Reduced fees for 2026 = bigger margins. This is how much you can saveReduced fees for 2026 = bigger margins. This is how much you can saveFulfilment by Seller
Process orders from your warehouse faster, more cost-effectively and with more accurate delivery commitments
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Register€39 (excl. VAT) per month + referral fees
Why use Fulfilment by Seller?
Fulfilment by Seller offers a variety of solutions that give you the freedom to accurately and efficiently manage your inventory and deliveries. Fulfilment by Seller unlocks access to world-class shipping options that ensure fast and reliable delivery, and you can protect your seller account from delivery-related issues. You can use it for your entire catalogue or in combination with Fulfilment by Amazon (FBA) to tailor your business strategy to your needs.
Customise shipping and optimise delivery
Set your own shipping costs, capacity limits and handling and transit times, or use Shipping Settings Automation (SSA) to calculate shorter and more accurate delivery dates, which can lead to increased sales.
Guarantee optimal order processing
With Buy Shipping, you can buy shipping labels from major shipping providers individually or in bulk, ship and confirm your orders and track your shipments. Buy Shipping ensures that your products are delivered to your customers at competitive prices via a trusted network of shipping providers.
Offer Prime shipping
Start shipping quickly using Premium Shipping. Select the regions for which you want to offer shipping within 1–2 days and the shipping costs. Advanced sellers can sign up for Seller Fulfilled Prime and get the Prime badge for their products shipped from their warehouse.
Shipping special products
Store, pack and ship items that you'd rather send yourself. Or sell heavy or bulky products, slow-moving inventory or temperature-sensitive products that can't be sold through FBA.
Simplifying returns and refunds
Process returns and refunds efficiently using Seller Central tools while providing direct customer support. Seller Fulfilled Prime means you can personalise the post-purchase experience.
Manage inventory more effectively
Use Veeqo, an Amazon company, to automate inventory management and buy shipping labels for your orders on Amazon and other e-commerce channels such as eBay, Etsy and Shopify.
Ready to dive in?
Step 1 Sign up for a seller account
Sign up for a seller account or log in to Seller Central if you already have an account. We recommend selecting a Professional seller account to gain access to all services.
Step 2 List your products
Assign your listings to existing product listings in the Amazon store or create new detail pages for products that are not yet included in our catalogue.
If you own a brand, you can register it with Amazon before listing to unlock a range of additional selling tools and protection benefits.
If you own a brand, you can register it with Amazon before listing to unlock a range of additional selling tools and protection benefits.
Step 3 Configure shipping and return settings
With settings and templates you can specify handling times, delivery times and capacity limits to suit your operations.
You can also use Shipping Settings Automation and automated handling times to optimise the delivery dates shown to customers. Consider setting up a cancellation window to reduce the number of cancellation requests from buyers.
You should review and, where necessary, adjust your return settings to ensure compliance with Amazon's return policy.
You can also use Shipping Settings Automation and automated handling times to optimise the delivery dates shown to customers. Consider setting up a cancellation window to reduce the number of cancellation requests from buyers.
You should review and, where necessary, adjust your return settings to ensure compliance with Amazon's return policy.
Step 4 Manage inventory and fulfil customer orders
Use Manage Inventory to update product and listing information.
When you receive a customer order, you can review it, confirm shipping and provide tracking information using Manage Orders. Make sure you confirm the shipment within your specified handling time.
You can also print shipping labels for customer orders using Buy Shipping. Your order is automatically confirmed and tracked. If you want, you can use our " " shipping API or other multi-channel integrators as channels for Buy Shipping.
When you receive a customer order, you can review it, confirm shipping and provide tracking information using Manage Orders. Make sure you confirm the shipment within your specified handling time.
You can also print shipping labels for customer orders using Buy Shipping. Your order is automatically confirmed and tracked. If you want, you can use our " " shipping API or other multi-channel integrators as channels for Buy Shipping.
Step 5 Process cancellations, returns, refunds and customer service enquiries
Check regularly to see if buyers have requested cancellations using Manage Orders.
Return authorisation: We automatically approve any return requests that comply with our policies. Customer return requests that are not covered by Amazon's return policy or are excluded from the category will be sent to you to review. You must respond to all return requests within 24 hours via Manage Returns.
Return label: Our policies require you to provide a pre-paid return label or a returnless refund for all return requests. We automatically add sellers to our prepaid return label programme to ensure regulatory compliance.
Return authorisation: We automatically approve any return requests that comply with our policies. Customer return requests that are not covered by Amazon's return policy or are excluded from the category will be sent to you to review. You must respond to all return requests within 24 hours via Manage Returns.
