Sell more successfully in Europe with Pan-European FBA
Already selling with FBA?
Discover new growth opportunities in the Netherlands, Poland and Sweden with Pan-European FBA!
We have extended the Pan-European FBA programme to include three additional store options: the Netherlands, Poland and Sweden.
This means you can also enjoy low fulfilment fees and fast delivery for these new stores, on your Pan-European FBA-enrolled ASINs.
This means you can also enjoy low fulfilment fees and fast delivery for these new stores, on your Pan-European FBA-enrolled ASINs.
Fulfilment by Amazon gives us access to
a whole new group of buyers with Prime customers.Jens Wasel and Max KronbergKW-Commerce GmbH (Germany)
What is Pan-European FBA?
Pan-European FBA enables thousands of businesses to sell across Europe easily and at a lower cost.
Increase your FBA sales by up to 30%!*
Let Amazon distribute and store your products in fulfilment centres throughout Europe, in the countries you selected for storage and at no additional cost to you. With products stored closer to customers, fulfilment is faster for them and cheaper for you.
Increase your FBA sales by up to 30%!*
Let Amazon distribute and store your products in fulfilment centres throughout Europe, in the countries you selected for storage and at no additional cost to you. With products stored closer to customers, fulfilment is faster for them and cheaper for you.
* Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA
Why sell with Pan-European FBA?
Sell to millions with the Prime badge
List your products in the desired Amazon European stores, with Prime badge eligibility in countries you have selected for storage.
Customers worldwide trust AmazonPrime for faster, more reliable deliveries.
Customers worldwide trust AmazonPrime for faster, more reliable deliveries.
Save on your fulfilment costs
Pay the local fulfilment fees in the countries where you enable Amazon to store your products.
Accelerate your growth with flexible storage
Enable additional countries for Amazon to spread and store your products, close to customer demand and at no additional cost to you.
Provide the fast delivery that customers love
Get Amazon fast delivery for customer orders in the countries where you enable Amazon to store your products.
91% of Selling Partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
91% of Selling Partners indicate the highest levels of satisfaction with their fast delivery across Europe.*
** According to an FBA Satisfaction Survey in 2020
Pan-European FBA and the
European Fulfilment Network
With FBA you can expand internationally in the manner that best suits your business, with the European Fulfilment Network and Pan-European FBA.
Please note that due to the introduction of a customs border between the UK and the EU, effective as of 1 January 2021, Amazon is unable to fulfil FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).
Please note that due to the introduction of a customs border between the UK and the EU, effective as of 1 January 2021, Amazon is unable to fulfil FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).
European Fulfilment Network
Pan-European FBA
Inventory management
Amazon stores products locally only, ready for local delivery or to dispatch to other countries
Amazon distributes and stores your products across Europe, in the countries you enabled for storage
Delivery promise
Very fast if local delivery, slower if shipping cross-border
Very fast in all the countries enabled for storage
VAT
A VAT number is required for the country where the goods are stored. Other countries may require a VAT number after a sales threshold is reached.
A VAT number is required for each country where goods are stored
Shipping cost
Local fees for local delivery, or higher cross-border fees
Local fees in all the countries enabled for storage
Indicative fulfilment cost for
500g standard package
in the countries enabled for storage
Due to Brexit, as of 1 January 2021, Amazon is unable to fulfil FBA orders or to send inventory across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more (login required).
Amazon VAT resources
By storing goods in countries other than your home country, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA
Step 2
List your eligible products in all required Amazon European stores
Step 3
Enable additional countries for Amazon to store your products
Step 4
Send your inventory off to your nearest fulfilment centre and let Amazon do the rest
Step 5
Enjoy fast delivery and local fulfilment fees for your products listed in all required Amazon stores, in the countries enabled for storage
Start fulfilling across Europe with Pan-European FBA
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