Sell more with the Perfect Launch Playbook
Selling partners who use services from the Perfect Launch Playbook can benefit from more than €47,250 in incentives for new selling partners.
€39 (excl. VAT) per month + referral fees
What is the Perfect Launch Playbook?
Time is of the essence — and the first 90 days are particularly crucial for Amazon selling partners. That's why we've created the Perfect Launch Playbook, a data-driven mix of brand, logistics, pricing and promotional services designed to support the growth of new selling partners.
The Perfect Launch Playbook will also boost your growth in Amazon stores across Europe. Set up new European stores with just a few clicks using our new European Expansion Accelerator tool.
The Playbook is simple: Start by signing up for a Professional seller account.
The Perfect Launch Playbook will also boost your growth in Amazon stores across Europe. Set up new European stores with just a few clicks using our new European Expansion Accelerator tool.
The Playbook is simple: Start by signing up for a Professional seller account.
Professional sellers can:
Set dynamic prices using Automated Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), register products and send inventory to Amazon
Create Lightning Deals or 7-day offers
Create Amazon vouchers
Brand owners can:
Enrol your brand in the Amazon Brand Registry
Register products for Amazon Vine
Create Sponsored Brands ads
Create and add A+ content to your product listings
By exploring these services, you can take advantage of more than €47,250 in incentives for new sellers.
Brand Registry
Protect and build your brand
The Amazon Brand Registry is a programme for brand owners that enables them to protect their intellectual property (IP), manage the accuracy of their listings and increase sales at no extra cost.
What's more, brands enrolled in the Brand Registry will have access to an exclusive set of brand support features and programmes to boost their brand visibility and increase sales on Amazon.
What's more, brands enrolled in the Brand Registry will have access to an exclusive set of brand support features and programmes to boost their brand visibility and increase sales on Amazon.
10% back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000.
A+ content
Boost your sales with better landing pages
Once you've enrolled your brand in the Amazon Brand Registry, you can use A+ content to showcase your products on Amazon's product detail pages and tell your story. Use A+ content to add videos, enhanced images and product comparison tables to inform and inspire customers. You can also run A/B tests on your content to determine which titles, images and product descriptions generate the most sales.
Basic A+ content can encourage repeat purchases and increase sales by up to 8%.2
2Internal Amazon data
3D models and augmented reality
Create an immersive shopping experience
Give your customers an amazing shopping experience by adding 3D models to your product detail pages. With the "View in 3D" feature your customers will be able to see a product from all angles or you can give them the chance to see it in their own room using the "View in Your Room" feature. Customers can also see in real time whether shoes and glasses suit them with the "Virtual Try-On" feature.
3D models help
Increase your conversion rate
On average, customers were twice as likely to make a purchase after viewing the product in 3D or trying it on virtually.3
3Amazon internal data, 2022
Vine
Boost customer loyalty with product reviews
Create buzz and increase sales for a brand you've enrolled in the Amazon Brand Registry by using Amazon Vine, a programme for generating high-quality customer reviews from trusted Amazon reviewers. All you have to do is register a product with Vine and provide free products for reviewers, who can then inform and inspire customers.
On average, brands have found that Amazon Vine has helped grow initial product sales by up to 30%.4
4This figure is based on an analysis from 2019 and 2020 (excluding the impact of COVID‐19). It is provided for general reference only and does not relate to a specific ASIN or product category. Actual results may vary due to a number of factors. Amazon does not guarantee any particular results for your business through using FBA.
Automate Pricing
Adjust your pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competitors to improve your chance of becoming a Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.5
5Amazon internal data, WW, 2021
Fulfilment by Amazon (FBA)
Fulfilment for you with a Prime experience
FBA is our storage, shipping and customer service programme that allows you to benefit from Amazon's unrivalled expertise in fulfilment. Simply send your products to our fulfilment centres (FCs) in the UK and Europe and we'll take care of the rest with a one-day delivery promise and a Prime experience for your customers, from order processing to after-sales support.
On average, our selling partners see a 35%6 increase in sales when they switch their products to FBA, thanks to faster delivery.
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
Exemption from the storage utilisation surcharge for one year after the FBA inventory received date and from the low-inventory cost coverage fee (pan-EU) for the first year after activating pan-EU
When you use Fulfilment by Amazon, you’ll get free storage and customer returns with automatic registration for the FBA New Selection programme
6This figure is based on an analysis from 2019 and 2020 (excluding the impact of COVID‐19). It is provided for general reference only and does not relate to a specific ASIN or product category. Actual results may vary due to a number of factors. Amazon does not guarantee any particular results for your business through using FBA.
Advertising
Drive the discovery of your products and your brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads to be displayed in multiple locations across the Amazon store. Create campaigns with ease and only pay when customers click on your ads. You can track ad performance using metrics such as impressions, clicks and sales.
Want to promote your products a different way? CreateLightning Deals or 7-day offers in the Amazon store or consider creating Amazon vouchers.
Want to promote your products a different way? CreateLightning Deals or 7-day offers in the Amazon store or consider creating Amazon vouchers.
On average, products posted a +30% weekly increase in page views and a +50% increase in units ordered within the first year of launching a Sponsored Products campaign. 7
Get €45 credit for Sponsored Products ads
€45 credit towards Amazon vouchers
7See all benefits
Start with over €47,250 in incentives
Get up to 10% back on branded sales
We're investing in new brands on Amazon. Enrol your brand in Amazon Brand Registry to enjoy the following benefits:
10 % back on your first €45,000 in branded sales, then 5% back in the first year until you reach €900,000
€180 credit for Amazon Vine
Promote, fulfil and grow with confidence
You've put everything into your business — so let's start your Amazon journey with confidence. All new selling partners on the Professional plan can take advantage of the following benefits:
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon Global Logistics
When you use Fulfilment by Amazon, you get free storage and customer returns with auto-enrolment in the FBA New Selection programme.
Exemption from the storage utilisation surcharge for one year after the FBA inventory received date and from the low-inventory cost coverage fee(pan-EU) for the first year after activating pan-EU.
€45 credit for creating Sponsored Products campaigns
€45 credit towards Amazon coupons
Over €47,250 in incentives
Amazon selling programme
Your benefits
How do I get my benefits
Fulfilment by Amazon benefits
€90 credit for fulfilment fees in the Amazon Fulfilment Network
Use the Amazon Partnered Carrier programme to ship eligible products to the Amazon Fulfilment network within 90 days of listing. Unused credit expires one year after receipt of your first FBA inventory. Learn more.
€180 off fulfilment fees
Use Amazon Global Logistics
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
to ship eligible products to the Amazon Fulfilment Network within 90 days of listing. Credit expires after one year from the date the FBA inventory was first received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with auto-enrolment in the FBA New Selection programme
Send eligible products that are new to FBA to the Amazon Fulfilment Network within 90 days of listing to automatically enrol in the FBA New Selection programme. Learn more.
Exemption from the low-inventory cost coverage fee (pan-EU)
Professional selling partners who are new to selling in the EU are exempt from the low-inventory cost coverage fee (pan-EU) for the first year after registering for pan-EU. Learn more.
Exemption from the surcharge for warehouse usage
Send eligible products to the Amazon Fulfilment Network. Exemption expires one year after receipt of your first FBA inventory. Learn more.
Advertising benefits
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in Amazon Ads Campaign Manager within two weeks of meeting the Sponsored Products requirements. Credit expires 30 days after it is applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of listing. Credit expires one year after the first coupon has been created. Learn more.
Start selling today
Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one or many items.
€39 (excl. VAT) per month + referral fees
Just have a few items to sell?
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