Boost your sales with Amazon Selling Partner 360

In the Amazon Selling Partner 360 programme, you receive sales advice from a personal Marketplace Consultant, a trusted Amazon expert who will help you grow your business, reach new customers and increase your sales.
Already selling on Amazon?
Selling Partner 360

Achieve your business goals:

Trusted advisor

Your reliable business partner

Navigate a constantly changing environment with your very own Marketplace Consultant always by your side. Use their expertise and tailored advice to develop personalised strategies and lay the foundations for a successful business.
Personalised insights and recommendations

Personalised insights

You'll receive personalised reports and recommendations that can show you new opportunities and help you grow.
Strategic support

Grow the way you want

You'll receive tailored, strategic advice to help you set your business priorities and use your time and resources efficiently.
Strategic support

Access to exclusive pilot programmes

You'll be the first to benefit from innovative selling partner programmes that can boost your sales and make your products easier to discover.
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Alpi Nature

"The Amazon Selling Partner 360 programme is valuable for both newer sellers and experienced sellers. It must be said very clearly that without the Amazon Selling Partner 360 programme, Alpi Nature would not be where we are today."

Alexander Dreischuh
Founder and CEO


of Amazon customers use Amazon to discover new products or brands


Brands that are already registered via Brand Registry and use our powerful tools.

How can we help you achieve more growth?

Our advice focuses on five modules. These include cost-cutting measures for your company, increasing the visibility of your products and promoting brand awareness.

As a rule, you and your Marketplace Consultant focus on 2–3 modules at a time.

Detailed conversion rate analysis
Personalised recommendations to optimise the product detail page
Recommendations for action for high-selling and low-selling products
ASP360 pie

How did we support other selling partners?

We take care of our customers, but also of our selling partners. We want you to be successful and it is important to us that you also hear from other selling partners about how we can help.
Alpha Foods
"Amazon Selling Partner 360 is the starting point and stepping stone into the diversity of Amazon stores."
Wolfgang Dorfner
Founder of Alpha Foods

You sell it, we deliver it

With Fulfilment by Amazon, you store your products in Amazon's fulfilment centres. We pick them, pack them, ship them and take care of customer service for you.

Reach customers through advertising on and off Amazon

Increase your visibility, boost sales and control costs with Amazon Advertising: Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, and Sponsored Display to reach new audiences.

Costs and eligibility requirements

Amazon Selling Partner 360 costs €1600 per month + 0.3% of your total EU sales* in the previous calendar month. This fee is charged to your Seller Central Account on a monthly basis. The fees are limited to €5000 each month.

How do I know if my company is eligible for the Amazon Selling Partner 360 programme?
  • You must have an active professional selling account on
  • The programme is designed to support both brand owners and non-brand owners who are active on the Amazon EU platforms.
  • Selling partners who want to register more than one seller account must enter a different email address and seller token for each of these accounts.
If you have any further questions, please read our ASP 360 FAQs
*Total sales do not include returns, shipping or other costs.
Already selling on Amazon?

