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
VAT Calculation Service
Enable free automatic billing
Our VAT calculation service is a free tool that automatically generates your invoices when you receive orders.
This service also has multiple features that can help you win big orders from more than 5 million companies that buy on Amazon. This includes showing the price of your product excluding VAT and a “downloadable invoice” logo on your eligible products. Click here to get started.
This service also has multiple features that can help you win big orders from more than 5 million companies that buy on Amazon. This includes showing the price of your product excluding VAT and a “downloadable invoice” logo on your eligible products. Click here to get started.
FULFILMENT BY AMAZON
Give customers the Prime experience with your eligible offers
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack and deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible FBA offers carry the Prime logo as Amazon promises fast delivery and trustworthy customer service.
Selling partners in Germany were able to record an average increase in sales of 37%* when switching to FBA because customers highly appreciate the fast delivery times.3
New selling partners who register for Fulfilment by Amazon, register a product and send inventory to Amazon receive €90 credit for fulfilment fees on the Amazon Fulfilment Network, as well as free storage and customer returns with automatic registration for the FBA New Selection Programme. Customers can also receive €180 credit for fulfilment fees when using Amazon Global Logistics. In addition, they can be exempted from the surcharge for warehouse usage and the low-inventory cost coverage fee (pan-EU) for one year after the date of receipt of their first FBA inventory.
3 This percentage is based on an analysis of data per channel from Q4/2019 to Q4/2020 (excluding Q2/2020 due to the impact of COVID-19). This serves only as a general guide. It does not reflect real-time updated data and is not specific to an ASIN or product category. Actual results may vary depending on a variety of factors, including but not limited to seasonality, selling price and existing delivery solution. Amazon does not guarantee any particular outcome for your business by using FBA.
AUTOMATED PRICING
Adjust your pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
ADVERTISING
Show off your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase your conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign 5
Eligible new Professional sellers can receive €45 credit for sponsored product ads valid for up to 90 days after listing, as well as €45 credit for Amazon coupons to offer sales promotions to customers.
5Amazon internal data, 2019
European Expansion Accelerator
Sell internationally with just a few clicks
Sell your products internationally using Amazon's newest solution — the European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, pricing, sets shipping settings and templates, and enrols your products in fulfilment programmes in the stores you choose to expand to.
If you are already registered with a professional selling plan and sell in at least one Amazon Europe store, you only need a few clicks to get started:
1. Choose the stores to expand to
2. Accept the terms and conditions of selling internationally
3. Click the "Start Expansion" button
2. Accept the terms and conditions of selling internationally
3. Click the "Start Expansion" button
Incentives for new selling partners
Start with over €47,250 in incentives
Get up to 10% back on branded sales
We're investing in new brands on Amazon. Enrol your brand in Amazon Brand Registry to enjoy the following benefits:
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
€180 credit for Amazon Vine
Promote, fulfil and grow with confidence
You've put everything into your business — so let's start your Amazon journey with confidence. All new selling partners on the Professional plan can take advantage of the following benefits:
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
When you use Fulfilment by Amazon, you’ll get free storage and customer returns with automatic registration for the FBA New Selection programme
Exemption from the surcharge for warehouse usage for one year after receipt of your first FBA inventory and from the low-inventory cost coverage fee (pan-EU) for the first year after activating pan-EU
€45 credit for creating Sponsored Products campaigns
€45 credit towards Amazon coupons
See below for a full list of incentives for new selling partners and how to qualify. Incentives for new sales partners are subject to the respective terms of use. Visit Seller Central to learn more.
Over €47,250 in incentives
Amazon selling program
Your benefits
How do I get my benefits
Fulfilment by Amazon benefits
€90 credit for fulfilment fees in the Amazon Fulfilment Network
Use the Amazon Partnered Carrier programme to ship eligible products to the Amazon Fulfilment network within 90 days of listing. Unused credit expires one year after receipt of your first FBA inventory. Learn more.
€180 off fulfilment fees
Use Amazon Global Logistics
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic registration to the FBA New Selection programme
Send eligible products that are new to FBA to the Amazon Fulfilment Network within 90 days of listing to automatically enrol in the FBA New Selection programme. Learn more.
Exemption from the low-inventory cost coverage fee (pan-EU)
Professional sales partners who are new to selling in the EU are exempt from the low-inventory cost coverage fee (pan-EU) for the first year after registering for pan-EU. Learn more.
Exemption from the surcharge for warehouse usage
Send eligible products to the Amazon Fulfilment Network. Exemption expires one year after receipt of your first FBA inventory. Learn more.
Advertising benefits
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in Amazon Ads Campaign Manager within two weeks of meeting the Sponsored Products requirements. Credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of listing. Credit expires one year after the first coupon has been created. Learn more.
The Amazon Seller app
Manage your online business on the go
The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, processing orders, responding to customers, and more—all from your mobile device.
Start selling on Amazon online today
€39 (excl. VAT) per month + referral fees
Just have a few items to sell?
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