The New Seller Guide is a set of programmes and tools aimed at helping aspiring selling partners to grow their businesses in Amazon stores across Europe. This set consists of programmes and tools for brand development, logistics, pricing and advertising strategies.

The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing and Advertising.

Yes, the New Seller Guide is beneficial for both new and existing Amazon selling partners.

Existing selling partners have the ability to open a Professional seller account and use various tools to increase their visibility and protect their brand.

Amazon promotes new selling partners by offering various programmes and tools that can help them increase their sales, optimise their listings, improve engagement, find shipping services, automate processes, and much more.

Selling partners who use the programmes in the New Seller Guide can benefit from over £42,000 worth of New Seller Incentives.

The Perfect Launch Playbook is the earlier version of the New Seller Guide, which provides new selling partners with valuable services and benefits to facilitate their introduction to Amazon e-commerce.

To help new selling partners get started and grow on Amazon, we offer over £42,000 in potential incentives. These include up to 10% cashback on your branded sales and credit to try out Amazon tools and services from the New Seller Guide, such as Fulfilment by Amazon, Sponsored Products, Coupons and Vine. A detailed list of incentives for new selling partners can be found here

Incentives for new selling partners are divided into benefits for Brand Registry, Fulfilment by Amazon and Advertising. These are only available to professional sellers and eligibility is determined by the listing date of the first sellable ASIN. Amazon reserves the right to define eligibility for benefits; incentives are subject to the applicable terms and conditions.

Each selling programme offers unique ways to access these benefits:

- Benefits for brand owners: New selling partners who register their brand within six months of creating their first listing and are identified as the first brand owner in Amazon Brand Registry are eligible for the benefits.

- Benefits of Fulfilment by Amazon (FBA): New selling partners who send their first shipment to an Amazon fulfilment centre using Fulfilment by Amazon (FBA) within 90 days of creating their listing are eligible for the benefits.

- Advertising benefits: New selling partners who use Sponsored Products and Amazon Coupons within 90 days of creating their listing are eligible for the benefits.

The benefits of the incentives are shown as credit, which you can check on the dashboards of the New Seller Incentives programme. The timing of the credit payments depends on the programme. You can find detailed information about this here.

No: Aside from signing up for a Professional seller account, there are no additional costs for accessing the programmes in the New Seller Guide.

You will need to create a Professional seller account before you can sign up for the New Seller Guide services. This will give you access to tools for configuring dynamic pricing with Automated Pricing, enrolling products in Fulfilment by Amazon (FBA), creating ads using Sponsored Products and participating in 7-Day Deals and Coupons, for example.

You can also protect your brand by enrolling in Amazon Brand Registry, which offers benefits such as A+ Content, Amazon Vine product registration and the ability to create sponsored ads.

The programmes offered in the New Seller Guide play an important role in increasing sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Brands that use Amazon Vine can also generate enthusiasm and receive high-quality customer reviews, which build trust among potential customers.

Moreover, programmes like Fulfilment by Amazon (FBA) help our selling partners accelerate order processing and deliver products to customers quickly. Sponsored Products can also increase visibility and provide valuable performance indicators. Automated Pricing enables selling partners to quickly adjust their prices to those of their competitors and increase their chances of securing the Featured Offer position.