Questions & Answers

1. If I am not a brand owner, can Amazon Selling Partner 360 help me?
Yes, the programme is designed to help both brand owners and resellers who operate in Amazon stores. The focus modules you work on will differ depending on your business needs.
2. Does the Amazon Selling Partner 360 programme include my accounts in Germany and Europe?
Yes, your Marketplace Consultant will support your expansion and growth in Germany and all European stores. If you have a single account, you will be charged the €1600 monthly base fee once, regardless of how many Amazon stores you sell in. If you have separate accounts for each store, you can choose which accounts you want us to support and you will be billed separately for the accounts you choose.
3. Will the Amazon Selling Partner 360 programme support my growth outside Germany and Europe?
No, we do not support your growth outside of Germany and Europe as the service we offer is limited exclusively to Europe. However, we work closely with the Global Selling Team and are therefore able to provide you with new market opportunities. Although we cannot work directly on your non-European and German account, your Marketplace Consultant can put you in touch with teams that can support your expansion outside of Germany and the EU.
4. I have more than one seller account. Can I work with just one Marketplace Consultant to help me with all my accounts?
Selling partners must register each account separately with Amazon Selling Partner 360. Depending on the availability of the Marketplace Consultant, you can work with just one consultant but also with several if necessary. Based on this close collaboration, we will then determine how you can best manage your various accounts. To learn more about multiple seller accounts, see FAQ 2.
5. I already work with several Amazon account managers. Why should I pay for this service?
When you join the Amazon Selling Partner 360 programme, your Marketplace Consultant will: 1) Work together on your strategic goals, 2) Provide holistic support and not just focus on a specific programme or feature, 3) Proactively assess if there are growth opportunities for your account (such as expansion, marketing, selection, pricing) and keep you informed about the latest beta programmes and pilots. You also get access to Premium Technical Account Management.
6. What are the eligibility requirements for the programme?
To participate in the programme, you need a registered Amazon seller account that is not blocked in any marketplace. You will be placed on a waiting list and once your account is approved for the programme, you will be contacted by a Marketplace Consultant.
7. How do I know that Amazon Selling Partner 360 can successfully grow my business?
We continuously track selling partner satisfaction and use the feedback to shape the future of our programme. You are welcome to read case studies about the positive experiences of other selling partners. More detailed information about the companies that have benefited from Amazon Selling Partner 360 can be found here.
8. I am having problems with my Amazon account; can I get help before I start the programme?
Unfortunately, we are unable to support selling partners before the programme starts. Regardless of your registration status for the programme, you will have access to Technical Account Management, so please use this service until your official start date. Once you have registered for the programme, you will get access to a Marketplace Consultant, which will help your business grow, and to our Premium Technical Account Management, which will help you resolve specific operational issues (see FAQ 9–11 for more details). Please note that Amazon Selling Partner 360 does not provide solutions to questions about account-related actions (warnings and suspensions). All selling partners, including those in the Amazon Selling Partner 360 programme, are subject to the same escalation and appeal processes for account-related or item-related measures.
Your Marketplace Consultant
9. Can my Marketplace Consultant help me resolve existing operational issues?
Your Marketplace Consultant's job is to provide you with strategic advice and not to work on operational issues. However, your business success is in your consultant's best interest. This means that they will do their best to connect you with the appropriate technical teams if you need assistance.
10. Will my Marketplace Consultant help me understand the tools available to me in Seller Central?
Yes, your Marketplace Consultant can guide you through all the tools available to you. You can tell them your desired information/features and they will explain them to you. If you would like to learn more about Seller Central, let your Marketplace Consultant know, so they can schedule it into the monthly meeting. If it is an ad hoc question, you can also contact your Marketplace Consultant by email.
11. Will Marketplace Consultants provide support for our Vendor Central account?
No, the scope of the programme is limited to your seller account.
12. How often will I talk to my Marketplace Consultant?
Your Marketplace Consultant will schedule a monthly appointment with you to review your business plan and help prioritise actions. Further telephone calls can be planned individually to support growth optimisation and to address other business needs. Selling partners receive the direct email address of their Marketplace Consultant.
13. How many accounts does each Marketplace Consultant manage?
Each Marketplace Consultant works closely with a small group of selling partners. The number of selling partners to be managed is limited per Marketplace Consultant, so they can focus on optimising your account and help you achieve your business goals. This is checked regularly as our top priority is your satisfaction.
14. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees.
15. How much experience will my Marketplace Consultant have?
All our Marketplace Consultants are extensively trained to provide the best possible support to the programme's selling partners on topics such as fulfilment, inventory, selection, conversion growth, marketing, advertising, global expansion and much more.
16. How do you choose which Marketplace Consultant will be assigned to me?
Marketplace Consultants are assigned to selling partners as soon as their portfolios have been reviewed. We ensure that all Marketplace Consultants are trained to the same high standard. In addition, the selling partner portfolio of a Marketplace Consultant is limited to ensure that excellent service can be offered throughout.
17. Will there be someone who will remain our Marketplace Consultant for the entire time we are in the programme?
We cannot guarantee that your Marketplace Consultant will not change during your contract period. However, we value building a relationship and getting to know an account in detail in order to provide continuity with the same Marketplace Consultant if possible.
18. What if I am dissatisfied with the service I am receiving from my Marketplace Consultant?
The satisfaction of our selling partners is very important to us. You will receive a monthly satisfaction survey in which you can voice any concerns you have. Programme managers review these results closely to ensure that the service we offer is of the highest standard. If you state you are dissatisfied with the service in the feedback survey, you can also request a conversation with a manager to better understand your concerns and how to address them.
Sales promotions, marketing & programme options
19. Will my Marketplace Consultant proactively inform me about new programme opportunities?
Marketplace Consultants will provide information on new programmes, pilots and betas that can help you achieve your goals, based on your own business goals.
20. What kind of marketing support are we going to get?
Marketplace Consultants provide advice on all types of Amazon offers including coupons, lightning deals, 7-day offers and offer of the day. Offers are not guaranteed as part of your participation in Amazon Selling Partner 360 but the Marketplace Consultant will advise you on this topic to help you grow. Applicable offers may incur fees. As part of your participation in Amazon Selling Partner 360, you will not receive any cost relief or discounts on offers and sales promotions.
21. Can my Marketplace Consultant help me create offers?
Yes, your Marketplace Consultant can explain how to submit offers and the different types of offers. For example, your Marketplace Consultant can also give you an offer of the day as long as you have suitable items for it. They can also help you develop an offer strategy based on your business goals and can provide guidance on the requirements to increase the chances of the offers being accepted.
Programme fees and conditions
22. What is the pricing structure for the Amazon Selling Partner 360 programme?
Joining the Amazon Selling Partner 360 programme will cost you €1600/month + 0.3% of your total sales in the previous calendar month, including the item price, excluding returns, fulfilment, gift wrap or other charges ("Total Monthly Revenue") + taxes. The total monthly costs are max. €5000.

Here is an example: Between 1 July and 31 July 2020, Kristin's jewellery business, a hypothetical seller on Amazon participating in the growth programme, made €130,000 of total monthly revenue across the EU (+ UK [no longer part of the EU as of 01/01/2021]). Kristin's jewellery shop would be charged €1990 (+ tax) on 1 August. Calculation: (€1600 + (0.003*€130,000))

Please note that the calculated costs are based on your total EU-wide (+UK [no longer part of the EU as of 01/01/2021]) monthly revenue of the previous month ("total monthly revenue" = item price* quantity; total monthly revenue does not include returns, fulfilment, gift wrap or other fees) and therefore can vary month to month.
23. When can I expect to be billed?
Invoicing will take place on the 1st calendar day of the month. See FAQ 25 for the calculation of your fees. The applicable fees can be found in Seller Central under the tab Reports - > Payments > Transaction View - > Service Fees - > Premium Services Fee.
24. How are my fees paid?
The fees are paid via your account balance. If the account balance is insufficient to pay the monthly invoice, the rest of the fee will be charged to your credit card.
25. Can I pay less if I do not use all of the services?
Amazon Selling Partner 360 is currently offered as a bundled package of services and cannot be separated into its constituent parts at this time.
26. What is the duration of the programme?
The minimum term of the Amazon Selling Partner 360 programme is 6 months. After the 6 months, you have the choice to continue the programme or leave the programme, giving a notice period of at least 30 days. Amazon Selling Partner 360 reserves the right to terminate your service at any time. There is no maximum contract duration.

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