Return label: Our policies require you to provide a pre-paid return label or a returnless refund for all return requests. We automatically add sellers to our prepaid return label programme to ensure regulatory compliance.
Want to simplify repeat order management? We take care of it with CSBA
Customer Service by Amazon (CSBA) is a paid service where Amazon provides customer service for your self-fulfilment orders. We will direct customer enquiries for these orders to Customer Service by Amazon so that you don't have to handle them yourself. When you sign up for Customer Service by Amazon for the first time, you'll get a 90-day free trial period. After the 90-day free trial period of Customer Service by Amazon, you'll pay a per-unit fee based on your service performance. However, you can cancel at any time and may be eligible for free or discounted rates if you maintain a valid tracking rate (VTR).
Or use the Buyer-Seller Messages feature to communicate with buyers so you can complete orders or respond to customer service enquiries.
Customer Service by Amazon (CSBA) is a paid service where Amazon provides customer service for your self-fulfilment orders. We will direct customer enquiries for these orders to Customer Service by Amazon so that you don't have to handle them yourself. When you sign up for Customer Service by Amazon for the first time, you'll get a 90-day free trial period. After the 90-day free trial period of Customer Service by Amazon, you'll pay a per-unit fee based on your service performance. However, you can cancel at any time and may be eligible for free or discounted rates if you maintain a valid tracking rate (VTR).
Or use the Buyer-Seller Messages feature to communicate with buyers so you can complete orders or respond to customer service enquiries.
Step 6 Monitor your shipping performance
Use the Fulfilment Insights dashboard to track your performance, compare promised and actual delivery times, diagnose gaps and increase revenue.
Also, check your performance regularly using the Account Health dashboard. You can track your quotas for order errors, late deliveries, pre-fulfilment cancellations and valid shipment tracking. You can also verify that you comply with key Amazon guidelines.
Also, check your performance regularly using the Account Health dashboard. You can track your quotas for order errors, late deliveries, pre-fulfilment cancellations and valid shipment tracking. You can also verify that you comply with key Amazon guidelines.
Step 7 Faster delivery with Premium Shipping and Seller Fulfilled Prime
If your service meets Amazon's requirements, Premium Shipping and Seller Fulfilled Prime allow you to offer delivery within one to two days. Seller Fulfilled Prime means you can ship directly from your warehouse and display the Prime badge that customers trust. This makes this the ideal solution for eligible products with qualified shipping providers.
Seller Fulfilled Prime programmes and tools
Entice customers with attractive offers
Set faster delivery times and accurate delivery dates
Amazon provides buyers with the expected delivery time on the listing and checkout pages. This is the estimated time between the buyer's order and the delivery date. Displaying fast and accurate delivery promises contributes to a good customer experience and can increase sales.
Total delivery time = handling time + transit time (+ any holidays)
Shipping Settings Automation
With Shipping Settings Automation (SSA), you can quickly create shipping templates with multiple delivery regions. Amazon dynamically calculates the transit time from your shipping location to the customer's location by applying the applicable transit time of the shipping provider you use.
For all orders that are shipped with a shipping template that has Shipping Settings Automation (SSA) enabled, negative reviews from customers are removed when:
For all orders that are shipped with a shipping template that has Shipping Settings Automation (SSA) enabled, negative reviews from customers are removed when:
- You have used one of the shipping methods listed in the shipping template.
- You have shipped the order on time.
- The negative review relates to late delivery.
Offer free shipping
Customers are more likely to buy products that are delivered free of charge. In fact, free shipping can increase your self-processed sales by up to 12.4%*. If you offer free shipping, you have a better chance of getting the " " featured offer.
*Average based on a study from 2020 on the increase in sales from having listings with free shipping compared to identical listings with paid shipping but the same total price (item price + shipping costs). Additional benefits due to a lower total price are excluded. The study covered " " marketplaces in Great Britain, Germany, France, Italy and Spain. The specific ASIN increase may vary.
Ensure optimal order processing for maximum
customer satisfaction
Add valid tracking numbers to your orders
With tracking numbers, customers can find out where their orders are and when they can expect them to be delivered.
Providing a valid tracking number for your orders can reduce the number of messages you receive from customers and missing shipments. Adding tracking information to your self-processed orders can also help improve your valid tracking rate.
Watch this video to find out how to upload tracking numbers.
Providing a valid tracking number for your orders can reduce the number of messages you receive from customers and missing shipments. Adding tracking information to your self-processed orders can also help improve your valid tracking rate.
Watch this video to find out how to upload tracking numbers.
