How Alpi Trade expanded its portfolio and strengthened its position as market leader with the SAS Pro programme

Alpi Trade started 2018/19 with the aim of becoming active on Amazon. The company specialises in food and nutritional supplements, offering around 500 different products. Its is represented on all European marketplaces and also offers smaller product ranges in the USA, Japan, Australia and the United Arab Emirates. Its strategy focuses on optimising internal processes and expanding the product portfolio.

Amazon's SAS Pro programme has helped Alpi Trade in many areas. At the start of the programme, various aspects of the company were reviewed and analysed to identify the relevant issues:

"We carried out a business review right at the start and went through all aspects of the programme that can be worked on together.
This enabled us to decide what was relevant to us and what was less relevant."

The focus areas included issues relating to product selection, brand development and international expansion. The SAS Pro programme gave Alpi Trade access to beta versions and pilot programmes, as well as customised reporting options that helped with decision making:

"Getting a feel for specific keywords and categories helped us a lot. Working on international expansion has also helped us move forward."

Alpi Trade is a good example of a company that has achieved impressive growth on the marketplace with the help of the SAS Pro programme. The combination of having a clear strategy, internal resources and support via the programme has enabled it to develop its presence on marketplaces worldwide and expand successfully.