Amazon FBA: Shipping for you.

FBA is a service whereby Amazon takes care of storing, packing and shipping your products, as well as customer support and returns.
When you sign up for FBA, the first step is to pack your products and send them in bulk to one of our fulfilment centres.
In order to meet the needs of your business, FBA also offers special programmes for specific product types, such as FBA Small and Light, Pan-European FBA, FBA Subscribe & Save, Multi-Channel Delivery, and FBA Heavy & Bulky.

Selling in Amazon stores with FBA can be very profitable. You can boost your revenue by up to 35%* thanks to free, faster delivery, which is extremely popular with customers.

Yes, FBA is a good option for beginners with a small- or medium-sized business.

Over 225,000 small- and medium-sized businesses and brands in Europe sell on Amazon and many of them use FBA to take advantage of Amazon's world-class customer service and returns, as well as other benefits such as automatic Prime eligibility. These benefits can help companies to grow quickly.

For more information, check out our New Seller Guide on Amazon.

What you can sell on FBA depends on the brand, product and category. Some products are open to all sellers, while others may require a professional seller account.
Check out the list of products that are subject to restrictions and products that are not eligible for FBA. To sell branded products that are copyrighted, patented or trademarked, you must be either the company owner or an authorised reseller. To sell refurbished or used items, you must qualify to sell on Amazon Renewed.

Fulfilment is the entire process of receiving, storing, picking, packing and then shipping orders to customers, including returns or exchanges.
You can choose how you want your orders to be fulfilled: In-house fulfilment, Third-party fulfilment, Fulfilment by Amazon (FBA) or Multi-channel fulfilment.

FBA makes it easy to launch new FBA products because you get free storage, free removals and free returns processing for your new-to-FBA ASINs. Furthermore, brand owners who enrol in Brand Registry can benefit from an average monthly rebate of 10% on their revenue from branded ASINs. If you are a new seller, you'll be automatically enrolled in the programme when you send your first shipment to our fulfilment centre within 90 days of creating your first listing for an eligible ASIN.

FBA stands for Fulfilment by Amazon and FBM stands for Fulfilment by Merchant. With FBA, Amazon takes care of the entire fulfilment process for you, while with FBM, the merchant (you) is responsible for storing, packing, shipping and delivering the products to customers.

An Amazon FBA seller is an e-commerce company that sells products through an Amazon store and participates in the Fulfilment by Amazon programme.
Amazon takes care of logistics and operations for Amazon FBA sellers. FBA sellers are responsible for selecting their products, shipping their inventory to Amazon FBA fulfilment centres and ensuring that their inventory is always up to date.

In this video, you'll learn how to optimally prepare your products and how to label, pack and ship your first FBA shipment

Once you've sent your products to a fulfilment centre, you can track their progress via the "Shipments" tab on the Shipping Queue page. There are the following shipment statuses:

• Delivered: Your shipment has been delivered to the fulfilment centre but hasn't been checked in yet.
• Checked in: Your shipment has been transported from the depot to the dock and is ready to be unloaded.
• Received: Your shipment labels and units are being scanned and they will be available for sale as soon as they have been processed.
• Closed: All units of your shipment have arrived. If your products were on the way to a fulfilment centre before the shipment was closed, your shipment will still be received. However, please do not send inventory when a shipment has already been closed, as this may result in excess charges and your inventory may not be received properly at the fulfilment centre.

There are different fees depending on which FBA service you choose:
1. Shipping fees are charged per unit sold, including packing, shipping, handling, customer service and returns.
2. Monthly inventory fees are calculated based on your inventory in Amazon FBA fulfilment centres.

Amazon's estimation tools such as the Revenue Calculator, Fee Summary Report and Manage Inventory can help you estimate your FBA fees.

No, not all Prime orders can be fulfilled by Amazon.
For items that aren't suitable for FBA, such as items that don't move quickly or for which demand is difficult to predict, there's Seller Fulfilled Prime (SFP). This programme is available to Amazon Prime members who can ship orders directly from their warehouse or storage location.