Use Amazon services and Buy Shipping
With Buy Shipping, sellers can buy and print shipping labels in one place and benefit from low rates from major shipping providers. Buy Shipping also offers sellers increased protection against delivery claims.
Protect your performance indicators
Negative customer feedback: If you ship on time using Buy Shipping and the buyer leaves seller feedback that refers exclusively to late or undelivered packages, you can request that the feedback be reviewed.
A-to-z Guarantee claims: If you use Amazon's Buy Shipping services and ship on time, you're protected against A-to-z Guarantee claims when a customer reports delivery issues.
A-to-z Guarantee claims: If you use Amazon's Buy Shipping services and ship on time, you're protected against A-to-z Guarantee claims when a customer reports delivery issues.
Prepare for Seller Fulfilled Prime
You must use Buy Shipping for at least 98% of Seller Fulfilled Prime products. For more information, see Seller Fulfilled Prime. Using Buy Shipping for all of your orders can help you transition to Seller Fulfilled Prime faster. For more information, see Seller Fulfilled Prime.
Save time when buying shipping services
Bulk shipping: Buy labels for up to 100 orders at once.
Connect with more loyal Amazon customers
Seller Fulfilled Prime
With Seller Fulfilled Prime, you can deliver Prime orders directly from your own warehouse to domestic Prime customers. You are committed to offering one-day delivery to Prime customers at no additional cost and standard delivery to non-Prime customers. After you've completed the Seller Fulfilled Prime trial period, your products are Prime eligible, making them more visible to millions of Amazon customers.
View the performance requirements and apply now.
View the performance requirements and apply now.
Sign up for Premium Shipping
Customers love faster deliveries and are more likely to buy products with shorter estimated delivery times.
Premium Shipping lets you offer customers delivery options with a delivery time of one to two days and shipment tracking.
These fast delivery options can help increase the chance of your listings appearing on Amazon's product detail pages and improve the customer experience by communicating a clear delivery date.
To get started, first check that you're eligible for Premium Delivery and then enable the available options in your shipping settings. You can find the complete list of approved shipping providers for Premium Shipping options here.
Become Prime eligible for your listings and offer your customers same-day, one-day or two-day delivery.
Premium Shipping lets you offer customers delivery options with a delivery time of one to two days and shipment tracking.
These fast delivery options can help increase the chance of your listings appearing on Amazon's product detail pages and improve the customer experience by communicating a clear delivery date.
To get started, first check that you're eligible for Premium Delivery and then enable the available options in your shipping settings. You can find the complete list of approved shipping providers for Premium Shipping options here.
Become Prime eligible for your listings and offer your customers same-day, one-day or two-day delivery.
Simplify your post-order service to ensure efficiency for you and your customers
Check the status of your Amazon prepaid return label (APRL) programme
Returns with APRL provide a great customer experience and help you save time. Check that you're registered with APRL — if not, register to have Amazon automatically authorise all domestic returns that fall under Amazon's return policy and provide your customers with prepaid return labels on your behalf. You can request exemptions from prepayment for returns for certain products in your inventory and then provide your customers with prepaid return labels yourself.
Offer returnless refunds
Returnless refunds are an optional feature that allows you to save costs and reduce customer interactions.
If you sign up for returnless refunds, you can automatically give customers a full refund without them having to return the item they purchased. This is only the case if the criteria you set are met.
Start by going to Seller Central -> Return settings -> the "Returnless refunds" tab and click "Add new rule" or complete and upload the "Return attributes override" template to register specific products from your inventory.
If you sign up for returnless refunds, you can automatically give customers a full refund without them having to return the item they purchased. This is only the case if the criteria you set are met.
Start by going to Seller Central -> Return settings -> the "Returnless refunds" tab and click "Add new rule" or complete and upload the "Return attributes override" template to register specific products from your inventory.
Customer Service by Amazon
Customer Service by Amazon (CSBA) is a paid service where Amazon provides customer service for your seller-fulfilment orders. We will direct customer enquiries for these orders to Customer Service by Amazon so that you don't have to handle them yourself. When you sign up for Customer Service by Amazon for the first time, you'll get a 90-day free trial period. After the 90-day free trial period, you'll pay a per-unit fee for seller-fulfilled products based on your customer service performance. You can cancel Customer Service by Amazon at anytime.
Frequently Asked Questions
What is Fulfilment by Seller?
Fulfilment by Seller is a set of solutions that save you time and money when you fulfil customer orders yourself. Take advantage of low shipping rates and offer your customers fast, reliable delivery while enjoying greater account protection from delivery issues.
Use Fulfilment by Seller solutions for all of your products or use them for selected products while using Fulfilment by Amazon (FBA) for others.
