Accelerate your growth

with the Amazon Launchpad Sustainability Accelerator
Are you developing an innovative product in the area of sustainability and would like to scale quickly and maximise the environmental benefits? We would like to support you in this.
Applications for this year's round are closed. You can register your interest for next year
Designed for early-stage startups

Designed for early-stage startups

The Amazon Launchpad Sustainability Accelerator is a three-month, equity-free programme that supports early-stage startups that develop products with a focus on sustainability.

Expert knowledge from sustainability innovators

We have teamed up with EIT Climate-KIC, Europe's leading centre for climate innovation. The programme was designed to give relevant support to startups trying to combine e-commerce and sustainability.

What does the Amazon Launchpad Sustainability Accelerator include?

Financial support

Financial support

€12,000 cash funding
€6000 advertising credit
$25,000 AWS Activate credit
Expert care

Expert care

The Accelerator brings together experts who specialise in e-commerce, sustainable products and helping startups grow.
Tailored syllabus


Workshops, boot camps and expert talks cover topics that are of fundamental importance for any company in the early development phase.
Applications for this year's round are closed. You can register your interest for next year

What other services are available?

Amazon Launchpad — free access for one year
free access to Amazon Launchpad for one year to take advantage of Amazon's customer reach. Amazon Launchpad is a one-stop shop for unique and unexpected discoveries with outstanding startups.
Assessment of environmental impact
Understand the environmental impact potential of your product, develop optimisation strategies and receive external validation.
Office space
Office space for three months at Amazon headquarters in Shoreditch, London.
The Accelerator operates as a hybrid model. Startups can participate online or in person. This depends on the Covid-19 restrictions in place.
Peer learning and exchange in a community of like-minded founders who are committed to sustainability.
What other services are available?
Application requirements

Application requirements

Phase: Startups in the early stages of development
Product: Physical products from the area of sustainability. Companies should be beyond the prototype phase and have production capacities.
Location: Headquartered in the EEA, Switzerland or the United Kingdom.
Subject areas: We are looking for startups that make it easy for customers to make their purchases more sustainable. The products must demonstrate quantifiable improvements in at least one area of sustainability, including: recycled and upcycled materials and products, reusable everyday objects, environmentally friendly devices and technology, more sustainable clothing, shoes and accessories, alternatives to plastic etc.


Working with Amazon gives us the opportunity to scale our e-commerce sales and gives more people access to an affordable, sustainable hot-water system.
Faisal GhaniSolariskit

The process

The process
Applications for this year's round are closed. You can register your interest for next year

Startup selection committee:

Aditi Singh
Aditi Singh
Amazon Launchpad EU GM
Cyrus Wadia
Cyrus Wadia
Amazon Head of Sustainable Product
Aimee Apel
Aimee Apel
EIT Climate-KIC Accelerator Lead
Adiari Vazquez, PHD
Adiari Vazquez, PHD
The Climate Pledge Fund at Amazon


What is the Amazon Launchpad Sustainability Accelerator?
The Amazon Launchpad Sustainability Accelerator is a three-month programme that supports entrepreneurs who are in the early stages of sustainability-focused product development. We offer expert-led workshops, mentoring, office space and access to networks to meet the challenges of starting a business in the area of sustainability.
How can I apply for the Amazon Launchpad Sustainability Accelerator?
The application is made via. Applications must be submitted in English by 25 March 2022. Applicants must engage in a three-month programme that starts on 3 May.
How do I know if the Amazon Launchpad Sustainability Accelerator is right for me?
Typically, the accelerator is suitable for companies that are in the early stages of operation, either before GTM (market launch) or less than two years after the launch of their first product offering. The accelerator is best suited for entrepreneurs who want to drive the growth of their product through e-commerce. We are looking for companies that may still be small today, but have big, ambitious goals. Since you're probably at the beginning of your development, we don't expect a steep growth curve yet, but we're looking for clear ways to scale.
Which types of companies are suitable?
The programme is best suited to startups whose products improve at least one area of sustainability and who are committed to building and growing their business with environmental benefits in mind.
Does Amazon charge fees to join the programme?
The programme is free and Amazon does not require any equity from the startups.
Do I have to move?
No, the Accelerator is hybrid (mix of online and face-to-face support), so you can benefit from personalised care when you need it urgently, while taking advantage of the flexibility and simplicity of online activities.
What are the benefits of the Amazon Launchpad Sustainability Accelerator?
  • Participation in a three-month accelerator programme with exclusive workshops, mentoring and access to the Amazon network.
  • Free office space (subject to the latest government guidelines on COVID-19)
  • 12,000 EUR funding
  • 25,000 USD AWS Activate credits
  • 6000 EUR advertising click credits
  • Free access to Amazon Launchpad for one year
  • How many companies are taking part in the accelerator?
    Each accelerator group consists of 8–12 companies.
    Do I need to join Amazon Launchpad?
    It is not a requirement for participating companies to join Amazon Launchpad but given the synergies with the programme, we believe joining will be beneficial for the selected companies.
    How does the selection committee rate startups?
    All applications are reviewed individually and a jury will select the companies based on the selection criteria. Among other factors, the following points are examined:
  • Founding team (expertise in the chosen industry, track record of building a company and suitability for an early-stage accelerator)
  • Opportunity (how big is the selected customer pool and does it grow)
  • Business model and level of sustainability (sustainability of the business model and impact on the environment)
  • Solution validation (whether the product solves the identified problem)
  • Suitability of the programme for the participating company (whether the applicant company can promote its growth by using e-commerce)
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