Sell more with the New Seller Guide
Selling partners who use the New Seller Guide in their first 90 days average around nine times higher sales in their first year.1
€39 (excl. VAT) per month + referral fees
What is the New Seller Guide?
Time is of the essence — and the first 90 days are particularly crucial for Amazon selling partners. That's why we've created the New Seller Guide, a data-driven mix of brand, logistics, pricing and promotional services designed to support the growth of new selling partners. Selling partners who use the New Seller Guide in their first 90 days average around nine times higher sales in their first year.1
The New Seller Guide will also boost your growth in Amazon stores across Europe. Set up new European stores with just a few clicks using our new European Expansion Accelerator tool.
The Playbook is simple: Start by signing up for a Professional seller account.
The New Seller Guide will also boost your growth in Amazon stores across Europe. Set up new European stores with just a few clicks using our new European Expansion Accelerator tool.
The Playbook is simple: Start by signing up for a Professional seller account.
Professional sellers can:
Set dynamic prices using Automated Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), register products and send inventory to Amazon
Create Lightning Deals or 7-day offers
Create Amazon vouchers
Brand owners can:
Enrol your brand in the Amazon Brand Registry
Register products for Amazon Vine
Create Sponsored Brands ads
Create and add A+ content to your product listings
By exploring these services, you can take advantage of more than €47,250 in incentives for new sellers.
1Internal Amazon data, FY 2023, EU5 stores, compared to selling partners who do not follow the New Seller Guide.
Brand Registry
Protect and build your brand
The Amazon Brand Registry is a programme for brand owners that enables them to protect their intellectual property (IP), manage the accuracy of their listings and increase sales at no extra cost.
What's more, brands enrolled in the Brand Registry will have access to an exclusive set of brand support features and programmes to boost their brand visibility and increase sales on Amazon.
What's more, brands enrolled in the Brand Registry will have access to an exclusive set of brand support features and programmes to boost their brand visibility and increase sales on Amazon.
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000.
A+ content
Boost your sales with better landing pages
Once you've enrolled your brand in the Amazon Brand Registry, you can use A+ content to showcase your products on Amazon's product detail pages and tell your story. Use A+ content to add videos, enhanced images and product comparison tables to inform and inspire customers. You can also run A/B tests on your content to determine which titles, images and product descriptions generate the most sales.
Basic A+ content can encourage repeat purchases and increase sales by up to 8%.2
2Internal Amazon data
Vine
Boost customer loyalty with product reviews
Create buzz and increase sales for a brand you've enrolled in the Amazon Brand Registry by using Amazon Vine, a programme for generating high-quality customer reviews from trusted Amazon reviewers. All you have to do is register a product with Vine and provide free products for reviewers, who can then inform and inspire customers.
On average, brands have found that Amazon Vine has helped grow initial product sales by up to 30%.3
3This figure is based on an analysis from 2019 and 2020 (excluding the impact of COVID‐19). It is provided for general reference only and does not relate to a specific ASIN or product category. Actual results may vary due to a number of factors. Amazon does not guarantee any particular results for your business through using FBA.
Automate Pricing
Adjust your pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competitors to improve your chance of becoming a Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Fulfilment by Amazon (FBA)
Fulfilment for you with a Prime experience
FBA is our storage, shipping and customer service programme that allows you to benefit from Amazon's unrivalled expertise in fulfilment. Simply send your products to our fulfilment centres (FCs) in the UK and Europe and we'll take care of the rest with a one-day delivery promise and a Prime experience for your customers, from order processing to after-sales support.
You can also use Amazon Multi-Channel Fulfilment (MCF) to outsource the fulfilment of purchases made on your direct-to-consumer website, social media stores and other marketplaces using your FBA inventory.
You can also use Amazon Multi-Channel Fulfilment (MCF) to outsource the fulfilment of purchases made on your direct-to-consumer website, social media stores and other marketplaces using your FBA inventory.
On average, our selling partners see a 35%5 increase in sales when they switch their products to FBA, thanks to faster delivery.
