Amazon Sustainability Accelerator

The Amazon Sustainability Accelerator is looking for bold, ambitious companies with smart and effective solutions to today's sustainability challenges. For the consumer product programme, companies in the early stages of operations who have launched their first product offering within the last two years are the best suited. It may also be a good fit for companies that want to use e-commerce to boost their product growth. The accelerator is open to companies registered in the European Economic Area, the UK or Switzerland.

The programme is free and Amazon does not take equity.

No, the accelerator programme will be operated in a hybrid manner (mixing online and in-person support) allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ease to participate in activities online. However, please note that weeks 1 (28/04/25 – 02/05/25), 6 (02/06/25 - 06/06/25) and 10 (30/06/25 – 04/07/25) must be attended in person, in London, Amsterdam and London respectively.

Participation in a ten-week accelerator programme with exclusive workshops, mentoring and access to the Amazon network

• £10,000 cash grant

• $10,000 in AWS credits

• £1,500 travel grant

• An impact assessment to help measure and improve your climate impact

• A demo day in London to pitch your company to investors

• Support with getting started and succeeding on Amazon

The Consumer Accelerator will involve eight to ten companies

We are looking for solutions that optimise energy-intensive processes, reduce emissions and move towards sustainable practices. We are exploring technology such as AI, geothermal/HVAC, building materials and DC microgrids.

Amazon is looking for solutions that can support reusable e-commerce delivery packaging systems. This includes innovative packaging materials and reusable closed-loop reusable systems technology that can be adapted to Amazon's size and scale.

We are exploring technologies including (but not limited to): AI, repair solutions, material circularity for batteries, repairability and durability of products and reverse logistics optimisation.

Startups should:

• have moved beyond prototype testing and be working towards generating initial sales and expanding operations (TRL 6 and above).

• be registered in the European Economic Area, the UK or Switzerland.

• have technology that is relevant to the subject areas.

• have scalable technology. Amazon will only fund technology that has the potential to significantly reduce CO2 emissions and/or reduce impacts beyond CO2 emissions and reduce operating costs.

• have technology that has the potential to make a global impact. Amazon explicitly favours projects that apply to all markets, regions, offer types, etc.

• be registered in the European Economic Area, the UK or Switzerland, and be available to attend in-person sessions in London, UK, as well as participate in online remote sessions.

• accept and comply with the official Terms and Conditions and other guidelines of the Pilot Challenge programme.

Amazon is not looking for project developers who sell third-party products, companies without a functional prototype, consulting firms, marketing or PR agencies, or acquired startups.

Apply for the Pilot Challenge by registering your interest and completing the application form. To allow for resource planning for the Pilot Challenge, applications will open on 25 June 2025. Applications will be reviewed internally from June to July. Successful applicants will be invited to provide further information. Applications will close on 29 July.

Selected startups will take part in an intensive four-week accelerator. During this time, startups will learn about Amazon's internal processes and requirements. After four weeks, startups will have the chance to launch a pilot project with Amazon. Successful startups, alongside internal Amazon teams, will then embark on a longer validation phase to fine-tune the details of their pilot project.

No, the accelerator is run in hybrid format (both online and face-to-face support), so you can access in-person support when you urgently need it, while taking advantage of the flexibility and simplicity of online activities. However, please note that week 1 (08/09/25- 12/09/25) and 03/10/25 must be attended in person in London.

Around 15 startups will take part in the 4-week challenge, split equally across the three programme sectors: building (5), packaging (5), circular economy (5). Each startup will pitch its solution to get the chance to pilot with Amazon — we will select 1–2 startups from each sector.

The programme is free and Amazon does not take equity.

A pilot project with Amazon is not guaranteed. A typical pilot budget for new technologies can range from $50,000 to $2 million, depending on the duration and scope (e.g. feasibility studies, prototype testing) needed to determine key performance indicators. This range is for illustrative purposes and actual funding offers are at Amazon's sole discretion.