PROGRAMMES

Learn more about Amazon selling programmes

What type of Amazon seller are you? Leverage your strengths and create your sales strategy with a variety of programmes designed for your unique business.
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Find your niche

Once you've created your seller account, mix and match these add-on options to increase sales and reach even more customers.
B2B icon: two light blue companies and two arrows pointing in opposite directions

Engage B2B customers

Sell on Amazon Business to create listings for registered businesses, complete with business prices, quantity discounts, and more.
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Promote your listings

Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
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Selling in Amazon stores worldwide

Amazon Global Selling offers a variety of tools and services that simplify all aspects of selling internationally.
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Create a brand

Amazon can help brands of all types and sizes build, grow, and protect their businesses with brand registration, enhanced brand content, and more.
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Selling handmade goods

Join a community of artisans from more than 80 countries who sell on Amazon Handmade through a custom profile.
Used products icon: a check mark in a light blue circle with the recycling icon

Sell used products

Offer certified refurbished, used, and open products with a warranty as an approved Amazon Renewed supplier.
Icon: illustrated t-shirt, phone case and small circular product all decorated with the same logo

List custom
products

Let buyers customise your products with their preferred configurations, text, or personal images using the Amazon Custom feature set.
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Introduction of innovative products

Join a growing list of entrepreneurs and startups to showcase your product with marketing, brand, and account support from Amazon Launchpad.
Lending

Your access to financing opportunities

The Amazon Credit Brokerage Programme¹ supports small and medium-sized businesses and provides eligible Amazon sellers with access to credit. Our partner bank ING Germany offers sellers financing options at favourable conditions.
Softlines

Sell low-cost items with Fulfilment by Amazon

FBA Small and Light offers reduced FBA costs for eligible items, so you can pass the savings on to your customers.
Crib

Sell heavy and bulky items

Whether a sofa, washing machine or sports equipment, simple and convenient planning improves the customer experience for heavy and large deliveries.
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Offers and discounts for regular buyers

Subscribe and Save programme offers discounted pricing, free shipping, and the convenience of regularly scheduled deliveries on eligible products.
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Simplify shipping

With Amazon's Multi-Channel Fulfilment (MCF), we offer fulfilment services when customers buy from your website or another third-party channel.
Euro wallet

Simplify the payment process

Use a payment process that customers trust. Amazon Pay can help increase the checkout rate by allowing customers to use their Amazon account for checkout.
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Amazon Selling Partner 360

AVP360 provides world-class, personalised advice to help sales partners prioritise the levers that count: increasing revenue, growing their business, and delighting our customers.
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Offer Click & Collect in store

Combine Amazon.de with your unique branch experience. Amazon Click & Collect in store is an additional, free delivery option that allows customers to collect their Amazon orders from your brick-and-mortar store the same day.
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More ways to make money on Amazon

Are you an author, content creator, developer, or something else entirely? You can use your skills to make money with Amazon.
Just have a few items to sell?
¹ This programme is offered by Amazon LS Germany GmbH. Amazon LS Germany GmbH provides information about the loan offers available to you from selected third-party lenders and acts exclusively as a credit intermediary in accordance with Section 34c of the German Trade Regulations Act. Further information on Amazon LS Germany GmbH can be found in the imprint.
€39 (excl. VAT) per month + referral fees
Amazon logo: Germany
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