Expand your business throughout the European Union with Pan-European Fulfilment by Amazon
You can save up to 53% on shipping fees and increase your sales by up to 30% with Fulfilment by Amazon*
* Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA
Already selling with FBA?
How does Pan-European FBA work?
Requirements
- List your products in the following countries with Fulfilment by Amazon: Germany, France, Italy and Spain
- Enable storage in at least two EU countries (Germany, France, Italy or Spain).
- Send your inventory to an Amazon fulfilment centre in the EU (Germany, France, Italy, Spain)
New! Sell your products in our new EU stores at reduced costs!
Read the requirements for how to do this and make sure to:
- List your FBA products in Poland too and enable storage in the country so that you can benefit from domestic FBA shipping fees for orders from Poland.
- List your FBA products in Sweden and the Netherlands too and make sure that one of the enabled countries is Germany so that you can benefit from domestic FBA shipping fees for orders from Sweden and the Netherlands.
- List your FBA products in Belgium too and make sure that one of the enabled countries is either Germany or France so that you can benefit from domestic FBA shipping fees for orders from Belgium.
Why sell with Pan-European FBA?
Save up to 53% in shipping costs
Pay domestic FBA shipping fees in countries where you allow Amazon to store your products (Germany, France, Italy, Spain or Poland), instead of European Fulfilment Network (EFN) fees. Click here to see your own cost-saving potential and fees for Pan-European FBA.
Offer fast delivery with the Prime badge on your eligible listings
Get Amazon fast delivery for customer orders in the countries where you enable Amazon to store your products.
Extra savings on fulfilment fees
Save up to €0.26 on every FBA unit fulfilled from Germany by allowing placement in Germany, Poland and the Czech Republic
Accelerate your growth with flexible storage
Enable storage in at least two of the following countries: Germany, France, Italy, Spain or Poland. Amazon distributes and stores your products for free and closer to customer demand.
Sell FBA Small and Light products via Pan-European FBA
You can enrol eligible FBA Small and Light offers for Pan-European FBA. Click here for more details.
With Fulfilment by Amazon, we reach a whole new group of buyers through Prime customers.Jens Wasel and Max KronbergKW-Commerce GmbH (Germany)
Pan-European FBA and the
European Fulfilment Network
Pan-European FBA
European Fulfilment Network (EFN — European Fulfilment Network)
Shipping costs
Local shipping fees and fast delivery promises in all EU countries that are enabled for storage, plus cross-border shipping (EFN) fees in the remaining countries. Example standard package ≤ 400 g = €3.16 — €5.50 in countries approved for storage. Cross-border fulfilment fees (EFN) €7.73–€7.96
Cross-border shipping (EFN) fees: €7.73–€7.96
VAT
A VAT number is required for each country where goods are stored
A VAT number is generally not required in the destination shop.
Inventory management
Amazon distributes and stores your products across Europe in the EU countries you have enabled for storage.
Amazon stores products locally only, ready for local delivery or to dispatch to other countries.
Amazon VAT resources
By storing goods in countries other than your home country, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA.
Step 2
List your eligible FBA products in all required European Amazon stores (Germany, France, Italy and Spain) with the same SKU. With the build international listings function, you can synchronise offer prices and create offers from a primary store in one or more target stores and have them translated accordingly.
Step 3
Enable at least two countries where Amazon stores your products* (Germany, France, Italy, Spain, Poland)
* By storing goods in countries other than your primary store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
* By storing goods in countries other than your primary store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Step 4
Send your inventory to an Amazon fulfilment centre in the EU (Germany, France, Italy, Spain or Poland)*. We’ll store your inventory on our European fulfilment network in the countries that you have enabled for inventory storage to meet expected customer demand. We'll distribute your inventory to these countries at no additional cost!
Get started with FBA across Europe
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