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
Exemption from the storage utilisation surcharge for one year after the FBA inventory received date and from the low-inventory cost coverage fee (pan-EU) for the first year after activating pan-EU
When you use Fulfilment by Amazon, you’ll get free storage and customer returns with automatic registration for the FBA New Selection programme
5This figure is based on an analysis from 2019 and 2020 (excluding the impact of COVID‐19). It is provided for general reference only and does not relate to a specific ASIN or product category. Actual results may vary due to a number of factors. Amazon does not guarantee any particular results for your business through using FBA.
Advertising
Drive the discovery of your products and your brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads to be displayed in multiple locations across the Amazon store. Create campaigns with ease and only pay when customers click on your ads. You can track ad performance using metrics such as impressions, clicks and sales.
Want to promote your products a different way? CreateLightning Deals or 7-day offers in the Amazon store or consider creating Amazon vouchers.
Want to promote your products a different way? CreateLightning Deals or 7-day offers in the Amazon store or consider creating Amazon vouchers.
On average, products posted a +30% weekly increase in page views and a +50% increase in units ordered within the first year of launching a Sponsored Products campaign. 6
Get €45 credit for Sponsored Products ads
€45 credit towards Amazon vouchers
6See all benefits
Start with over €47,250 in incentives
Get up to 10% back on branded sales
We're investing in new brands on Amazon. Enrol your brand in Amazon Brand Registry to enjoy the following benefits:
10 % back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
€180 credit for Amazon Vine
Promote, fulfil and grow with confidence
You've put everything into your business — so let's start your Amazon journey with confidence. All new selling partners on the Professional plan can take advantage of the following benefits:
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
When you use Fulfilment by Amazon, you get free storage and customer returns with auto-enrolment in the FBA New Selection programme.
Exemption from the storage utilisation surcharge for one year after the FBA inventory received date and from the low-inventory cost coverage fee(pan-EU) for the first year after activating pan-EU.
€45 credit for creating Sponsored Products campaigns
€45 credit towards Amazon coupons
Over €47,250 in incentives
Amazon selling programme
Your benefits
How do I get my benefits
Fulfilment by Amazon benefits
€90 credit for fulfilment fees in the Amazon Fulfilment Network
Use the Amazon Partnered Carrier programme to ship eligible products to the Amazon Fulfilment network within 90 days of listing. Unused credit expires one year after receipt of your first FBA inventory. Learn more.
€180 off fulfilment fees
Use Amazon Global Logistics
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible products that are new to FBA to the Amazon Fulfilment Network within 90 days of listing to automatically enrol in the FBA New Selection programme. Learn more.
Exemption from the low-inventory cost coverage fee (pan-EU)
Professional selling partners who are new to selling in the EU are exempt from the low-inventory cost coverage fee (pan-EU) for the first year after registering for pan-EU. Learn more.
Exemption from the surcharge for warehouse usage
Send eligible products to the Amazon Fulfilment Network. Exemption expires one year after receipt of your first FBA inventory. Learn more.
Advertising benefits
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in Amazon Ads Campaign Manager within two weeks of meeting the Sponsored Products requirements. Credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of listing. Credit expires one year after the first coupon has been created. Learn more.
Frequently Asked Questions
What is the New Seller Guide?
The New Seller Guide is a set of programmes and tools aimed at helping aspiring selling partners to grow their businesses in Amazon stores across Europe. This set consists of programmes and tools for brand development, logistics, pricing and advertising strategies.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing and Advertising.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing and Advertising.
Is the New Seller Guide useful for existing Amazon selling partners too?
Yes, the New Seller Guide is beneficial for both new and existing Amazon selling partners.
Existing selling partners have the ability to open a Professional seller account and use various tools to increase their visibility and protect their brand.
Existing selling partners have the ability to open a Professional seller account and use various tools to increase their visibility and protect their brand.
How does Amazon promote new selling partners?
Amazon promotes new selling partners by offering various programmes and tools that can help them increase their sales, optimise their listings, improve engagement, find shipping services, automate processes, and much more.
Selling partners who use the programmes in the New Seller Guide can benefit from over £42,000 worth of New Seller Incentives.
Selling partners who use the programmes in the New Seller Guide can benefit from over £42,000 worth of New Seller Incentives.