Fulfilment by Amazon (FBA) also includes customer service and processing returns by Amazon on your behalf for all of your FBA orders.

Returns: When a customer returns a product and it arrives at the fulfilment centre, the condition of each item is checked to determine whether the item is sellable or unsellable. If it's sellable, it is added back to your inventory and made available for purchase again. If it's unsellable, we will check who caused the damage and determine whether the customer is eligible for a refund.

Refunds: A refund is credit given to the customer for all or part of the cost of an item purchased. In some cases, customers are offered a "refund without return", meaning that the customer will receive a credit note without having to return the item to the fulfilment centre. Some items that are not able to be returned may still be eligible for a refund

Once you've sent your products to a fulfilment centre in the EU, we'll store your inventory in our fulfilment centres in the EU countries where you've activated inventory placement in order to meet expected customer demand. We'll distribute your inventory to these countries at no extra cost. You can track your listings with Pan-European FBA using all our standard reports and tools.

A product is only eligible for Pan-European FBA if the following two conditions are met:
1) You have created an active FBA listing in all the European Amazon stores that are specified in the Pan-European FBA inventory requirements.
2) You have sent your products to a fulfilment centre in the EU and activated inventory placement in at least two countries, including Germany, France, Italy, Spain or Poland. Belgium and the Netherlands are currently excluded from Pan-European FBA inventory placement.

This programme allows sellers with FBA and an EU account to store their inventory in local fulfilment centres and ship orders from other EU stores, giving them greater flexibility and control over their inventory. To sell products using Remote Fulfilment between the UK and the EU, you must meet the following requirements:
• You need access to UK and EU stores in your Seller Central account
• Shipping programmes and export settings must be activated. To ship from the EU to the UK, all EU shops must be enabled for export (Germany, Italy, France, Spain). If you have more than one EU account, each account must be managed separately.

The Amazon FBA Manage Excess Inventory tool helps you track listings with excess inventory, provides you with information so that you can take appropriate action and gives you suggestions for improving inventory performance. This puts you in a better position to assess product demand, product costs, seller input and price elasticity. You can also identify issues that might be affecting your product sales and will receive options for selling your inventory.

The FBA sell-through rate is the number of units sold and shipped in the past 90 days divided by the average number of units in stock. The average number of units in stock is determined by calculating the current inventory on the day in question and the inventory 30, 60 and 90 days before.
Your inventory management report in Seller Central offers recommendations for improving your sell-through rate.

A listing can become inactive if it isn't created correctly to begin with or it gets hidden. When this happens, it will incur storage fees but cannot be sold because the listing is not active.

Your performance is measured by the percentage of your FBA inventory that is currently not available for purchase on Amazon. This is called the Stranded Inventory Percentage.

The FBA Restock tool lets you keep track of how many items you have in stock so that you can meet customer demand. This tool suggests which products to restock, how many to order and when to ship them.
With this smart optimisation tool, you can predict when you will need to restock your items while taking into account your variable costs, expected revenue and future demand. The recommendations will help you get the best return on your inventory investments by maintaining just the right amount of inventory.

The Excess Inventory Percentage is the percentage of your FBA inventory units that are in excess or that have been held in stock for more than 90 days.
Excess or outdated inventory has a negative impact on your Inventory Performance Index (IPI), which enables you to measure your inventory's performance over time.
Your IPI evaluates how you manage your FBA inventory. Your Inventory Performance Dashboard helps you find ways to increase sales, reduce costs and keep track of key performance indicators.

The in-stock rate tracks how well you keep popular goods in stock.
This only applies to FBA goods sold in the last 60 days. Unsold items or seller-fulfilled products (i.e. products for which you are responsible for storage, packaging and shipping) are not taken into account.
In Seller Central, this key figure is displayed in the Inventory Performance Dashboard and is updated daily. An in-stock rate of 90–100 percent is considered good.