When I think back to why we chose Amazon Launchpad, we saw the clear added benefit in the higher return on investment than with other options. As a small brand, you compete with companies with a much larger budget. We think investing in Amazon Launchpad is paying off with its unique benefits such as A+ content and access to free Vine reviews.

One of the challenges that we've overcome thanks to Amazon Launchpad is getting our brand story out more widely, which ultimately means we can better communicate the authenticity of our brand. Nowadays, customers want an authentic story.

With Amazon Launchpad, you get the opportunity to be included in various promotions and gift guides. One example of this is the Christmas Gift Guide, which has enabled us to sustainably increase our growth. Our growth is currently 30%, although I can't attribute everything to Amazon Launchpad.