Fulfilment by Amazon (FBA) New Selection programme
Launch new products and get an average discount of 10% on sales of eligible new-to-FBA ASINs, as well as free storage, free returns for unsold goods and free returns processing.
To get started with FBA New Selection
What is the New Selection programme?
FBA New Selection offers free storage, free returns for unsold goods and liquidations, and free returns processing for a limited time for eligible ASINs that are new to FBA. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrolment. You might be eligible for an average monthly discount of 10% on your sales of eligible ASINs that are new to FBA.
"Trial and error costs can be reduced. I've found it works with seasonal products too, as the clearance sale can be handled at a lower cost after peak season.
– Fawen Shi
"Trial and error costs can be reduced. I've found it works with seasonal products too, as the clearance sale can be handled at a lower cost after peak season.
– Fawen Shi
Average 10% discount on sales of eligible new-to-FBA ASINs.
Free monthly storage for 120 days and free returns for unsold goods and liquidations for 180 days for 100 units of standard-size items.
Additional free returns processing for clothing, eyewear, shoes and bags.
Advantages
(per parent ASIN)
standard-size item
Oversized items
An average discount of 10% on sales of eligible ASINs that are new to FBA. Nab a rebate
100 units/
120 days
120 days
50 units/
120 days
120 days
Free returns for unsold goods (local) or liquidations
100 units/
180 days
180 days
50 units/
180 days
180 days
Example of potential savings with FBA New Selection programme
Orders
- 100 units were sent to a fulfilment centre.
- 25 units* were sold to customers.
- 5 units* were returned from customers after a successful order.
- 5 units* were removed and sent back to the selling partner at a German address.
Seller profile
- Enrolled in New Selection programme
- Sells shoes (new ASIN on FBA)
- Price of shoes: €45
Product
- Size: 12.1 × 22.6 × 34.6 cm
- Unit weight: 900 g
- Volumetric weight: 1.89 kg
- Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charge varies by marketplace, fulfilment location, etc.
€133.00
Monthly storage fee
30 days of storage
€13.37
Fees for return orders
Five items removed and sent back to the selling partner
€6.30
Return processing fees
Five items returned by the customer
€13.30
Total
€169.97
After enrolment
Fulfilment fee for 25 units
After a monthly 10% discount on sales of eligible new-to-FBA ASINs is applied against fulfilment fees.
€20.50
Monthly storage fee
30 days of storage
€0
Fees for return orders
Five items removed and sent back to the selling partner
€0
Return processing fees
Five items returned by the
customer
customer
€0
Total
€20.50
Savings with the FBA New Selection programme (for 1 month): €149.47
Savings with the FBA New Selection programme (for 3 months)**: €432.78
* Monthly quantity
** The calculation is based on the same quantity of sold, returned and removed units each month with no replenishment made after the first month.
** The calculation is based on the same quantity of sold, returned and removed units each month with no replenishment made after the first month.
Here's how it works
Step 1
New to Selling on Amazon Register as a Professional selling partner
Click on "start selling". The Professional selling plan gives you the opportunity to sell an unlimited number of products for a €39 (exclusive of VAT) monthly subscription fee.
Step 2
Enrol in the FBA New Selection programme
To be eligible for free shipping, you must be enrolled in New Selection before you send your first shipment to a fulfilment centre.
If you are a new seller and you listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the programme.
If you are a new seller and you listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the programme.
Step 3
Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European stores. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.
Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions.
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European stores. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.
Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions.
Step 4
Enjoy benefits of the programme, while reaching more customers
After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme terms and conditions.
All you have to do is register once more. Now you will only need to enrol once and FBA New Selection benefits will be automatically applied in each store in which you have an active account and inbound eligible new items.
Once registered, you'll have access to the dashboard for new items in the Fulfilment by Amazon product range, which shows your commitment and savings with the programme.
All you have to do is register once more. Now you will only need to enrol once and FBA New Selection benefits will be automatically applied in each store in which you have an active account and inbound eligible new items.
Once registered, you'll have access to the dashboard for new items in the Fulfilment by Amazon product range, which shows your commitment and savings with the programme.
See more benefits for new selling partners
Selling on Amazon allows you to reach millions of potential customers, whether you’re selling one item or many. Your account configuration is set to sell across Europe.*
To get started with FBA New Selection
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