Use Fulfilment by Seller solutions for all of your products or use them for selected products while using Fulfilment by Amazon (FBA) for others.
Why should I use the Fulfilment by Seller services?
There are many reasons to use Fulfilment by Seller:
1) Set short handling times for " " and use Shipping Settings Automation to calculate shorter and more accurate delivery dates, and automated handling times to automatically calculate accurate handling times based on your historical fulfilment performance at ASIN level and guarantee your customers more accurate delivery dates. These better delivery dates can result in higher sales.
2) Buy shipping labels with Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: Meet performance requirements to qualify for Seller Fulfilled Prime or Premium Shipping so that you can offer delivery times of one to two days. With Seller Fulfilled Prime, you ship directly from your warehouse and display the Prime badge, committing to free one-day delivery for Prime customers. These programmes help maintain Amazon's high delivery standards and can increase the visibility of your products and sales.
4) Store, pack and ship items that you'd rather send yourself. Sell heavy or bulky products, slow-moving inventory or temperature-sensitive products that can't be sold through FBA.
5) Use tools to optimise returns and refunds and connect with buyers if they have questions or require assistance. Fulfilment by Seller can be an opportunity to add a personal touch to the post-order experience.
6) Customer Service by Amazon (CSBA): When you sign up for Customer Service by Amazon for the first time, you'll get a 90-day free trial period. After the 90-day free trial period, you'll pay a per-unit fee for seller-fulfilled products based on your customer service performance. You can cancel Customer Service by Amazon at anytime. If you meet the valid tracking rate (VTR), you may also be eligible for free or discounted CSBA rates.
1) Set short handling times for " " and use Shipping Settings Automation to calculate shorter and more accurate delivery dates, and automated handling times to automatically calculate accurate handling times based on your historical fulfilment performance at ASIN level and guarantee your customers more accurate delivery dates. These better delivery dates can result in higher sales.
2) Buy shipping labels with Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: Meet performance requirements to qualify for Seller Fulfilled Prime or Premium Shipping so that you can offer delivery times of one to two days. With Seller Fulfilled Prime, you ship directly from your warehouse and display the Prime badge, committing to free one-day delivery for Prime customers. These programmes help maintain Amazon's high delivery standards and can increase the visibility of your products and sales.
4) Store, pack and ship items that you'd rather send yourself. Sell heavy or bulky products, slow-moving inventory or temperature-sensitive products that can't be sold through FBA.
5) Use tools to optimise returns and refunds and connect with buyers if they have questions or require assistance. Fulfilment by Seller can be an opportunity to add a personal touch to the post-order experience.
6) Customer Service by Amazon (CSBA): When you sign up for Customer Service by Amazon for the first time, you'll get a 90-day free trial period. After the 90-day free trial period, you'll pay a per-unit fee for seller-fulfilled products based on your customer service performance. You can cancel Customer Service by Amazon at anytime. If you meet the valid tracking rate (VTR), you may also be eligible for free or discounted CSBA rates.
How do I get started with Fulfilment by Seller?
a) To get started with Fulfilment by Seller, sign up for a seller account or log in to Seller Central if you already have an account. We recommend using a Professional seller account so that you can take full advantage of the " " services.
b) Next, you should list your products. Adapt your listings to existing product listings in the Amazon store or create new detail pages for products that are not yet included in our catalogue. Learn more about listing products.
c) Once listed, you can use settings and templates in Seller Central to set a handling times, transit times and capacity limits to suit your operations. You can also use Shipping Settings Automation and automated handling times to optimise the delivery dates shown to customers.
d) When you receive a customer order, you can review it, confirm shipping and provide tracking information using Manage Orders. Make sure you confirm the shipment within your specified handling time.
e) You can also print shipping labels for customer orders using Buy Shipping. Your orders are automatically confirmed and tracked. If you want, you can use our shipping API or other multi-channel integrators as channels for Buy Shipping.
b) Next, you should list your products. Adapt your listings to existing product listings in the Amazon store or create new detail pages for products that are not yet included in our catalogue. Learn more about listing products.
c) Once listed, you can use settings and templates in Seller Central to set a handling times, transit times and capacity limits to suit your operations. You can also use Shipping Settings Automation and automated handling times to optimise the delivery dates shown to customers.
d) When you receive a customer order, you can review it, confirm shipping and provide tracking information using Manage Orders. Make sure you confirm the shipment within your specified handling time.
e) You can also print shipping labels for customer orders using Buy Shipping. Your orders are automatically confirmed and tracked. If you want, you can use our shipping API or other multi-channel integrators as channels for Buy Shipping.
What is Amazon's return policy?
You can review our returns policy at any time.
Resources videos:
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