Start selling worldwide from Germany with Amazon

Costs for selling with Amazon vary by company and product. They can also depend on the tools, programmes and services you select.

Selling plan fees
There are separate Professional selling plan fees for America and Europe regional accounts, and for country-specific accounts for Asia-Pacific and the Middle East and North Africa. However, if you link global Amazon seller accounts, your monthly fee is either the equivalent of USD 39.99 per month or the sum of all individual selling rates for the countries where you have active listings — whichever is lower.

Referral fee percentage
Referral fees vary by product category. For each item sold, you pay a percentage of the total price or a minimum amount — whichever is higher.

View referral fee percentages by Amazon store:

Product requirements vary by country. You should review the specific product compliance, safety and listing requirements for each country in which you want to sell. You can use our Compliance Reference tool to learn about product requirements. For more information, watch our product guideline compliance video: Essentials for Amazon Selling Partners expanding globally.

Review product regulation compliance, safety and listings by Amazon store:

Before you start selling in a new country, you should find out how taxes and regulations can impact your business:

If you need assistance with taxes, you can use our Service Provider Network to find an expert.

When you expand your Amazon business to stores outside your home country and use Fulfilment by Amazon (FBA) or third-party fulfilment providers, you will need to observe import and export obligations. While you can do the necessary steps yourself, it may be easier to hire a logistics provider, such as a customs agent or freight forwarder for this purpose. These providers have the expertise and skills to ensure that your inventory is transported on time and safely. By hiring logistics partners, you ensure that your products are shipped smoothly and in compliance with legal requirements. Find additional information about export declarations here.

You can also use services such as Amazon Global Logistics, which offers door-to-door ocean freight transportation and includes customs support. With the SEND programme "Sell worldwide with Amazon" (FBA), you can send your inventory cost-effectively and easily via an Amazon Transport Partner (APC) in Germany to Amazon fulfilment centres in the USA, after which Amazon takes care of the entire fulfilment process, right up to delivery.

Learn more about importing and exporting goods

If your brand is enrolled in Amazon Brand Registry, you can transfer your brand rights to your target store and sell under your own brand.

Learn how to transfer your brand to your destination store with our brand guide for global Amazon Selling Partners with step-by-step brand transfer guidance.

If you're a business outside your destination store, you may not need to start a new business to sell your products there. However, depending on the specifics of your business and your sales strategy, it may be beneficial to do so.