PERFECT LAUNCH GUIDE AND NEW BRAND BONUS

Sell more with Amazon

Get started with the Perfect Launch and over €45K in potential benefits
€39 (excl. VAT) per month + referral fees
Sell more with Amazon
What is Perfect Launch?

What is Perfect Launch?

Speed matters in business. For Amazon selling partners, the first 90 days are particularly important to establish marketing, delivery, pricing, and other business processes to quickly generate sales after launch. Amazon data scientists refer to the use of five selling programmes—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing and Advertising—within those first 90 days as Perfect Launch. Selling partners who take these five steps within this critical time frame can generate sales faster, as the examples of many of the most successful selling partners have already shown.

Ready to follow their example? The launch guide is simple:
Enrol your brand in Brand Registry.
Enhance your product detail pages with A+ Content
Get set up with Fulfilment by Amazon
Automate pricing on your offers
Create promotional campaigns for Sponsored Products, coupons and/or offers.
BRAND REGISTRY

Register your brand to be eligible for the New Brand Bonus

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new sellers who enrol in Brand Registry can receive a 5% new brand bonus on up to €900K in branded sales (up to €45K in bonuses), free Vine enrolment for one product to kickstart product reviews (€45 value), and up to 2000 free Transparency codes to proactively protect their products against counterfeits (€90 value).
A+ CONTENT

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product information and additional rich content including images, videos, or product settings. Then run A/B testing to optimise your conversion using our Manage Experiments tool. Over the last year, thousands of sellers have used both to help maximise product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
FULFILMENT BY AMAZON

Give customers the Prime experience

With Fulfilment by Amazon (FBA), you store your products in our fulfilment centres, and we pick, pack, deliver your orders and provide 24/7 customer support in the local languages of Amazon’s European stores. Eligible FBA offers carry the Prime logo as Amazon promises fast delivery and trustworthy customer service.
Sellers in Germany were able to record an average increase in sales of 37%* when switching to FBA because customers highly appreciate the fast delivery times. 3
Eligible new sellers who start selling today can receive a €90 discount on FBA inbound deliveries through the Amazon Partnered Carrier programme (€180 for sellers outside of Germany who use Amazon Global Logistics). Enjoy free storage, free removals, and free returns processing for a limited time on eligible ASINs newly added to FBA as part of the FBA New Stock Programme. In addition, a monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for brand owners who complete Brand Registry.
3 This percentage is based on an analysis of data per channel from Q4/2019 to Q4/2020 (excluding Q2/2020 due to the impact of COVID-19). This serves only as a general guide. It does not reflect real-time updated data and is not specific to an ASIN or product category. Actual results may vary depending on a variety of factors, including but not limited to seasonality, selling price and existing delivery solution. Amazon does not guarantee any particular outcome for your business by using FBA.
AUTOMATED PRICING

Adjust your pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enrol, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
ADVERTISING

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase your conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign 5
Eligible new selling partners can receive €45 of credit for Sponsored Products ads (FBA sales partners only) and €45 of credit for coupons on Amazon to offer sales promotions to customers.
5Amazon internal data, 2019
VAT Calculation Service

Enable free automatic billing

Our VAT calculation service is a free tool that automatically generates your invoices when you receive orders.

This service also has multiple features that can help you win big orders from more than 5 million companies that buy on Amazon. This includes showing the price of your product excluding VAT and a “downloadable invoice” logo on your eligible products. Click here to get started.
On average, sellers who have enabled the VAT calculation service see a 50% increase in B2B sales in the first month after registration4.
4Amazon internal data
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New Seller Incentives
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We’ll help you get started

Start your journey with less risk. To help you achieve Perfect Launch, we offer new seller incentives, including 5% back on your first €900,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more, plus discounted Prime shipping, storage, returns, and more with Fulfilment by Amazon.

Get started today with these benefits for new sales partners:
  • get 5% back on your first €900,000 in branded sales
  • Take €90 off inbound FBA shipping using the Amazon Partnered Carrier programme
  • Out-of-country sellers take €180 off fulfilment fees using Amazon Global Logistics
  • Get 90 days free storage for 50 units plus 180 days free removals with Fulfilment by Amazon
  • Get €45 credit for Sponsored Products cost-per-click ads — you can choose the deals you want
  • Receive up to 2000 free Transparency Codes (€90 value)
  • Enrol one product in Vine for free for up to 30 trusted reviews (€180 value)
See below for a full list of benefits for new sellers and how to qualify. Terms and conditions apply —visit Seller Central  for details.
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Over €45,000 in potential benefits.

Amazon selling programme

Your benefits

How do I get my benefits

Brand registry benefits
5% new brand bonus on for your first €900,000 in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first purchasable ASIN. Learn more
$180 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first purchasable ASIN and registering a product on Vine.
$90 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first purchasable ASIN and registering with Transparency.
Fulfilment by Amazon benefits
90 days free storage on 50 units (or 30 oversize units)

Apparel/Shoes: 120 days free storage on 100 units
5% off sale of branded ASINs for brand-registered sellers
Send inventory to an Amazon fulfilment centre within 12 months of listing your first purchasable ASIN for auto-enrolment in FBA New Selection.






Complete brand registry if you are a brand owner. The discount applies to fulfilment fees and is applicable to up to 50 units of standard-size items/30 units of plus-size items over a 90-day period, and up to 100 units of clothing and footwear over a 120-day period.
€90 discount on shipping to an Amazon warehouse
Send inventory to an Amazon fulfilment centre within 12 months of listing your first purchasable ASIN.
€180 off fulfilment fees
Send inventory to an Amazon fulfilment centre within 12 months of listing your first purchasable ASIN.
Advertising benefits
€45 credit
Send inventory to an Amazon fulfilment centre within 60 days of listing your first purchasable ASIN. To receive €45 credit, start a Sponsored Products campaign with no end date within 30 days of receiving your ASIN.
$45 credit
Create a coupon within 12 months of listing your first ASIN.
The Amazon Seller app

Manage your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, processing orders, responding to customers, and more—all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Just have a few items to sell?
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