Learn more about Amazon selling programmes
What type of Amazon seller are you? Leverage your strengths and create your sales strategy with a variety of programmes designed for your unique business.
Find your niche
Once you've created your seller account, mix and match these add-on options to increase sales and reach even more customers.
Engage B2B customers
Sell on Amazon Business to create listings for registered businesses, complete with business prices, quantity discounts, and more.
Promote your listings
Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
Selling in Amazon stores worldwide
Amazon Global Selling offers a variety of tools and services that simplify all aspects of selling internationally.
Create a brand
Amazon can help brands of all types and sizes build, grow, and protect their businesses with brand registration, enhanced brand content, and more.
Selling handmade goods
Join a community of artisans from more than 80 countries who sell on Amazon Handmade through a custom profile.
Sell used products
Offer certified refurbished, used, and open products with a warranty as an approved Amazon Renewed supplier.
Let buyers customise your products with their preferred configurations, text, or personal images using the Amazon Custom feature set.
Introduction of innovative products
Join a growing list of entrepreneurs and startups to showcase your product with marketing, brand, and account support from Amazon Launchpad.
Your access to financing opportunities
The Amazon Credit Brokerage Programme¹ supports small and medium-sized businesses and provides eligible Amazon sellers with access to credit. Our partner bank ING Germany offers sellers financing options at favourable conditions.
Sell low-cost items with Fulfilment by Amazon
FBA Small and Light offers reduced FBA costs for eligible items, so you can pass the savings on to your customers.
Sell heavy and bulky items
Whether a sofa, washing machine or sports equipment, simple and convenient planning improves the customer experience for heavy and large deliveries.
Offers and discounts for regular buyers
Subscribe and Save programme offers discounted pricing, free shipping, and the convenience of regularly scheduled deliveries on eligible products.
With Amazon's Multi-Channel Fulfilment (MCF), we offer fulfilment services when customers buy from your website or another third-party channel.
Simplify the payment process
Use a payment process that customers trust. Amazon Pay can help increase the checkout rate by allowing customers to use their Amazon account for checkout.
Amazon Selling Partner 360
AVP360 provides world-class, personalised advice to help sales partners prioritise the levers that count: increasing revenue, growing their business, and delighting our customers.
Offer Click & Collect in store
Combine Amazon.de with your unique branch experience. Amazon Click & Collect in store is an additional, free delivery option that allows customers to collect their Amazon orders from your brick-and-mortar store the same day.
More ways to make money on Amazon
Are you an author, content creator, developer, or something else entirely? You can use your skills to make money with Amazon.
Just have a few items to sell?
¹ This programme is offered by Amazon LS Germany GmbH. Amazon LS Germany GmbH provides information about the loan offers available to you from selected third-party lenders and acts exclusively as a credit intermediary in accordance with Section 34c of the German Trade Regulations Act. Further information on Amazon LS Germany GmbH can be found in the imprint.
Create your international listings
You can now reach millions of customers through your Seller Central account. By registering, you can access stores in Europe and other international stores. Your account configuration is set to sell across Europe. You can sell in these stores without incurring additional subscription fees. After registration, all you need to do is create listings in your primary store. Eligible listings are automatically recreated across all European stores using the Build International Listings tool. If you wish to change the selection of stores in which your products are listed and sold, please visit the listing settings page and update your preferences (login required).