Amazon Launchpad:

Boosting growth for unique startups

Thank you for your interest, but we are not currently accepting applications. Thanks for your understanding.
Amazon Launchpad

What is Amazon Launchpad?

Amazon Launchpad is a comprehensive programme for companies that want to sell innovative and sustainable products on Amazon. Amazon Launchpad helps with product launches and sales by offering exclusive benefits. Amazon Launchpad is perfect for startups and small to medium-sized companies with a significant unique selling proposition. Many thousands of brands around the world are already launching products with Amazon and using the customer engagement tools, merchandising and strategic support provided by the programme. The goal of Amazon Launchpad is to improve the visibility of your innovative product and thereby help to increase your online sales.

Benefits of Amazon Launchpad

Strategic support

Strategic support

Our Launchpad team's experienced onboarding managers help you grow your business.

Together with our team of experts, we identify opportunities that can help your company grow. Specifically, we help you set targets, create product listings and, of course, optimise your detail pages and Amazon account. You can also benefit from our online training and tools around the clock. With close monitoring and personalised support, we will help you achieve greater success.
Customer engagement tools

Launchpad customer engagement tools

Our premium tools connect your customers to your brand and your products.

The Amazon Launchpad tools can help you strategically improve your traffic and conversion rate. Services such as A+ Premium and quality reports on your product detail pages provide you with valuable information for analysing and optimising your brand image. We also promote your advertising strategy with free limited offers, discounts on voucher fees and campaign optimisation for Sponsored Product campaigns (depending on eligibility). And our tools can open up new markets for you: Our free translation services make it even easier for you to sell in Europe and the UK.
Amazon merchandising

Amazon merchandising

Place your products in all Amazon stores and become more visible to your customers.

Our programme gives you access to special storefronts, enabling you to present your innovative products even more effectively. Get access to Amazon's top promotional events, free limited offers and placements on the Amazon homepage. Benefit from access to Amazon's exclusive PR and marketing initiatives designed specifically for startups.
Global expansion

Global expansion

With Amazon Launchpad, you can reach customers in nine countries.

With Amazon Launchpad, you can easily conquer multiple markets simultaneously. The free translation tool enables you to launch your products in up to nine different countries at the same time. It goes without saying that you can also scale up gradually and develop additional markets over time.

Our customers' experiences with Amazon Launchpad

From unique beauty products and innovative technologies to exclusive speciality foods and trendy footwear: We've already helped thousands of companies and startups all over the world grow their brands. Amazon Launchpad connects entrepreneurial visions with millions of customers on Amazon.

What does Amazon Launchpad cost?

Unless otherwise stated, there are no setup prices or service fees for the Amazon growth programme. The costs for Amazon Launchpad are also visible at a glance: Selling partners on Amazon Launchpad pay an incremental 5% referral fee on top of the standard category referral fee on each item sold. The additional fee applies to all sales made through the account. It is calculated based on the total amount paid by the customer for the item, including all applicable taxes and customs duties.

Frequently asked questions about Amazon Launchpad

Who is Amazon Launchpad for?
Amazon Launchpad is aimed specifically at innovative and up-and-coming brands in all product categories with a unique selling proposition and a special brand story. We review applicants case-by-case against different criteria before accepting them into the Amazon Launchpad programme.
I already sell on Amazon, can I join?
Thank you for your interest, but we are not currently accepting applications. Thanks for your understanding.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our North American stores (,,, Australian store ( or Indian store ( you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme automatically enrols you in all six European stores (,,,,, without you having to reapply. Find out more about international sales.
How do Amazon customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's stores (,,,,, featuring Amazon Launchpad products. Our account management and marketing teams work with you to optimise the presentation of your products in these stores. Additionally, your products are treated like any other listings at Amazon, so customers can find them through searching.
How long does the programme last?
Amazon Launchpad has a minimum duration of one year. After that period, you can decide to stay on the programme for longer—in which case you do not need to do anything—or leave the programme. If you wish to leave the programme, you must send us an email and give at least 30 days’ notice.
Where can I go to learn more about joining Amazon Launchpad?
Simply apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad Help page in Seller Central or Amazon Seller University.
How do I sell on Amazon?
If you want to sell an innovative and original product, you should definitely fill out our application form. If you're not eligible for Amazon Launchpad, you can still sell on Amazon. To do this, you can register as a seller and sell on Amazon.
Why should I sell on Amazon?
With Amazon, you can reach millions of users all over the world. We act as a huge marketplace that increases your visibility with your target audience. Amazon is the ideal sales platform for a wide variety of products, both for startups and small, medium-sized and large companies.
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