Fulfilment by Amazon (FBA) New Selection programme

Launch new branded products and get a 5% rebate of the ASIN sales price, plus free storage, free removals and free returns processing.
To get started with FBA New Selection
New to Amazon?
€39 (excl. VAT) per month + referral fees
FBA New Selection programme

What is the New Selection programme?

FBA New Selection offers free storage, free removals, and free return processing for a limited time for eligible, new-to-FBA ASINs. Once you enrol in the programme, you can use these benefits for an unlimited number of new parent ASINs per year. To get the benefits, you must maintain eligibility after enrolment. For brand registered sellers, you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
icon: 5% rebate on sales
5% rebate of branded ASIN sales price. The rebate is applied against fulfilment fees for brand owners who complete brand registration.
icon: Line drawing of a customer service headset
Free monthly storage for 90 days and free removals for 180 days.
icon: Line drawing of a rising line chart
Additional storage, removal and returns benefits for clothing, shoes and bags.

Benefits
(per parent ASIN)

All product families —
standard-size item

All product families —
oversize item

Clothing, shoes and
bags

5% rebate of branded ASIN sales price
50 units/
90 days
30 units/
90 days
100 units/
120 days
50 units/
90 days
30 units/
90 days
100 units/
120 days
Free removals
50 units/
180 days
30 units/
180 days
100 units/
180 days
20 units/
180 days

Example of potential savings with FBA New Selection programme

Orders
  • 100 units were sent to a fulfilment centre.
  • 25 units* were sold to customers.
  • 5 units* were returned from customers after a successful order.
  • 5 units* were removed and sent back to the selling partner at a German address.
Seller profile
  • Enrolled in New Selection programme
  • Sells branded shoes (new ASIN on FBA)
  • Price of shoes: €60
Product
  • Size: 12.4 × 22.6 × 34.6 cm
  • Weight: 900 g
  • Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charge varies by marketplace, fulfilment location, etc.

€104.75

Monthly storage fee
30 days of storage

€16.18

Fees for return orders
Five items removed and sent back to the selling partner

€3.90

Return processing fees
Five items returned by the customer

€10.48

Total

€135.31

After enrolment
25 unit fulfilment fee (for brand-registered sellers)
After a monthly rebate of 5% on sales of eligible branded new-to-FBA ASINs is applied against fulfilment fees.

€29.75

Monthly storage fee
30 days of storage

€0 

Fees for return orders
Five items removed and sent back to the selling partner

€0 

Return processing fees
Five items returned by the
customer

€0 

Total

€29.75

Savings with FBA New Selection programme (for 1 month): €105.56
Savings with FBA New Selection Programme (for 3 months)**: €302.11
* Monthly quantity
** The calculation is based on the same quantity of sold, returned and removed units each month with no replenishment made after the first month.

Here's how it works

Step 1

New to Selling on Amazon Register as a Professional selling partner
Click on "start selling". The Professional selling plan gives you the opportunity to sell an unlimited number of products for a €39 (exclusive of VAT) monthly subscription fee.

Step 2

Enrol in the FBA New Selection programme
To be eligible for free shipping, you must be enrolled in New Selection before you send your first shipment to a fulfilment centre.

If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the program.

Step 3

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA
Creating listings for the first time:
Once you have registered as a selling partner and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European stores. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.

Switch your existing listings to FBA:
Visit the Manage Inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions. Download our Quick Launch Guide for more information about selling with FBA.

Step 4

Enjoy benefits of the programme, while reaching more customers
After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the programme terms and conditions.

All you have to do is register once more. Now you will only need to enrol once and FBA New Selection benefits will be automatically applied in each store in which you have an active account and inbound eligible new items.
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