Expand your business throughout the European Union with Pan-European Fulfilment by Amazon

To sell your FBA products in Amazon EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment center. You can also sell your products in Amazon's new EU stores, which are available in the Netherlands, Poland, Sweden and Belgium.

Once you've shipped your products to an EU fulfilment centre, we'll store your inventory in our EU Fulfilment Network in the countries you have enabled for inventory placement. This is to ensure that your products are available to meet expected customer demand. We will distribute your inventory to these countries at no additional cost.

To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you will need to enable placement in Germany. For orders in Belgium, you will need to enable placement in Germany or France.

Pan-European FBA is available at the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden and Belgium.

As of 1 January 2021, the UK is no longer part of Pan-European FBA. To sell in the UK and EU4 with FBA, you will need to send inventory to fulfilment centres in the UK and EU4 or send through Remote Fulfilment between the UK and the EU.

With pan-European FBA, you pay local fulfilment fees in all EU countries that are enabled for storage and cross-border fulfilment fees (EFN) in the remaining EU countries. A detailed list of FBA fees can be found in this guide.

To register for Pan-European FBA, you must meet the following admission requirements:

1. Create an Amazon selling partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products with the same SKU in all required Amazon Europe stores This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet pan-European product requirements.
5. Make sure that you are compliant with VAT. To learn more about VAT compliance, click here.
6. Send your inventory to an Amazon fulfilment centre in the EU.

When you enable countries for inventory placement, you give Amazon permission to store your FBA inventory in any of those countries. Amazon can then move your inventory between EU fulfilment centers free of charge at any time at its discretion.

You can track the movement of your inventory using the Cross-Border Inventory Movement Report, the Daily Inventory History Report and the Amazon Fulfilled Shipments Report.

To sell your products in EU stores, you must create listings on each of these marketplaces. You can use the same process that you used to create listings in your domestic store. The same FNSKU must be provided for all listings created.

To list your products, you can use the tool to create international listings and choose which stores you want to expand your business in. The detailed process can be found in the pan-European FBA handbook, which is available here.

You can register low-price FBA offers that are eligible for the pan-European FBA programme and Remote Fulfilment between the UK and the EU. Products will automatically benefit from low-price FBA rates when their price is equal to or lower (including value added tax (VAT)) than the following amounts:

£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland

Learn more about low-price FBA rates in the pan-European FBA programme here.