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Change your startup and the world forever

Reach for the stars

The award that boosts your business

Are you developing cutting-edge products that bring innovation to everyday life and create a better future for everyone?

Apply for the chance to win the Amazon Launchpad Innovation Awards trophy and discover the fantastic promotion that could take your startup to the next level.

The awards

20 finalists
- A spotlight placement for top sellers on the Amazon Launchpad homepage
- Awards logo usage rights
- An Amazon Launchpad Innovation Awards trophy
Winner
- €100,000 to make your business skyrocket
- Free access to Amazon Launchpad for one year
- A spotlight placement for top sellers on the Amazon Launchpad homepage
- Awards logo usage rights
- An Amazon Launchpad Innovation Awards trophy
Best local startups
- A spotlight placement for top sellers on the Amazon Launchpad homepage
- Awards logo usage rights
- An Amazon Launchpad Innovation Awards trophy

Ready to apply?

Just check to see if your business meets the following conditions. If it does, congratulations — you can apply!
  1. Your business is registered in a country in the EEA (European Economic Area), in the United Kingdom, or in Switzerland.
  2. You sell a physical product to consumers, not to other businesses.
  3. Your business is the trademark owner of the registered product.
  4. You are a small or medium-sized company with fewer than 250 employees, your total annual turnover is less than €50 million, and/or your yearly budget does not exceed €43 million at the time of entry.
Other restrictions may apply. See the full terms and conditions here for more information.

Important dates

Timeline

WeWALK

We won a prize of €100,000, but it’s about much more than just the money; we’ve also been able to successfully advertise our business. In addition to the money we received, we were able to strengthen our brand and work better towards our goal.
Jean Marc FeghaliHead of R&D at WeWALK
Jean Marc Feghali

Get to know the members of our jury

Aditi Singh
Aditi Singh
General Manager for Amazon EU Launchpad
Andy Fishburn
Andy Fishburn
Managing Director at Virgin StartUp
Jamie Siminoff
Jamie Siminoff
Founder and CEO of Ring

FAQs

How do I apply?
You can sign up here. Just make sure that your entry is written in English and submitted by 29 May 2022. If you are one of the finalists, we will let you know by 7 June 2022. You must then send us two of your product samples by 12 July 2022. The finalists will be announced on 8 September 2022.
What criteria do I need to meet to participate?
- You must enter a physical product
- The product must be sold to consumers
- The product must be available for sale to the public by 7 June 2022
- Your company must be the trademark owner of the registered product
- The person submitting the entry must be at least 18 years old at the time of participation
- Your company must be registered in a country in the EEA, in the UK, or in Switzerland
- Your company must have no more than 250 employees at the time of participation, an annual turnover of less than €50 million, and/or a yearly budget of less than €43 million
- The registered product must not have won a prize from previous editions of these awards
Does my product have to be already registered on Amazon?
No. We accept listings from brands that already sell on Amazon or Amazon Launchpad as well as brands that have never sold on Amazon stores. However, in order to accept the one-year free access to Amazon Launchpad and Amazon Launchpad Seller Spotlight, the brand to be awarded must sign up for Selling on Amazon Services and agrees to the Amazon Services Europe Business Solutions Agreement and Amazon Launchpad programme requirements. Please note that fees apply when selling on Amazon. The 5% fee associated with participation in Amazon Launchpad does not apply to the winner (for one year, according to the awards terms and conditions).
How is my product evaluated?
All entries are judged individually according to their performance.
The winner will be determined by the jury of experts based on the evaluation criteria:

- Aesthetics and product design
- How the product performs in terms of social, environmental, and economic sustainability
- Uniqueness

The items above are not listed according to importance and the jury of experts can weigh respective criteria differently.
The winner will receive €100,000, one year’s free access to Amazon Launchpad, and the finalist prize shown below.
What will the 20 finalists receive in their prize package?
- An Amazon Launchpad Innovation Awards trophy
- Awards logo usage rights
- A spotlight placement for top sellers on the Amazon Launchpad Innovation Awards homepage for at least one month
How many brands will be awarded a prize in the competition?
Our jury of experts will select one overall winner and a further 20 highly recommended top brands as finalists.
We will also announce the best startup from each country with the most listings.
They will receive the finalist prize and win:

- An Amazon Launchpad Innovation Awards trophy
- Awards logo usage rights
- A spotlight placement for top sellers on the Amazon Launchpad Innovation Awards homepage for at least one month
Are the Amazon Launchpad Innovation Awards a one-time initiative?
No, they are an annual competition to promote ground-breaking startups and find the most innovative products.
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