Is the New Seller Guide the same as the Perfect Launch Playbook?
The Perfect Launch Playbook is the earlier version of the New Seller Guide, which provides new selling partners with valuable services and benefits to facilitate their introduction to Amazon e-commerce.
What are the incentives and benefits of the programmes in the Amazon New Seller Guide?
To help new selling partners get started and grow on Amazon, we offer over £42,000 in potential incentives. These include up to 10% cashback on your branded sales and credit to try out Amazon tools and services from the New Seller Guide, such as Fulfilment by Amazon, Sponsored Products, Coupons and Vine. A detailed list of incentives for new selling partners can be found here
Who is eligible for the Amazon New Seller Incentives programme?
Incentives for new selling partners are divided into benefits for Brand Registry, Fulfilment by Amazon and Advertising. These are only available to professional sellers and eligibility is determined by the listing date of the first sellable ASIN. Amazon reserves the right to define eligibility for benefits; incentives are subject to the applicable terms and conditions.
Each selling programme offers unique ways to access these benefits:
- Benefits for brand owners: New selling partners who register their brand within six months of creating their first listing and are identified as the first brand owner in Amazon Brand Registry are eligible for the benefits.
- Benefits of Fulfilment by Amazon (FBA): New selling partners who send their first shipment to an Amazon fulfilment centre using Fulfilment by Amazon (FBA) within 90 days of creating their listing are eligible for the benefits.
- Advertising benefits: New selling partners who use Sponsored Products and Amazon Coupons within 90 days of creating their listing are eligible for the benefits.
Each selling programme offers unique ways to access these benefits:
- Benefits for brand owners: New selling partners who register their brand within six months of creating their first listing and are identified as the first brand owner in Amazon Brand Registry are eligible for the benefits.
- Benefits of Fulfilment by Amazon (FBA): New selling partners who send their first shipment to an Amazon fulfilment centre using Fulfilment by Amazon (FBA) within 90 days of creating their listing are eligible for the benefits.
- Advertising benefits: New selling partners who use Sponsored Products and Amazon Coupons within 90 days of creating their listing are eligible for the benefits.
How can I benefit from incentives as a new selling partner on Amazon?
The benefits of the incentives are shown as credit, which you can check on the dashboards of the New Seller Incentives programme. The timing of the credit payments depends on the programme. You can find detailed information about this here.
Does it cost anything to enrol in the programmes in the Amazon New Seller Guide?
No: Aside from signing up for a Professional seller account, there are no additional costs for accessing the programmes in the New Seller Guide.
What's the registration process for the programmes in the Amazon New Seller Guide?
You will need to create a Professional seller account before you can sign up for the New Seller Guide services. This will give you access to tools for configuring dynamic pricing with Automated Pricing, enrolling products in Fulfilment by Amazon (FBA), creating ads using Sponsored Products and participating in 7-Day Deals and Coupons, for example.
You can also protect your brand by enrolling in Amazon Brand Registry, which offers benefits such as A+ Content, Amazon Vine product registration and the ability to create sponsored ads.
You can also protect your brand by enrolling in Amazon Brand Registry, which offers benefits such as A+ Content, Amazon Vine product registration and the ability to create sponsored ads.
How can the benefits in the Amazon New Seller Guide help increase sales?
The programmes offered in the New Seller Guide play an important role in increasing sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Brands that use Amazon Vine can also generate enthusiasm and receive high-quality customer reviews, which build trust among potential customers.
Moreover, programmes like Fulfilment by Amazon (FBA) help our selling partners accelerate order processing and deliver products to customers quickly. Sponsored Products can also increase visibility and provide valuable performance indicators. Automated Pricing enables selling partners to quickly adjust their prices to those of their competitors and increase their chances of securing the Featured Offer position.
Moreover, programmes like Fulfilment by Amazon (FBA) help our selling partners accelerate order processing and deliver products to customers quickly. Sponsored Products can also increase visibility and provide valuable performance indicators. Automated Pricing enables selling partners to quickly adjust their prices to those of their competitors and increase their chances of securing the Featured Offer position.
Start selling today
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